Automation Archives

How voice search is transforming B2B marketing

B2B marketing goes voice: are you ready? A few years ago, talking to a machine was science fiction. Today, many search engines such as Google and Bing answer our questions by voice, even in a professional context. In B2B, the voice search revolution is underway,…. Read More

Published by : Lynda St-Arneault, on February 11th, 2025.

Categories : Artificial Intelligence, Automation, B2B Marketing, Martech, SEO

Are B2B marketing bloggers at risk?

That's the question many bloggers, influencers and companies in marketing and B2B in particular are asking themselves. In this case, we're talking about the impact of text-generating artificial intelligence, particularly for blogs. It's an increasingly sophisticated tool. In fact, the more you use it, the…. Read More

Published by : Claude Malaison, on May 16th, 2023.

Categories : Artificial Intelligence, Automation, Blogging, Content Marketing

What is B2B marketing automation?

Marketing automation can be pretty daunting if you haven't already tried it. Below, I'll give you a few ideas to get you started, but first, a quick definition: what is marketing automation? Marketing automation refers to marketing campaigns deployed automatically, based on the behavior of…. Read More

Published by : Vincent Cloutier-Naud, on March 14th, 2022.

Categories : Automation, Marketing automation

8 Practical Tips for Successful B2B Email Marketing

Many companies have invested in content marketing and automation tools to respond to the urgency of moving to digital. This put some pressure on their marketing by asking them to deliver results that are measured and, by linking these results to the company's revenues. According…. Read More

Published by : Lynda St-Arneault, on April 29th, 2021.

Categories : Automation, Automatisation, Content Marketing, Email marketing, Marketing de contenu

B2B Marketing in 2020: Here are 9 predictions from our specialists

Can you believe that 2019 is already over? I love this time of year, when we are in a rush to leave it and begin a new one. To end this decade, we gave ourselves a small office challenge in order to begin 2020 on…. Read More

Published by : Lynda St-Arneault, on December 19th, 2019.

Categories : Automation, Content Marketing, Influenceurs, Martech, Technology Sales and Marketing, Web Design and Development

Automation: It’s Not Automatic

Your company does email campaigns. Then one day, your marketing coordinator tells you about this new platform or that revolutionary tool that makes it possible to automate your campaigns -- you will suddenly double your conversion rate, the number of clicks will explode, and you…. Read More

Published by : Collaboration, on September 24th, 2019.

Categories : Automation, Email marketing, Technology Sales and Marketing

A Look Back on the AI Strategic Forum

On Monday January 15th, a strategic forum on AI was held in Montreal, organized by the CCMM. This was the place to be to get more information and to better understand the ecosystem set up around the advanced expertise of artificial intelligence (AI). ExoB2B has…. Read More

Published by : Alain Thériault, on January 30th, 2018.

Categories : Artificial Intelligence, Automation, Digital Transformation

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Category: Automation

How voice search is transforming B2B marketing

Are B2B marketing bloggers at risk?

What is B2B marketing automation?

8 Practical Tips for Successful B2B Email Marketing

B2B Marketing in 2020: Here are 9 predictions from our specialists

Automation: It’s Not Automatic

A Look Back on the AI Strategic Forum

B2B MarketingStrategy

Customer-FocusedMarketing

Contentmarketing

Corporatecommunication

Achievements

Publications

Training

Webinars & Videos

How voice search is transforming B2B marketing

Are B2B marketing bloggers at risk?

What is B2B marketing automation?

8 Practical Tips for Successful B2B Email Marketing

B2B Marketing in 2020: Here are 9 predictions from our specialists

Automation: It’s Not Automatic

A Look Back on the AI Strategic Forum

B2B Marketing
Strategy

Customer-Focused
Marketing

Content
marketing

Corporate
communication