Category: Content Marketing

2019 Trends: Content is King, Influencers are Adapting, and AI is Busy Analyzing…

Published by : , on February 26th, 2019.
Content marketing and artificial intelligence are the main B2B marketing trends in 2019. And this is no surprise. We covered these topics in November and December 2018 (screenshot below), and most marketing gurus are saying the same thing. For instance, this study conducted by the University of Massachusetts Dartmouth’s Center for Marketing Research…. Read More...

Studies show Content Marketing leads the trend in digital marketing strategies

Published by : , on November 15th, 2018.
A few weeks ago, the Content Marketing Institute (CMI), in collaboration with MarketingProfs, published their annual study on content marketing for B2B companies. In our opinion, this is the most important study on the subject and it provides, year after year, a wealth of information and statistics on the form of marketing that has become the most important in…. Read More...

Social Networking in B2B: How to Separate Good Seeds from Empty Heads on Twitter?

Published by : , on August 30th, 2018.
It’s official! According to Twitter and the StatusPeople application, we no longer have fake subscribers on Twitter. 66% are real and active users and 34% are real but inactive. And what about your business? Is it known by poll numbers and statistics? Twitter is not the preferred network in B2B but, it has…. Read More...

Exercising Thought Leadership in B2B Marketing

Published by : , on June 5th, 2018.
It’s no longer a secret for anyone; in this day and age, any company into business-to-business marketing aiming to become a LEADER in their field of expertise, with several years of experience in R&D and, the sale of their products which are often manufactured, must assert this fact in the face of its target…. Read More...

Authentic B2B content marketing in an era of post-truths and false news

Published by : , on May 16th, 2018.
As professionals or companies engaged in a Business-to-Business (B2B) marketing process, there is something we should ask ourselves when we publish a blog post, a case study, or a white paper. How do we make sure that what we publish doesn't just look authentic but, actually is? In this era of post-truths, marketing is…. Read More...

Content Marketing Strategies: the Blog is More Relevant Than Ever

Published by : , on May 3rd, 2018.
Eleven years ago, I was involved in writing a book entitled "Why blog in a business context" and what we found out then still applies today. A blog is always relevant in a professional context and especially, in content marketing strategies, whether in B2B or B2C. And that's also why Exo B2B has…. Read More...

Marketing influencers: our 2018 Top 30

Published by : , on March 8th, 2018.
We start March with our Top 30 marketing influencers of 2018. In March 2017, we did the same thing and the blog post was very successful. So, with much enthusiasm, we skimmed through blogs, B2C and B2B marketing sites. These influencers are all over the place. People talk about them and companies are…. Read More...

B2B Marketing Conferences: what the schedules tell us about the trends

Published by : , on February 22nd, 2018.
No one will contradict me if I say that to be on the cutting edge of the latest B2B marketing trends and to stay informed and connected, there is nothing better to do than to get out of the office. Not necessarily to get some fresh air, but rather to find your way…. Read More...

4 actions to improve your B2B customer’s experience

Published by : , on November 2nd, 2017.
Last week, I talked about how focusing more strongly on the B2B customer's experience increases your customer retention. Creating a new customer is so much more expensive than retaining an existing one and you don't want to lose one in the middle of their buyer's journey! So, this week, I'll talk about 4…. Read More...