Category: Content Marketing

Don’t count on “fake followers”

Published by : , on October 19th, 2017.
Editor’s note: This is a slightly genetically modified post that was first published on our web strategist’s personal blog several months ago. We felt Claude’s article was still quite relevant in regards to social network management, and specifically to B2B. Claude looks at “fake followers”.   So let me tell you a funny…. Read More...

Which Adwords KPI should I analyze to optimize my marketing campaign’s performance?

Published by : , on October 5th, 2017.
I want to be 1st in search engine results, I want to increase traffic on my website, I want to generate leads, I want to double my web sales, I urgently need to recruit staff ... Do you ever find yourself thinking these things out loud? Perfect! We have the magic solution that…. Read More...

B2B content marketing sans budget or bandwidth – hmm!

Published by : , on September 19th, 2017.
You’ve heard a lot about B2B content marketing. You've read that it has to be researched, strategized, developed, optimized and promoted.  Oh, and why not do an overhaul of company culture while you're at it, turning internal experts into regular content contributors. But if you look up from your computer for a moment,…. Read More...

Monitoring, automating, analyzing: Top tools for social networks!

Published by : , on May 25th, 2017.
Digital marketing is constantly evolving and social networks and digital levers are multiplying, so it’s more important than ever to consolidate your strategy and equip yourself with the marketing tools that will best suit your needs. Whether it’s for monitoring your social networks, curating content, or analyzing, there are a multitude of tools…. Read More...

What type of landing page should be used to generate leads?

Published by : , on April 11th, 2017.
In our previous post, you discovered what a landing page was, what its objectives were and how to integrate it into your B2B marketing strategy. In this second of a three-part series, you’ll learn about several types of landing pages. You'll also learn how to choose the one that will correspond to your…. Read More...

Landing page and lead generation in B2B marketing: best practices

Published by : , on April 4th, 2017.
Do you remember the first landing page you ever created? Do you remember mulling endlessly over the form and substance, the function and the objectives? A lot of us have been in that boat. That’s why over the next few weeks we’ll provide you with a series of posts on landing pages: First part:…. Read More...

A look back on the North American B2B marketing Conference

Published by : , on March 7th, 2017.
2 weeks ago I was in Arizona to recharge my B2B marketing batteries, at Content2Conversion. This conference, organized by Marketing Exchange, was a gathering of 1000 B2B marketing practitioners. Major researchers such as Forrester and IDC were on site with recent statistics.  Also, the "trade show" portion was overflowing with  "account-based marketing", marketing automation,…. Read More...