Category: Content Marketing

How to have great content for your homepage

Published by : , on July 7th, 2015.
The home page of your site is more than a showcase and more than an ad. It’s the face of your business. It is all about the first impression. It must express confidence and determination but remain friendly with a human touch. The content of the home page is crucial. 1st Mission: make…. Read More...

B2B Marketing : time for « less is more »

Published by : , on April 2nd, 2015.
The practice of marketing for companies that sell to other businesses, B2B marketing, has seen more changes in the last 20 years than during the entire 150 years of industrial marketing. And it’s only accelerating! For a while now, the marketing and development of B2B businesses was limited to references by satisfied customers,…. Read More...

What to do with inbound marketing leads in B2B?

Published by : , on March 31st, 2015.
You will surely agree that all sales leads from inbound marketing do not have the same priority. Then, how can you differentiate and treat them appropriately, within a sales cycle? A reminder about Inbound Marketing Inbound marketing is a set of tactics, tools and technologies dedicated to the generation and broadcast of authentic…. Read More...

Inbound marketing in B2B, a complement to traditional marketing

Published by : , on March 24th, 2015.
Originated from Web 2.0, inbound marketing has been, for 10 years now, on all marketing shareholders lips. It concerns both the marketing process and sales process. Indeed, it allows us to generate leads or qualified sales leads, but it also involves converting them into customers or even, gaining their loyalty. Inbound marketing consists…. Read More...

How to measure the performance of an inbound marketing strategy

Published by : , on March 19th, 2015.
Measuring the performance of an inbound marketing strategy goes beyond measuring the number of visits, bounce rate, the number of pages viewed, etc. You’ll find in this article a few ways to adequately measure the success (or failure) of your inbound marketing strategy. As seen in a previous article, the importance of content…. Read More...

B2B website: it’s all about being legitimate

Published by : , on October 23rd, 2014.
We often list here the many differences between B2B and B2C. The main difference is the very nature of the purchase decision. In B2C, the decision is impulsive and based on affect, whereas in B2B, the purchase decision takes longer and needs to be thought out. The purchase decision in B2B has to…. Read More...