Category: Technology Sales and Marketing

How to choose the right CRM to integrate sales and marketing in B2B

Published by : , on June 4th, 2015.
The CRM (Customer Relationship Management) is an essential tool for customer relationships, it raises many questions among businesses. The first questions that companies ask themselves are about how to choose the right CRM software solution to use. Although the choice of technology is not the only guarantee of the success of this type…. Read More...

What to do with inbound marketing leads in B2B?

Published by : , on March 31st, 2015.
You will surely agree that all sales leads from inbound marketing do not have the same priority. Then, how can you differentiate and treat them appropriately, within a sales cycle? A reminder about Inbound Marketing Inbound marketing is a set of tactics, tools and technologies dedicated to the generation and broadcast of authentic…. Read More...

Lead management on B2B websites

Published by : , on December 4th, 2014.
Very often, a company’s commercial website is unfairly considered as an expense rather than being seen as an investment. It’s true that cost is important, technical updates and content resulting in updates take time and a considerable budget for small and medium companies. But beyond its passive store front display, a commercial website…. Read More...

A Few Tips for a Successfull Implementation of a CRM Solution

Published by : , on September 25th, 2014.
Since 1990, customer relationship management software, or CRM’s, has been developed with one main motto; to develop a 360-degree view of customers. The most forward-thinking companies are well on their fourth or fifth generation of a CRM, while others slowly but surely, are getting into the implementation of a solution to manage their…. Read More...

Bill C-28: an opportunity to clean up your database

Published by : , on July 3rd, 2014.
The Canadian Anti-Spam Law C-28(CASL) has been announced a while ago but most companies have just sent out their email about consent. It was shortly before July 1st, the date the law came into effect. Have you noticed that some of these emails came from organizations that have acquired your contact information by…. Read More...

Growth anyone?

Published by : , on May 8th, 2014.
A study of the Foundation of Entrepreneurship conducted in 2013 indicated that "only 30% of entrepreneurs operating in Quebec want to grow their businesses, compared to over 40% in the rest of Canada”.  Furthermore, “only 15% of them want to export, compared to 30% of active entrepreneurs across Canada”. One-man entrepreneur Quebec Inc.…. Read More...