Category: Content Marketing

B2B content marketing: how will it be used in 2025?

Published by : , on October 21st, 2024.
Every year for many years now, we've published the results of the Content Marketing Institute's study on B2B content marketing. The study is entitled: “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025”. It probes the hearts and guts of professionals across the globe, with a slight biased towards our neighbors to…. Read More...

Meet 3 key users of B2B content marketing

Published by : , on September 16th, 2024.
In B2B content marketing, understanding our different users is essential to creating content that is effective and converts. Let's take the example of a growing company looking for a new customer relationship management (CRM) system. Three decision-makers embodying distinct users will interact with content in this fictitious case study. There are many types…. Read More...

B2B content marketing: how to become a story architect

Published by : , on September 2nd, 2024.
Today, let's embark on the second part of Marie-Ève's journey across Quebec. If you haven't read the first part, it's HERE. She discovers the last three archetypes and their transformative power in the world of B2B content marketing. In the same breath we'll get to know three other fictitious Quebec companies as short…. Read More...

Provocation in B2B marketing: would you dare to turn it into an asset?

Published by : , on August 19th, 2024.
In the world of B2B marketing, it's easy to be guided by tried and tested strategies that seem safe and risk-free. But sometimes, to really grab attention, you need to think outside the box. What if provocation, in the right dosage, was one of the keys to creating deeper, more authentic connections? So…. Read More...

B2B content marketing: boost it with the power of technology!

Published by : , on June 26th, 2024.
In today's digital age, content marketing has become an essential strategy for companies seeking to attract, engage and retain their audience. But with digital channels saturated and customer expectations constantly evolving, it's essential to constantly innovate in order to stand out from the crowd. This is where marketing technology or "martech" comes in,…. Read More...

Digital marketing in B2B: an absolute must

Published by : , on May 23rd, 2024.
B2B marketing is undergoing a major transformation in an increasingly digital world. Companies are no longer content to follow traditional methods to reach their business customers. They are now adopting sophisticated B2B digital marketing strategies. And they're doing so to stay competitive and meet the expectations of an increasingly well-informed customer base. Do…. Read More...

B2B content marketing: maximize your impact

Published by : , on April 30th, 2024.
By combining quality content creation and strategic distribution, you can harness the full potential of B2B content marketing to propel your business to new heights. That's how I concluded my first post analyzing the Content Marketing Institute's annual study (the 2024 study). I was talking about creation and distribution. Obviously, when it comes…. Read More...

4 LinkedIn pillars essential to your growth

Published by : , on April 10th, 2024.
Among the social networking platforms dedicated to the world of work, LinkedIn stands out as a must for individuals and companies looking to expand their network. Or to promote their brand, or generate sales opportunities. Accustomed to treating LinkedIn as an online CV, many people find it difficult to switch to the business…. Read More...

A rude awakening for your B2B marketing content strategy

Published by : , on March 27th, 2024.
The time for creating content for the sake of creating content is more than dead. You can still do it if you don't take the time to read this post. I'm going to show you how your content strategy needs to be reviewed and supported on a regular basis and with fresh eyes.…. Read More...