Category: Uncategorized

Integration: a vector of growth in B2B

Published by : , on September 12th, 2013.
On September 3, 2013, the technological world experienced an important milestone: Microsoft bought Nokia’s mobile phone activities. Whether or not you’re a techie, the event was important both in terms of: Its 7.2 billion US dollar value and, A demonstration of the importance of the ecosystem control of the mobile world, from software to hardware. Nokia…. Read More...

Email campaigns in B2B: what to expect?

Published by : , on June 28th, 2013.
According to a recent study published in BtoB Magazine (2013), email campaigns account for 15% of online marketing budgets. Here at Exo, through repeated email marketing campaigns for our clients, we’ve noticed that certain figures reappear systematically, such as the open, click, subscription cancellation and, sometimes, spam rates. In B2B, what should you…. Read More...

The de facto jargon of your B2B industry

Published by : , on April 4th, 2013.
Until very recently in its history, the Roman Church only held mass in Latin. The result of this was to limit its reach, or even make it impossible to spread its message to populations unfamiliar with Latin. Imagine this situation applied to an evening of hockey… commented in Latin: “Plekanec brachyblasti! Ipse ustuloooo!”…. Read More...

Customer experience at the heart of marketing and sales in B2B

Published by : , on February 7th, 2013.
For months now across North America interest has been focused on the customer experience in B2B. Several articles, search results and training sessions offer courses to increase understanding of values, dimensions, advantages and elements of complexity that create the customer experience. The customer experience is comprised of and illustrated in a 360° approach…. Read More...