Category: Développement stratégique

differences

12 differences between B2B and B2C marketing

Is the consumer or business marketing all the same? If it were, buying a molten metal skimmer would be just as easy as buying a bottle of shampoo, wouldn't it? What makes B2B marketing so different from B2C marketing? We're aware that we're coming back…. Read More
Published by : , on June 13th, 2022.
Categories : Développement stratégique, Expérience client, Lancement de produit, Marketing Strategy, Sales, Marketing and B2B Business, Stratégies-marketing, Technology Sales and Marketing

4 B2B marketing notions you don’t learn in school

I practically still had my graduating cap and gown on, when I joined Exo B2B as an Analyst. Having spent hundreds of hours in school and having had student jobs in sales to improve my knowledge in marketing, I was very surprised to see that…. Read More
Published by : , on February 18th, 2016.
Categories : Content Marketing, Développement stratégique, Marketing Communication Strategies, Marketing communications campaigns, Marketing de contenu, Strategic Development, Stratégies-marketing, Technologie ventes et marketing, Technology Sales and Marketing

Capitalize on your strengths to find your strategic positioning

Recently, we completed marketing research for a client who wanted to determine sustainable strategic positioning. To do this, the work began with the identification of viable positioning axes in the long term for this company. This can become a particularly difficult exercise, where lengthy reflections…. Read More
Published by : , on April 23rd, 2014.
Categories : Développement stratégique, Market Research, Marketing Research, Strategic Development

2014 Planning: face your challenges!

Did you know that 17% of medium-sized[1] Canadian companies have shut their doors between 2007 and 2010? That’s one out of six[2]!  Apart from macro-economic and cyclical factors that have contributed to this sad statistic, several of them had failed to properly plan strategically. This…. Read More
Published by : , on December 10th, 2013.
Categories : Business Development, Développement stratégique, Sales, Marketing and B2B Business, Strategic Development

Co-branding: what applications in B2B?

According to the website Investopedia, cobranding is “a marketing partnership between at least two different brands of goods or services. Cobranding encompasses several different types of branding partnerships, such as sponsorships. This strategy typically associates the brands of at least two companies with a specific…. Read More
Published by : , on April 30th, 2013.
Categories : Business Development, Développement stratégique, Sales, Marketing and B2B Business, Strategic Development