Claude

AI consistency: how to avoid being forgotten by AI

I want to show you, in my post, why AI visibility varies from one day to the next. And how to ensure that your company is mentioned regularly in the answers generated by artificial intelligence tools. This is really important! Because AI consistency in B2B…. Read More

Published by : Claude Malaison, on December 1st, 2025.

Categories : Artificial Intelligence, B2B Marketing, Intelligence artificielle, Référencement – SEO

Rethinking your B2B website: here are 9 essential levers for 2026

Your B2B website is not a showcase: it is a strategic lever that influences your visibility, credibility, and sales leads. To fully play this role, it must evolve with your markets and objectives, but also with technology. By 2026, your B2B website must be clear,…. Read More

Published by : Claude Malaison, on November 24th, 2025.

Categories : Artificial Intelligence, B2B website

The B2B newsletter in the age of AI: from frequency to finesse

By 2025, the inbox has become a battlefield. Automations, alerts, and promotional messages pile up at a frantic pace. Yet, amid this digital noise, the B2B newsletter holds a rare privilege: it remains a chosen channel. It speaks to readers who have given you permission.…. Read More

Published by : Claude Malaison, on October 27th, 2025.

Categories : B2B Marketing, B2B Newsletter

False AI claims: protect your B2B brand

Have you ever asked a conversational agent or chatbot a question about a company… only to get an answer that was completely off track? You’re not alone. These errors are far from trivial. They can seriously damage a brand, especially in B2B, where trust takes…. Read More

Published by : Claude Malaison, on October 20th, 2025.

Categories : Artificial Intelligence, Branding

B2B online search: from attention to intent in the age of AI

Just a few years ago, B2B online search was like a well-organized catalog: you entered a keyword and Google presented the options. Today, that catalog no longer exists. Instead, artificial intelligence synthesizes, reformulates, and chooses for you. And if you want your customers to still…. Read More

Published by : Claude Malaison, on September 19th, 2025.

Categories : Artificial Intelligence, B2B Marketing, B2B online search, Intelligence artificielle, Intent Marketing, Marketing Research, Référencement – SEO, SEO

Podcasts in B2B marketing: when theory turns into results

About a year ago, I asked you a simple question: what is the real value of podcasts in B2B marketing strategy? I showed that this audio format, long underestimated, is much more than a gimmick. Podcasts in B2B marketing are a way to humanize your…. Read More

Published by : Claude Malaison, on September 15th, 2025.

Categories : B2B Marketing, Content Marketing, Marketing B2B, Stratégies-marketing

B2B branding strategy: how to stay present in the customer’s mind

In B2B, decisions are rarely made on a whim. But they often start at a key moment. A tension, a need, an emergency. What if your brand was the one that came to mind… at the moment of truth? That's where your B2B branding strategy…. Read More

Published by : Claude Malaison, on July 10th, 2025.

Categories : Branding B2B, Marketing B2B, Marketing de contenu, Marque en B2B, Stratégies-marketing

Agentic AI and B2B search behavior: are you ready for the shock?

You've probably already asked a generative AI to write an email, summarize an article, or generate a B2B marketing idea. But now imagine an AI that does more than just respond. An AI that acts on your behalf. That's agentic AI. And it's about to…. Read More

Published by : Claude Malaison, on June 25th, 2025.

Categories : Artificial Intelligence, B2B Marketing, Customer Experience (Cx), Intelligence artificielle, Marketing B2B, Marketing Research, Martech

Language model optimization: your content strategy must go beyond SEO

Do you still believe that Google is the only way to access your content? What if a growing portion of your audience no longer uses traditional search engines, but instead relies on artificial intelligence such as ChatGPT, Perplexity, or Claude? This is precisely what language…. Read More

Published by : Claude Malaison, on June 18th, 2025.

Categories : Artificial Intelligence, Content Marketing, Intelligence artificielle, Marketing de contenu, Référencement – SEO, SEO

An unverified B2B statistic is a myth disguised as truth

The illusion of instantaneous credibility Do you really validate every B2B statistic you share, which increasingly comes from generative artificial intelligence? It's tempting, we know. In a matter of seconds, a text is written, structured and supported by figures that give a rigorous look to…. Read More

Published by : Claude Malaison, on May 26th, 2025.

Categories : Artificial Intelligence, B2B Marketing, Blogging, Content Marketing