Branding B2B Archives

Social selling and B2B branding: 6 concrete actions to connect with authenticity!

In the current economic climate, where companies are making massive layoffs and the second Trump era is upon us, Quebec companies are navigating through economic uncertainty, no longer knowing where to put their efforts and what kind of efforts to deploy. This is where social…. Read More

Published by : Alain Thériault, on November 25th, 2024.

Categories : B2B Marketing, Branding, Branding B2B, Social Selling, Vente sociale

From strategic positioning to B2B brand signature

In a highly competitive market, differentiation is essential. The strategic positioning of a B2B brand can no longer be approximate or generic. It must be based on rigorous analysis and result in a compelling brand signature that captures the essence of the company and, above…. Read More

Published by : Lynda St-Arneault, on September 30th, 2024.

Categories : Branding B2B, Strategic Positioning

B2B branding: take a leading position in your markets!

In the complex world of B2B business, the power of a strong brand is often underestimated. Yet B2B branding plays a crucial role in companies' long-term success. This post explores the importance of branding in the B2B sector. But also its essential components and strategies…. Read More

Published by : Claude Malaison, on July 3rd, 2024.

Categories : Artificial Intelligence, B2B Marketing, Branding B2B, Marketing automation, Marketing B2B, Marque en B2B, Marque et image

Better brand building in B2B for sustainable growth

The B2B marketing landscape is, by its very nature, competitive. The tendency has long been to focus on immediate performance indicators. In particular, the generation of sales leads. However, this approach can often mask an essential component of long-term success: B2B brand building. Let's take…. Read More

Published by : Lynda St-Arneault, on May 8th, 2024.

Categories : Branding B2B, Marque en B2B, Marque et image

B2B branding: more important than ever!

Why should companies adopt a B2B branding or image and brand management strategy based on specific growth or transformation objectives? This is a common and legitimate question that deserves serious consideration. As entrepreneurs or decision-makers, you shouldn't neglect your thoughts on the implementation of your…. Read More

Published by : Lynda St-Arneault, on June 29th, 2023.

Categories : Branding B2B, Marketing Strategy

Role and challenges of B2B branding

How is B2B branding different from sales and marketing, and why should B2B companies adopt a branding strategy based on specific objectives? The subject of B2B branding comes up more and more frequently and rightfully so, as it deserves thoughtful consideration. As a B2B marketing…. Read More

Published by : Collaboration, on December 7th, 2021.

Categories : Branding B2B, Marketing Strategy, Marque et image, Positionnement stratégique

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B2B Marketing
Strategy

Customer-Focused
Marketing

Content
marketing

Corporate
communication

Achievements

Publications

Training

Webinars & Videos

Category: Branding B2B

From strategic positioning to B2B brand signature

B2B branding: take a leading position in your markets!

Better brand building in B2B for sustainable growth

B2B branding: more important than ever!

Role and challenges of B2B branding

B2B MarketingStrategy

Customer-FocusedMarketing

Contentmarketing

Corporatecommunication

Achievements

Publications

Training

Webinars & Videos

Social selling and B2B branding: 6 concrete actions to connect with authenticity!

From strategic positioning to B2B brand signature

B2B branding: take a leading position in your markets!

Better brand building in B2B for sustainable growth

B2B branding: more important than ever!

Role and challenges of B2B branding

B2B Marketing
Strategy

Customer-Focused
Marketing

Content
marketing

Corporate
communication