Category: Uncategorized

Tagging your LinkedIn contacts: very useful in B2B!

Published by : , on January 23rd, 2013.
As for many business people, I couldn’t go without LinkedIn. First of all, for validation purposes: being on LinkedIn lets my prospects qualify me after reading my profile and vice versa. Secondly, LinkedIn provides me with information about their interactions with other contacts from my network. Lastly, it lets me send messages easily…. Read More...

Apple and Samsung: a comparison by Google Trends

Published by : , on January 18th, 2013.
In one of my previous articles, I discussed the rivalry between the two global high tech giants: Apple from California and Samsung from South Korea. I concluded that, despite an intense patent war between these companies, there is a very interdependent relationship between them. Meanwhile, Exo Marketing’s objective is to propose simple and…. Read More...

Email marketing in B2B: we would be crazy not to use it!

Published by : , on January 9th, 2013.
With the arrival of social media, we all believed in the imminent death of “obsolete” emails (emails, “that is so 2007!”). Yet a new year has begun and emails are still alive and widely used. This is particularly true for managers in B2B marketing. According to a recent study conducted by Exo, emails are…. Read More...

Apple and Samsung: in it together thanks to B2B

Published by : , on October 26th, 2012.
This fall, the technological scene has been particularly lively (though not necessarily revolutionary), for the manufacturers Apple and Samsung. See for yourself: the iPhone 5 and the Samsung Galaxy S3 entered the smart phone market, the iPad Mini announced its mission to compete with the Samsung Galaxy Note 2 on the compact tablet…. Read More...

Invitation to a conference on the importance of sales-marketing integration in B2B

Published by : , on October 18th, 2012.
It’s with pleasure that I invite you to a breakfast seminar held by the Association des professionnels de la communication et du marketing (APCM), or in English the Association of Communication and Marketing Professionals, on Friday, October 26, 2012, entitled “Marketing Solutions: an integrated perspective from a B2B company in Montreal.” During the…. Read More...

Top 3 unlikely (and funny) keywords used on search engines

Published by : , on June 8th, 2012.
As you may already know, in a web context, it is particularly important for a company to position itself appropriately regarding search engines results. Let’s look in more detail at the statistics of Exo Marketing’s website. Obviously, the keywords that are used most frequently and that direct users to our website are associated…. Read More...