SEO Archives

How to Compare your Website to Competitors

Published by : Collaboration, on November 18th, 2014.

We establish a monthly report of performance for the websites of many of our clients. Several performance indicators are taken into account, such as the number of visits and unique visitors (it's not the most important), the bounce rate, page views, average duration of visits, geographical origin, the source of visits and of course conversion and…. Read More...

How to carry out a ranking strategy in B2B?

Published by : Collaboration, on September 25th, 2014.

Everyone wants to be well ranked on search engines. To do this, it is important to start a ranking strategy early in the design of your website. A ranking strategy is composed of three steps: optimizing on a technical level, optimization in terms of content and optimizing with links. Optimizing on a technical…. Read More...

Various solutions and tools to find keywords to help optimize a website

Published by : Collaboration, on August 19th, 2014.

Keyword research is a critical step in the reinforcement of a web site. Without them and without content strategy, a web site is less likely to be seen and found in search engines by different target audiences. There are several free tools to use to help find relevant key words: Ubersuggest is a…. Read More...

How to test the distribution of your ads on Adwords

Published by : Collaboration, on June 26th, 2014.

Did you ever wonder whether or not there were tools available to test the diffusion of Adwords ads in other countries, or those of your competitors? In order to know more, I did some research and found some tools, free or not, to do so. I'd like to precise it is important to…. Read More...

Universal Analytics is no longer in beta version

Published by : Collaboration, on May 29th, 2014.

Following up on a blog artice I had written in November 2013: Universal Analytics, what comes after Google Analytics, the Google Analytics code, ga.js will no longer be functional as of April 2016. For the moment, Google makes it possible for us to migrate, even in the Universal Analytics version, but soon enough…. Read More...

SEO: Down with the keywords dictatorship!

Published by : Collaboration, on May 27th, 2014.

The foundations of a content writer’s work look like lists. Those lists are more or less long, with a lot of words juxtaposed together. We call them keywords, and they’re here to make Google and its mighty algorithm happy. The idea is pretty simple. It is all about writing texts full of keywords…. Read More...

SEO strategies in B2B and Google AdWords

Published by : Lynda St-Arneault, on October 2nd, 2012.

As some of you may already know, last May Exo Marketing Integrated B2B conducted a study on the progress made by B2B companies in Quebec with regards to their web strategy and presence on social networks. The study revealed that several B2B companies in Quebec were far behind their American rivals. This is…. Read More...

Strategies for content marketing creation: more popular than SEO strategies

Published by : Lynda St-Arneault, on May 29th, 2012.

Background How many times a week do you use the internet while at work to find the answers to one of your questions? Whereas a few years ago the reaction of every good internet user was to use an internet search engine (namely Google), the cards seem to have progressively changed hands. For…. Read More...

The importance of an SEO indexing strategy in B2B inbound marketing

Published by : Collaboration, on January 18th, 2012.

This is the second blog post in a three-part series examining three components of inbound marketing. The third post will be published in the coming weeks. The beginning of the year is always a good time to reflect on the next 12 months. There was much discussion in 2011 concerning the end of…. Read More...

B2B Marketing
Strategy

Customer-Focused
Marketing

Content
marketing

Corporate
communication

Achievements

Publications

Training

Webinars & Videos

B2B Marketing
Strategy

Customer-Focused
Marketing

Content
marketing

Corporate
communication

Achievements

Publications

Training

Webinars & Videos

Category: SEO

How to Compare your Website to Competitors

How to carry out a ranking strategy in B2B?

Various solutions and tools to find keywords to help optimize a website

How to test the distribution of your ads on Adwords

Universal Analytics is no longer in beta version

SEO: Down with the keywords dictatorship!

SEO strategies in B2B and Google AdWords

Strategies for content marketing creation: more popular than SEO strategies

The importance of an SEO indexing strategy in B2B inbound marketing

B2B MarketingStrategy

Customer-FocusedMarketing

Contentmarketing

Corporatecommunication

Achievements

Publications

Training

Webinars & Videos

B2B Marketing
Strategy

Customer-Focused
Marketing

Content
marketing

Corporate
communication