Top 10 most popular posts 2016 #9 – 7 key elements of an interactive B2B communication plan (part 1 of 2)

Originally, this series of two blog posts in our Top 10 of 2016 was about a course I’ve been teaching at the University of Montreal on B2B communication. To keep it up to date, I’ll enhance its argumentation using input from my last cohort of students. Just as I’ve been doing for several…. Read More...

Does B2B marketing take itself too seriously folks?

Recently, while working on our web site’s redesign, it dawned on us that it would probably be a good idea to "rebuild" our SMN (Social Media Networks) policy while we were at it. Since vision comes before policy (except in modern day politics, it seems), we decided to propose the following vision statement:…. Read More...

B2B Web Communities: where does your business stand? Part 1

Have you noticed that collaboration and engagement in communities on the web have significantly decreased lately? Particularly in those on LinkedIn, including the ones that cater to B 2 B marketers? Is there any way to remedy this, or is it irreversible due to the increasingly "passive" nature of our professional relationships on…. Read More...

Beneath such ugliness, a noble heart

Editor's Note: Since this is the last post before leaving for vacation (ExoB2B will be closed from July 22 to August 8), we asked Vincent Cloutier-Naud to analyze the worst website he has ever seen. His methodical analysis of this disturbing site did not go unnoticed by many on our team, who felt…. Read More...

Inbound marketing: Who are the real influencers?

Today we are publishing a post from our guest blogger Claude Malaison, a Québec commentator on all things digital and communications. See his blog, emergeance web A lot has been said about influencers recently, particularly in marketing, whether B2B or B2C. There is no getting around it: in order for your inbound marketing…. Read More...