Category: Content Marketing

The marketing transformation goes through AI and “Martech” consolidation.

Published by : , on January 29th, 2020.
This may sound funny to you, but if you think about it, there are currently more than 7,000 marketing applications listed in the chart published each year by Scott Brinker of  chiefmatech.com. A sea of martech They are listed in six major categories of marketing or "martech" technologies: Advertising and promotionContent and experienceSocial…. Read More...

B2B Marketing in 2020: Here are 9 predictions from our specialists

Published by : , on December 19th, 2019.
Can you believe that 2019 is already over? I love this time of year, when we are in a rush to leave it and begin a new one. To end this decade, we gave ourselves a small office challenge in order to begin 2020 on the right foot. Each of us has identified…. Read More...

LinkedIn: the numbers that talk to companies in B2B

Published by : , on December 5th, 2019.
Figures and statistics that speak volumes about the importance of this B2B marketing platform. The graph below was produced by the SocialPilot team and divided into five categories: Demographic - The type of people who use Linkedin, e.g. gender, age, income, etc...Usage - How people access and use Linkedin.Engagement - The kind of…. Read More...

New CMI study: too much TOFU in B2B?

Published by : , on November 21st, 2019.
A few weeks ago, I got my hands on the 2020 version of B2B Content Marketing Benchmarks, Budgets, and Trends—North America , a comprehensive study of a field of activity that, as you know, is of particular interest to me. Not tofu but rather, content marketing. :-) Published annually by the Content Marketing Institute and Marketing…. Read More...

Content Marketing: Success rests above all on relevance

Published by : , on November 4th, 2019.
Just a short blog inspired by Lynda St-Arneault's LinkedIn status on marketing content strategies. She writes, among other things, that being successful in content marketing, does not depend only on the budget that one invests in its production or by increasing its quantity. As the content supply far exceeds demand (Situation described by…. Read More...

Promoting your B2B content on social networks: get your $$$ ready

Published by : , on July 2nd, 2019.
Back to the future in this short post... Almost five years ago, we wrote the eBook on the content crisis, where we wanted to generate awareness about the growing «infobesity» in marketing, especially due to the growing popularity of B2B content marketing. Recently, we came across a post written by Sarah Taylor from…. Read More...

Marketing Influencers: Our 2019 Top 30

Published by : , on April 11th, 2019.
We’re returning to a familiar theme just as Spring arrives: our top 30 marketing influencers for 2019. When we did that in March last year, the blogpost was very successful and didn't go unnoticed on social networks. With great enthusiasm, we’ve scouted blogs on B2C and B2B marketing sites. These influencers are taking…. Read More...

ExoBlog’s 10th anniversary – An interview with Lynda St-Arneault

Published by : , on March 26th, 2019.
ExoB2B's blog celebrates its 10th anniversary. During the past decade, the company has made it a sustainable platform to share knowledge and new innovations in the world of inter-company marketing. But beyond its informational aspect, ExoB2B's blog has also proven to be a powerful marketing tool and an effective lead generator. Lynda St-Arneault,…. Read More...