Category: Automation

Are B2B marketing bloggers at risk?

Published by : , on May 16th, 2023.
That's the question many bloggers, influencers and companies in marketing and B2B in particular are asking themselves. In this case, we're talking about the impact of text-generating artificial intelligence, particularly for blogs. It's an increasingly sophisticated tool. In fact, the more you use it, the more refined it becomes. That's what they say…. Read More...

What is B2B marketing automation?

Published by : , on March 14th, 2022.
Marketing automation can be pretty daunting if you haven't already tried it. Below, I'll give you a few ideas to get you started, but first, a quick definition: what is marketing automation? Marketing automation refers to marketing campaigns deployed automatically, based on the behavior of a lead, contact or customer. In this sense,…. Read More...

8 Practical Tips for Successful B2B Email Marketing

Published by : , on April 29th, 2021.
Many companies have invested in content marketing and automation tools to respond to the urgency of moving to digital. This put some pressure on their marketing by asking them to deliver results that are measured and, by linking these results to the company's revenues. According to the study report "B2B Content Marketing 2020:…. Read More...

B2B Marketing in 2020: Here are 9 predictions from our specialists

Published by : , on December 19th, 2019.
Can you believe that 2019 is already over? I love this time of year, when we are in a rush to leave it and begin a new one. To end this decade, we gave ourselves a small office challenge in order to begin 2020 on the right foot. Each of us has identified…. Read More...

Automation: It’s Not Automatic

Published by : , on September 24th, 2019.
Your company does email campaigns. Then one day, your marketing coordinator tells you about this new platform or that revolutionary tool that makes it possible to automate your campaigns -- you will suddenly double your conversion rate, the number of clicks will explode, and you will retire in the next year! Yippee! Too…. Read More...