Category: Product Launch

Market analysis: the key to a successful B2B product launch abroad

Market analysis is a crucial lever for B2B marketing, especially when launching a product internationally. It enables marketing teams to draw on solid data to make strategic decisions. Whether it's targeting the right market segments, adapting messages or defining a positioning strategy. However, once a…. Read More
Published by : , on September 17th, 2024.
Categories : B2B Marketing, Business Development, Product Launch, Strategic Development, Strategic Positioning
Goliaths

How do you strategically position yourself in a market already occupied by “Goliaths”?

We are currently working with a client on a strategic position and branding mandate. This is the launch of a new technology platform. It combines artificial intelligence and the expertise of specialists in a market that already has its leaders and challengers. They are mostly…. Read More
Published by : , on July 7th, 2021.
Categories : Artificial Intelligence, Digital marketing, Intelligence artificielle, Marketing Strategy, Product Launch, Strategic Development, Strategic Positioning, Transformation marketing

Blistering, blundering brand of birdbrains! (Apologies to Captain Haddock)

Have you ever run into a high-technology company with a dated image? Does it affect your perception of the value of the innovation behind the technology? It certainly can. Take ABC company for example: It has been around for 35 years, has never done marketing,…. Read More
Published by : , on June 2nd, 2016.
Categories : Content Marketing, Marketing Communication Strategies, Marketing communications campaigns, Product Launch, Strategic Development

Subcontractors, pimp your web site!

70% of our exports go towards our southern neighbors and the majority is with companies in the state of New York. Our American friends would do well to take advantage of our services, given how low the Canadian dollar is these days. Like any outsourcer, they…. Read More
Published by : , on March 17th, 2016.
Categories : Business Development, Product Launch, Sales, Marketing and B2B Business, Social Networks, Strategic Development, Web Design and Development

Head south young man!

Did you know: Over 70% of Quebec's exports go to the United States and the majority, to NY State? 4500 Quebec companies do business in the US? New York is only a 1 hour flight from Montreal? This is exactly what Jean-Claude Lauzon, the Delegate General of…. Read More
Published by : , on March 10th, 2016.
Categories : Business Development, Market Research, Marketing Communication Strategies, Marketing communications campaigns, Marketing Research, Product Launch, Sales, Marketing and B2B Business, Strategic Development

Love/Hate B2B communication

I’ve had a love/ hate relationship with communication for almost 30 years now. Why? The story is actually quite simple... follow me. I started my career by co-founding Egzakt, an advertising and communication agency that was established in Trois-Rivières, Québec in 1987. So, my preoccupation…. Read More
Published by : , on February 12th, 2016.
Categories : Content Marketing, Market Research, Marketing Communication Strategies, Marketing communications campaigns, Marketing Research, Product Launch, Strategic Development, Web Design and Development

Generating quality leads

Every salesman will tell you that generating leads is in their view, the main purpose of marketing. When companies approach us for our services, they usually ask if we do prospect generation and in the same breath ask us how we do it, as if…. Read More
Published by : , on January 20th, 2016.
Categories : Business Development, Content Marketing, Market Research, Marketing Communication Strategies, Marketing communications campaigns, Marketing Research, Product Launch, SEO, Strategic Development

3 Ways to better marketing and sales performance

Integrated marketing is an omnipresent term in North America, especially the United States. Used less frequently in Québec, it nevertheless represents a ‘’fait accompli’’ in marketing. The integration of disciplines, technologies and channels of communication as well as online and offline distribution has become, by…. Read More
Published by : , on October 29th, 2015.
Categories : Business Development, Content Marketing, Lancement de produit, Marketing Communication Strategies, Product Launch, Strategic Development, Stratégies-marketing, Technologie ventes et marketing, Technology Sales and Marketing