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Author: Claude Malaison

Stratège Web chez ExoB2B, Claude Malaison est spécialiste du marketing de contenu B2B. Il conseille et agit sur la stratégie de contenu, le blogue B2B, les contenus riches, le SEO–GEO–IA ainsi que la distribution et l’amplification de contenus pour aider les organisations à mieux rejoindre et influencer leurs décideurs.
Thought Leaders

We must assert ourselves as Thought Leaders in B2B!

Today, the companies that adopt B2B marketing and are trusted leaders in their fields of expertise must assert this to their target audiences. The companies of the 21st century must assert their position of dominance on several main axes. In particular, as leaders of trusted…. Read More
Published by : , on March 17th, 2021.
Categories : Content Marketing, Leadership éclairé -, Marketing inbound -, Research & Studies, Thought Leadership
Tactics

The 3 growing tactics and challenges of B2B martech specialists

According to a recent study conducted by the agency 93x  with the FINITE community, techno marketers (martech) believe that the channels that have grown in importance during COVID-19 are webinars, SEO and emails. Not surprising, you might say? Indeed, at least with regards to webinars and…. Read More
Published by : , on February 18th, 2021.
Categories : Études -, Marketing de contenu, Marketing Research, Martech
traditional conferences and trade shows

B2B Marketing: the end of traditional conferences and trade shows?

The current pandemic has changed many things in human interactions, especially "distancing" and therefore, prompting many companies and organizations to rethink their habits in terms of traditional conferences and trade shows. In his most recent blog post, Alain Thériault mentioned that by the end of…. Read More
Published by : , on September 1st, 2020.
Categories : Développement des affaires -, LIVE events and conferences, Marketing de contenu
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