Author: Jean Gougeon

Après plus de 25 ans d’expérience en design graphique imprimé et plus de 15 années en design et développement web, Jean a rejoint l’équipe d’Exo B2B. C’est son envie de faire les choses autrement, avec créativité, qui font sa force en idéation et conception dans des mandats variés. Que ce soit en print ou en web, son but est de cerner les besoins des clients pour livrer un concept à la fois créatif et efficace, et de s’assurer de leur satisfaction. Il est aujourd’hui en charge des créations visuelles et graphiques pour Exo et ses clients.

4 tips to improve user experience, instill credibility and generate leads in B2B Web sites

Published by : , on November 20th, 2020.
(Part 2 of 2) This is the follow up article from “6 Tips to Take your Web Site to the Next Level” Testimonials Reading about another customer’s positive experience is likely to influence or motivate web visitors to continue their due diligence and investigation about your company, product or service. The testimonial must…. Read More...

B2B web design: A few fundamentals

Published by : , on March 31st, 2016.
Design is highly subjective. Everyone can agree on that. As Web technology has evolved in sophistication over the years, design experimentation has exploded. That’s why these days when you are surfing the web, you will sometimes run into sites that are completely baffling, even in B2B. Don’t get me wrong, I am all…. Read More...

Why you should use visual content in social media

Published by : , on September 17th, 2015.
Using visual content when posting to social media sites is a trend that is not going away anytime soon. The old adage that an image is worth 1000 words holds true today more than ever, in the world of fast paced Twitter feeds and oversaturated Facebook pages. You need and want to stand…. Read More...

How to create an effective homepage and website

Published by : , on July 9th, 2015.
 Clean effective design Design is “very subjective” you like or don’t like. Web design is more than just choosing fonts and colours, it is the process of planning how content will be displayed on a computer screen, but also and more importantly these days, on mobile devices and tablets. The objective of your…. Read More...

Why you should apply your corporate branding to your social media sites in B2B

Published by : , on March 26th, 2015.
Your social media sites, Linkedin, Twitter and Facebook just to name a few, are mandatory extension of your online strategy, if you want to reach a maximum amount of people and generate qualified leads. An increasing amount of web surfers will actually discover your company or product for the first time via social…. Read More...