Category: Business Development

marketing-b2b-segmentation

How to segment your market in B2B

Here now is a reprise the 4th most popular Exo B2B blog post in 2016. Enjoy!  We are helping one of our key clients re-evaluate their target audiences. We started by looking at their sales data. It soon became apparent that this did not answer…. Read More
Published by : , on February 7th, 2017.
Categories : Business Development

Keep your major accounts and increase their value!

...With Account Based Marketing Ever notice how well Amazon knows you? How well they recommend the right product, the right album, the right book? Ever notice how advertisement directly related to the product you were just shopping for, is waiting for you in your Facebook…. Read More
Published by : , on May 3rd, 2016.
Categories : Business Development, Marketing Communication Strategies, Sales, Marketing and B2B Business, Strategic Development, Technology Sales and Marketing

Subcontractors, pimp your web site!

70% of our exports go towards our southern neighbors and the majority is with companies in the state of New York. Our American friends would do well to take advantage of our services, given how low the Canadian dollar is these days. Like any outsourcer, they…. Read More
Published by : , on March 17th, 2016.
Categories : Business Development, Product Launch, Sales, Marketing and B2B Business, Social Networks, Strategic Development, Web Design and Development

Head south young man!

Did you know: Over 70% of Quebec's exports go to the United States and the majority, to NY State? 4500 Quebec companies do business in the US? New York is only a 1 hour flight from Montreal? This is exactly what Jean-Claude Lauzon, the Delegate General of…. Read More
Published by : , on March 10th, 2016.
Categories : Business Development, Market Research, Marketing Communication Strategies, Marketing communications campaigns, Marketing Research, Product Launch, Sales, Marketing and B2B Business, Strategic Development