The last few years has shown an unprecedented growth of smart phones and tablets. According to Coda Research Consultancy, in 2015, the number of mobile users could reach 158 million in the United States. Another study, from the Centre for Retail Research in Nottingham, conducted…. Read More
Category: SEO
How can you tell if you’ve been "Googled"? How can you validate that you are using the right vocabulary to be found? You should ask yourself these questions because it’s proven that prospects will have completed 80% of their purchasing process by the time they…. Read More
We establish a monthly report of performance for the websites of many of our clients. Several performance indicators are taken into account, such as the number of visits and unique visitors (it's not the most important), the bounce rate, page views, average duration of visits, geographical origin, the…. Read More
Everyone wants to be well ranked on search engines. To do this, it is important to start a ranking strategy early in the design of your website. A ranking strategy is composed of three steps: optimizing on a technical level, optimization in terms of content…. Read More
Keyword research is a critical step in the reinforcement of a web site. Without them and without content strategy, a web site is less likely to be seen and found in search engines by different target audiences. There are several free tools to use to…. Read More
Did you ever wonder whether or not there were tools available to test the diffusion of Adwords ads in other countries, or those of your competitors? In order to know more, I did some research and found some tools, free or not, to do so.…. Read More
Following up on a blog artice I had written in November 2013: Universal Analytics, what comes after Google Analytics, the Google Analytics code, ga.js will no longer be functional as of April 2016. For the moment, Google makes it possible for us to migrate, even…. Read More
The foundations of a content writer’s work look like lists. Those lists are more or less long, with a lot of words juxtaposed together. We call them keywords, and they’re here to make Google and its mighty algorithm happy. The idea is pretty simple. It…. Read More
As some of you may already know, last May Exo Marketing Integrated B2B conducted a study on the progress made by B2B companies in Quebec with regards to their web strategy and presence on social networks. The study revealed that several B2B companies in Quebec…. Read More
Background How many times a week do you use the internet while at work to find the answers to one of your questions? Whereas a few years ago the reaction of every good internet user was to use an internet search engine (namely Google), the…. Read More
