The CRM (Customer Relationship Management) is an essential tool for customer relationships, it raises many questions among businesses. The first questions that companies ask themselves are about how to choose the right CRM software solution to use. Although the choice of technology is not the…. Read More
Category: Technology Sales and Marketing
Let me go beyond the scope of our traditional blogs to show you the gap between what people around me think I do, what our clients believe that I do, what I think I do and what I actually do. What my entourage thinks When…. Read More
You will surely agree that all sales leads from inbound marketing do not have the same priority. Then, how can you differentiate and treat them appropriately, within a sales cycle? A reminder about Inbound Marketing Inbound marketing is a set of tactics, tools and technologies…. Read More
Very often, a company’s commercial website is unfairly considered as an expense rather than being seen as an investment. It’s true that cost is important, technical updates and content resulting in updates take time and a considerable budget for small and medium companies. But beyond…. Read More
CRM stands for Customer Relationship Management. It is the perfect tool to decompartmentalize the perception of clients coming from the different services within a company. The ultimate goal of a CRM is to put the client at the center of the preoccupations and the information…. Read More
Since 1990, customer relationship management software, or CRM’s, has been developed with one main motto; to develop a 360-degree view of customers. The most forward-thinking companies are well on their fourth or fifth generation of a CRM, while others slowly but surely, are getting into…. Read More
The Canadian Anti-Spam Law C-28(CASL) has been announced a while ago but most companies have just sent out their email about consent. It was shortly before July 1st, the date the law came into effect. Have you noticed that some of these emails came from…. Read More
This blog article comes as a follow up to one of my previous articles which dealt with marketing campaigns. Let’s look at the use of marketing campaigns in a specific CRM: MS CRM or Microsoft Dynamics CRM. The key to managing marketing campaigns for this…. Read More
The interest for marketing automation is booming. All the merges within some companies make these solutions more efficient and innovative and therefore, give a new dimension to the customer relationship. In B2B, sales cycles are longer and more complex than in B2C. A marketing automation…. Read More
A study of the Foundation of Entrepreneurship conducted in 2013 indicated that "only 30% of entrepreneurs operating in Quebec want to grow their businesses, compared to over 40% in the rest of Canada”. Furthermore, “only 15% of them want to export, compared to 30% of…. Read More
