Category: Marketing Strategy

Business strategy and marketing strategy: an inseparable duo for success

Published by : , on October 14th, 2024.
There are many links to be made between marketing strategy and business strategy. Today, I'd like to talk about a very specific situation. The launch of an important product that extends the company's range of products and services. When we talk about the success of a product in the marketplace, it's easy to…. Read More...

We’re no longer interested in your “ super ” B2B product!

Published by : , on May 14th, 2024.
There was a time when selling was as simple as highlighting the features and benefits of a product to close the sale. Today, B2B marketing and sales strategies go far beyond this basic concept. The verdict: we're no longer just buying a B2B product. We're buying and, above all, investing in values, concepts…. Read More...

4 LinkedIn pillars essential to your growth

Published by : , on April 10th, 2024.
Among the social networking platforms dedicated to the world of work, LinkedIn stands out as a must for individuals and companies looking to expand their network. Or to promote their brand, or generate sales opportunities. Accustomed to treating LinkedIn as an online CV, many people find it difficult to switch to the business…. Read More...

A rude awakening for your B2B marketing content strategy

Published by : , on March 27th, 2024.
The time for creating content for the sake of creating content is more than dead. You can still do it if you don't take the time to read this post. I'm going to show you how your content strategy needs to be reviewed and supported on a regular basis and with fresh eyes.…. Read More...

Measuring the customer experience: a pillar of business success

Published by : , on February 28th, 2024.
In today's competitive business world, customer experience (Cx) can no longer be just a floating idea. It's become a prerequisite for business success. But what's all the fuss about measuring customer experience? Well, the figures don't lie: one study shows that 75% of customers are willing to spend more if they are delighted…. Read More...

Captivate your B2B customers with compelling content!

Published by : , on February 20th, 2024.
B2B content marketing has always been a powerful lever for captivating and retaining current or potential customers (prospects) by providing relevant, compelling content. That's why I've consistently specialized in this field for decades! Journalism (content) -> corporate communications (content) -> B2B content marketing. In the B2B world, the buying process is often long…. Read More...

Marketing and sales alignment : see how AI can strengthen it to optimise your customer journey

Published by : , on October 17th, 2023.
Digital transformation has been shaking up traditional B2B marketing methods for several years now. But with the arrival of AI and language models such as ChatGPT, we're seeing these changes accelerate. But also the possibility of better alignment between marketing and sales. One of the most significant changes is the alignment and integration…. Read More...

Multi-channel strategies: why diversification is essential?

Published by : , on August 14th, 2023.
In today's marketing world, there are many strategies, both traditional and digital, available to you as a company. They're all aimed at raising your profile in the marketplace and communicating with your customers. We're talking about social networks, newsletters, blogs, podcasts, webinars, websites, events and more.  This is where good business communication strategies…. Read More...

B2B branding: more important than ever!

Published by : , on June 29th, 2023.
Why should companies adopt a B2B branding or image and brand management strategy based on specific growth or transformation objectives? This is a common and legitimate question that deserves serious consideration. As entrepreneurs or decision-makers, you shouldn't neglect your thoughts on the implementation of your B2B branding strategy.  It represents a real competitive…. Read More...

How to optimize your B2B content marketing?

Published by : , on June 26th, 2023.
You've probably heard a lot about B2B content marketing. You've also probably read that it needs to be strategically researched, developed, optimized, shared and promoted. In your small or medium-sized business, you're probably wondering how. According to the Content Marketing Institute's 13th annual study (2023), 71% of B2B content marketers say B2B content…. Read More...