Content Marketing Archives

Don’t forget the importance of B2B brand strategy

During my monitoring and my participation in B2B marketing / sales virtual events lately, I have gathered rich and abundant information, especially on the importance of B2B brand strategy. Many industries have been experiencing content saturation for several years. The current crisis is pushing us…. Read More

Published by : Lynda St-Arneault, on September 9th, 2020.

Categories : Content Marketing, Marketing Strategy, Strategic Development

How do you add “lives” to your content arsenal?

At the moment, we don't shake hands anymore, as we used to. The current pandemic has led many companies to increase the use of live content and conferences to: be discoveredincrease your notorietyeducate customers and prospects convey your competitive advantagesreplace conversations that the sales force is…. Read More

Published by : Alain Thériault, on August 20th, 2020.

Categories : Content Marketing, LIVE events and conferences, Sales, Marketing and B2B Business

5 profitable tricks to repurpose your content in B2B marketing

Long ago, there was a time when, in the ExoB2B blog, we would put together a compilation of the best posts of the year, every year, as a way to reuse our best content. Our archives have a lot of useful and popular content. It…. Read More

Published by : Claude Malaison, on February 27th, 2020.

Categories : Blogging, Content Marketing

The marketing transformation goes through AI and “Martech” consolidation.

This may sound funny to you, but if you think about it, there are currently more than 7,000 marketing applications listed in the chart published each year by Scott Brinker of chiefmatech.com. A sea of martech They are listed in six major categories of marketing…. Read More

Published by : Claude Malaison, on January 29th, 2020.

Categories : Content Marketing, Market Research, Martech, Uncategorized

B2B Marketing in 2020: Here are 9 predictions from our specialists

Can you believe that 2019 is already over? I love this time of year, when we are in a rush to leave it and begin a new one. To end this decade, we gave ourselves a small office challenge in order to begin 2020 on…. Read More

Published by : Lynda St-Arneault, on December 19th, 2019.

Categories : Automation, Content Marketing, Influenceurs, Martech, Technology Sales and Marketing, Web Design and Development

LinkedIn: the numbers that talk to companies in B2B

Figures and statistics that speak volumes about the importance of this B2B marketing platform. The graph below was produced by the SocialPilot team and divided into five categories: Demographic - The type of people who use Linkedin, e.g. gender, age, income, etc...Usage - How people…. Read More

Published by : Claude Malaison, on December 5th, 2019.

Categories : Content Marketing, Social Networks

New CMI study: too much TOFU in B2B?

A few weeks ago, I got my hands on the 2020 version of B2B Content Marketing Benchmarks, Budgets, and Trends—North America , a comprehensive study of a field of activity that, as you know, is of particular interest to me. Not tofu but rather, content marketing.…. Read More

Published by : Claude Malaison, on November 21st, 2019.

Categories : Content Marketing, Market Research, Research & Studies

Content Marketing: Success rests above all on relevance

Just a short blog inspired by Lynda St-Arneault's LinkedIn status on marketing content strategies. She writes, among other things, that being successful in content marketing, does not depend only on the budget that one invests in its production or by increasing its quantity. As the…. Read More

Published by : Claude Malaison, on November 4th, 2019.

Categories : Content Marketing, Uncategorized

To finally get over with B2B influencers

We didn’t choose this title for nothing! It touches three sensitive topics since the past five years now: influencers, social networks and content marketing. These three topics, and it's part of the problem, affect both the customer relationship in B2C, as well as inter-company in…. Read More

Published by : Claude Malaison, on July 9th, 2019.

Categories : Content Marketing, Influenceurs

Promoting your B2B content on social networks: get your $$$ ready

Back to the future in this short post... Almost five years ago, we wrote the eBook on the content crisis, where we wanted to generate awareness about the growing «infobesity» in marketing, especially due to the growing popularity of B2B content marketing. Recently, we came…. Read More

Published by : Claude Malaison, on July 2nd, 2019.

Categories : Content Marketing, Social Networks

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