Category: Positionnement stratégique

B2B digital and strategic marketing audit is essential!

Published by : , on April 26th, 2022.
The B2B digital and strategic marketing audit[1] can be a "turn off" for some customers, who see it as nothing more than a trivial knowledge transfer stage. Some may even conclude that "if you're good at what you do, you don't need to go through this step before taking action." When these people…. Read More...

Role and challenges of B2B branding

Published by : , on December 7th, 2021.
How is B2B branding different from sales and marketing, and why should B2B companies adopt a branding strategy based on specific objectives? The subject of B2B branding comes up more and more frequently and rightfully so, as it deserves thoughtful consideration. As a B2B marketing professional, you should carefully think through the planning…. Read More...

PPC B2B Marketing Campaign: 4 Lessons from Sensei Lawrence

Published by : , on September 29th, 2020.
Have you watched the spin-off series of the Karate Kid cult movies "Cobra Kai"? When it comes time for the movie hero to market his dojo, the sensei tries several tactics, including: street marketing display (displayed in schools), public demonstrations, viral videos (Miguel fighting at school), guerrilla marketing and representation. Parenthesis: the hero…. Read More...