Web Design and Development Archives

Here are some web trends that will continue over time!

Published by : Jean Gougeon, on June 1st, 2021.

Trends are very often short-lived, do not hold up well over time and are quickly replaced by the next new ‘thing’. There are, on the other hand, some trends that persist and for good reasons. Adopting these web trends makes it easier for website managers or B2B marketing departments. This is the case,…. Read More...

4 tips to improve user experience, instill credibility and generate leads in B2B Web sites

Published by : Jean Gougeon, on November 20th, 2020.

(Part 2 of 2) This is the follow up article from “6 Tips to Take your Web Site to the Next Level” Testimonials Reading about another customer’s positive experience is likely to influence or motivate web visitors to continue their due diligence and investigation about your company, product or service. The testimonial must…. Read More...

6 Tips to Take your Web Site to the Next Level

Published by : Jean Gougeon, on September 18th, 2020.

Whether you’re thinking about doing a complete rebuild of your Web site or simply want to make a few significant changes, here are some suggestions to consider. Note: This is the first of 2 posts on Web site. We will publish the other one in the following weeks. Enjoy the read Video They…. Read More...

B2B Marketing in 2020: Here are 9 predictions from our specialists

Published by : Lynda St-Arneault, on December 19th, 2019.

Can you believe that 2019 is already over? I love this time of year, when we are in a rush to leave it and begin a new one. To end this decade, we gave ourselves a small office challenge in order to begin 2020 on the right foot. Each of us has identified…. Read More...

How to choose a WordPress theme

Published by : Aurèle Zannou, on August 15th, 2017.

WordPress is the most widely-used CMS (Content Management System) on the Web. It holds 59% market share. Its success can be attributed to its ease of use, its large community of developers, and the wide diversity of extensions available for its form management, email marketing, image sliders and more. Choosing your WordPress theme…. Read More...

Web development platforms: find one to suit your needs!

Published by : Collaboration, on February 16th, 2017.

We’ve finally arrived at the number one most popular blog post of 2016. It may come as no surprise that it is about web development platforms. Practically no business today can function without a website. Search engines’ need for more data, company needs for more detailed analytics and the trend towards content marketing…. Read More...

How to create a successful B2B website

Published by : Jean Gougeon, on September 15th, 2016.

There are more outdated B2B websites out there than you think. It’s likely because many B2B companies have put their efforts into their direct contacts and relationships, and have been using their site only as a secondary reference. But time has run out for these outdated sites. More and more customers are far…. Read More...

Some tips to increase conversion on your web site

Published by : Collaboration, on August 25th, 2016.

In a previous blog, I explained the importance of setting targets on your website, based on what you want your users to accomplish. For this post, I’ll focus on their conversion. From time to time, l like to let off steam by boxing. What better way to clear the mind than to get…. Read More...

Beneath such ugliness, a noble heart

Published by : Claude Malaison, on July 14th, 2016.

Editor's Note: Since this is the last post before leaving for vacation (ExoB2B will be closed from July 22 to August 8), we asked Vincent Cloutier-Naud to analyze the worst website he has ever seen. His methodical analysis of this disturbing site did not go unnoticed by many on our team, who felt…. Read More...

Using WordPress? Don’t forget to update and backup

Published by : Jean Gougeon, on June 9th, 2016.

A broken website is a useless website You spent months and invested thousands of dollars to have your new website available for the entire world to view, generate visits, leads and hopefully sales of a service or product. Once online however the work does not stop there, you have to update content such…. Read More...

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Category: Web Design and Development

Here are some web trends that will continue over time!

4 tips to improve user experience, instill credibility and generate leads in B2B Web sites

6 Tips to Take your Web Site to the Next Level

B2B Marketing in 2020: Here are 9 predictions from our specialists

How to choose a WordPress theme

Web development platforms: find one to suit your needs!

How to create a successful B2B website

Some tips to increase conversion on your web site

Using WordPress? Don’t forget to update and backup

B2B MarketingStrategy

Customer-FocusedMarketing

Contentmarketing

Corporatecommunication

Achievements

Publications

Training

B2B Marketing
Strategy

Customer-Focused
Marketing

Content
marketing

Corporate
communication