Content Marketing

B2B content marketing: 8 “IN” practices to adopt in 2025

Happy New Year to all! What better way to kick off 2025 than with a roundup of the best practices that will shape B2B content marketing this year? So, inspired by Ann Handley's recent newsletter on “IN & OUT” practices, we've explored the industry's leading…. Read More

Published by : Claude Malaison, on January 14th, 2025.

Categories : Content Marketing

The midnight bug: a Christmas story for IT

In snowy Quebec City, where streetlamps illuminate streets lined with glittering snowflakes, TechSolstice is preparing to close its offices for the Christmas vacations. The christmas tree is decorated, the electric tinsel pulsates rhythmically, and the employees' screens display their last connections before the long-awaited break.…. Read More

Published by : Claude Malaison, on December 18th, 2024.

Categories : Content Marketing, Storytelling

What is the real value of podcasts in B2B marketing strategy?

Podcasts in B2B marketing are an innovative tactical tool. I find it particularly interesting for building trusting relationships. But also to establish your company's authority and engage a professional audience in an authentic and lasting way. According to a 2023 study, 26% of podcast listeners…. Read More

Published by : Claude Malaison, on December 2nd, 2024.

Categories : B2B Marketing, Content Marketing, Leadership éclairé, Marketing d’influence, Marketing de contenu, Marketing Strategy, Stratégies-marketing, Thought Leadership

B2B content marketing: how will it be used in 2025?

Every year for many years now, we've published the results of the Content Marketing Institute's study on B2B content marketing. The study is entitled: “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025”. It probes the hearts and guts of professionals across the globe,…. Read More

Published by : Claude Malaison, on October 21st, 2024.

Categories : B2B Marketing, Content Marketing, Research & Studies

Meet 3 key users of B2B content marketing

In B2B content marketing, understanding our different users is essential to creating content that is effective and converts. Let's take the example of a growing company looking for a new customer relationship management (CRM) system. Three decision-makers embodying distinct users will interact with content in…. Read More

Published by : Claude Malaison, on September 16th, 2024.

Categories : B2B Marketing, Content Marketing, Marketing B2B, Marketing de contenu

B2B content marketing: how to become a story architect

Today, let's embark on the second part of Marie-Ève's journey across Quebec. If you haven't read the first part, it's HERE. She discovers the last three archetypes and their transformative power in the world of B2B content marketing. In the same breath we'll get to…. Read More

Published by : Claude Malaison, on September 2nd, 2024.

Categories : B2B Marketing, Content Marketing, Storytelling

B2B content marketing: the 7 archetypes of storytelling

In the world of B2B marketing, creating compelling content is essential to stand out from the crowd. However, you may have noticed that your content is starting to sound the same. Don't worry, this is a common phenomenon that can be explained by the use…. Read More

Published by : Claude Malaison, on August 22nd, 2024.

Categories : B2B Marketing, Content Marketing, Storytelling

Provocation in B2B marketing: would you dare to turn it into an asset?

In the world of B2B marketing, it's easy to be guided by tried and tested strategies that seem safe and risk-free. But sometimes, to really grab attention, you need to think outside the box. What if provocation, in the right dosage, was one of the…. Read More

Published by : Claude Malaison, on August 19th, 2024.

Categories : B2B Marketing, Content Marketing, Storytelling, Thought Leadership

B2B content marketing: boost it with the power of technology!

In today's digital age, content marketing has become an essential strategy for companies seeking to attract, engage and retain their audience. But with digital channels saturated and customer expectations constantly evolving, it's essential to constantly innovate in order to stand out from the crowd. This…. Read More

Published by : Claude Malaison, on June 26th, 2024.

Categories : B2B Marketing, Content Marketing, Martech, Martech

Digital marketing in B2B: an absolute must

B2B marketing is undergoing a major transformation in an increasingly digital world. Companies are no longer content to follow traditional methods to reach their business customers. They are now adopting sophisticated B2B digital marketing strategies. And they're doing so to stay competitive and meet the…. Read More

Published by : Claude Malaison, on May 23rd, 2024.

Categories : Artificial Intelligence, B2B Marketing, Content Marketing, Marketing automation, Martech, Martech, SEO, Social Networks

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