Author: Alain Thériault

Diplômé d’un MBA en Marketing et Ressources Humaines de HEC Montréal, Alain Thériault a été le Directeur général du centre d’entrepreneurship HEC-Poly-UdeM puis du Pôle Universitaire de la Montérégie. Il a aussi été Business Coach à l’École d’Entrepreneurship de Beauce. Depuis plus de 8 ans, Alain accompagne des entrepreneurs dans la croissance de leur entreprise. Il participe à l’élaboration et à l’exécution de planifications stratégiques, et aide au développement de leadership. Si l’intervention d’Exo B2B a une portée stratégique pour vous, il sera un interlocuteur utile au dossier.

Business strategy and marketing strategy: an inseparable duo for success

Published by : , on October 14th, 2024.
There are many links to be made between marketing strategy and business strategy. Today, I'd like to talk about a very specific situation. The launch of an important product that extends the company's range of products and services. When we talk about the success of a product in the marketplace, it's easy to…. Read More...

4 LinkedIn pillars essential to your growth

Published by : , on April 10th, 2024.
Among the social networking platforms dedicated to the world of work, LinkedIn stands out as a must for individuals and companies looking to expand their network. Or to promote their brand, or generate sales opportunities. Accustomed to treating LinkedIn as an online CV, many people find it difficult to switch to the business…. Read More...

Measuring the customer experience: a pillar of business success

Published by : , on February 28th, 2024.
In today's competitive business world, customer experience (Cx) can no longer be just a floating idea. It's become a prerequisite for business success. But what's all the fuss about measuring customer experience? Well, the figures don't lie: one study shows that 75% of customers are willing to spend more if they are delighted…. Read More...

B2B personas: understanding them and mastering the buyer’s journey

Published by : , on February 7th, 2024.
Did you know that 72% of marketing professionals use B2B personas to guide their marketing content? This statistic highlights the growing importance of understanding exactly who the decision-makers are in the B2B world. In this world where every purchasing decision can involve multiple stakeholders and take months of deliberation, understanding the nuances of…. Read More...

Christmas at Monsieur Lenoir’s magic factory

Published by : , on December 13th, 2023.
Once upon a time, in a small industrial town, there was a factory like no other. At "Génial Industrie", machines were not just assemblies of metal and circuitry, but working partners in their own right, with little names and unique personalities. The manager, Monsieur Lenoir, was a serious man with a heart of…. Read More...

Social selling: an essential B2B skill

Published by : , on September 5th, 2023.
The B2B marketing landscape is changing rapidly. Probably the biggest adjustment is in the sales approach. In a world where buyers are more informed and demanding than ever before, B2B sales reps must evolve to offer a fluid, personalized buying experience based on trust. In this context, social selling, particularly via LinkedIn and…. Read More...

Use of social networks in B2B marketing (2) The buying cycle!

Published by : , on June 22nd, 2021.
I mentioned LinkedIn 1 month ago in a blog post. It answered the pressing question of 2020-2021: what do I do with LinkedIn for my business development? I would like to discuss in this post, the importance of social networks in the B2B buying cycle. When we look at this graph from Hootsuite,…. Read More...

Use of social networks in B2B marketing (1) – Oh, LinkedIn, what a «chou-chou» !

Published by : , on May 25th, 2021.
As we know, the pandemic has increased the use of social networks and the Internet. A 43% increase over the last year certainly has an impact on business. The information overload generated by the use of social networks has reached a staggering level. To the point of becoming handicapping for companies in certain…. Read More...

The human side of sales-marketing alignment

Published by : , on April 13th, 2021.
For most companies, the pandemic has increased the "pressure" on sales and marketing. Their routines have been called into question. Both functions have been "forced" to work together more than ever. With the lack of face-to-face contact, the human aspect of alignment is even more important than before. And this, beyond the technical…. Read More...

How do you add “lives” to your content arsenal?

Published by : , on August 20th, 2020.
At the moment, we don't shake hands anymore, as we used to. The current pandemic has led many companies to increase the use of live content and conferences to: be discoveredincrease your notorietyeducate customers and prospects convey your competitive advantagesreplace conversations that the sales force is no longer able to have!  Selling is a…. Read More...