Category: Business Development

How to segment your market in B2B

Published by : , on February 7th, 2017.
Here now is a reprise the 4th most popular Exo B2B blog post in 2016. Enjoy!  We are helping one of our key clients re-evaluate their target audiences. We started by looking at their sales data. It soon became apparent that this did not answer all our questions. For example, what types of…. Read More...

Top 10 most popular posts 2016 –#10 – Dealing with a “secret” manufacturing agent

Published by : , on January 19th, 2017.
As part of the countdown of our top 10 most popular blog posts of 2016, here's number 10!  Many manufacturers rely on agents to represent them in niche markets or remote geographical territories. Countless complain about the results, but in return, award them with blind trust. You begin to wonder if these agents…. Read More...

B2B web site, Front-end verses Back-end

Published by : , on October 13th, 2016.
When you begin designing a website for your B2B business, soon enough, you and your team will be faced with the question: should we put more energy on the functional structure of the website or its appearance? The Front-end in B2B The Front-end of your website is the visible part your users see…. Read More...

Keep your major accounts and increase their value!

Published by : , on May 3rd, 2016.
...With Account Based Marketing Ever notice how well Amazon knows you? How well they recommend the right product, the right album, the right book? Ever notice how advertisement directly related to the product you were just shopping for, is waiting for you in your Facebook feed? Highly personalized marketing isn’t it? Now imagine…. Read More...

When face to face, hyperconnectivity kills !

Published by : , on April 7th, 2016.
Let me say it straight: I hate hyperconnectivity altogether! It simply makes me mad when I’m at networking events, trade shows and galas, where people anxiously check their mobile for the latest push notifications, social media alerts, and text message when having a conversation with me. For that matter, why do attendees film…. Read More...

Subcontractors, pimp your web site!

Published by : , on March 17th, 2016.
70% of our exports go towards our southern neighbors and the majority is with companies in the state of New York. Our American friends would do well to take advantage of our services, given how low the Canadian dollar is these days. Like any outsourcer, they are looking for suppliers who can deliver high…. Read More...

Head south young man!

Published by : , on March 10th, 2016.
Did you know: Over 70% of Quebec's exports go to the United States and the majority, to NY State? 4500 Quebec companies do business in the US? New York is only a 1 hour flight from Montreal? This is exactly what Jean-Claude Lauzon, the Delegate General of Quebec in New York, said at a dinner…. Read More...