B2B Marketing Archives

B2B marketing strategy and branding: align, express, advance

In today's competitive landscape, maximising your presence in niche markets is essential. But to achieve this, it all starts with a thorough understanding of your audiences and a well-targeted B2B marketing strategy. Defining a solid strategic positioning can transform the way a company perceives -…. Read More

Published by : Lynda St-Arneault, on April 22nd, 2025.

Categories : B2B Marketing, Marketing Strategy

B2B Campaigns with Google Ads: why patience pays off

You launched one of those B2B Google Ads campaigns for your company, and after three months, still no satisfying results? You're thinking of shutting it down? Hold on a second. This blog post is here to remind you of a truth too often overlooked: in…. Read More

Published by : Vincent Cloutier-Naud, on April 16th, 2025.

Categories : B2B Ads Campaigns, B2B Marketing

French, Technology, and Marketing: A Triangle Worth Reconciling

With the rise of automation platforms, AI-assisted content, and intelligent CRMs, Quebec-based companies are navigating tools originally designed — and often still optimized — for English users. While many now offer robust French support, the challenge remains. Add to that the new obligations under Bill…. Read More

Published by : Claude Malaison, on March 19th, 2025.

Categories : B2B Marketing, Content Marketing

GEO: Generative Engine Optimization, the new frontier of SEO

With the rise of artificial intelligence, search engine optimisation is no longer limited to traditional search engines such as Google and Bing. Now, generative engines such as ChatGPT, Claude, SGE, Gemini and Perplexity are shaping the way information is found and consumed. GEO (Generative Engine…. Read More

Published by : Claude Malaison, on March 12th, 2025.

Categories : Artificial Intelligence, B2B Marketing, Intelligence artificielle, Marketing B2B, Référencement – SEO, SEO

Intent data: how to predict B2B purchases and generate leads?

In the B2B world, where sales cycles are long and decisions complex, capturing buying signals before competitors do is a real strategic advantage. Today, companies that make intelligent use of intent data can transform these signals into concrete opportunities and optimise their customer acquisition. Why…. Read More

Published by : Alain Thériault, on March 4th, 2025.

Categories : B2B Marketing, Data marketing, Martech

Performance and B2B SEO: why a good brand image is no longer enough

Quebec companies, whether in manufacturing, technology or services, are investing heavily in their image. New logos, polished graphic identities, redesigned websites... all in the hope of strengthening their market position and attracting more customers. And rightly so. A good brand image inspires confidence, credibility and…. Read More

Published by : Lynda St-Arneault, on February 14th, 2025.

Categories : B2B Marketing, Branding, Marketing B2B, Marque et image, Positionnement stratégique, Référencement – SEO, SEO

How voice search is transforming B2B marketing

B2B marketing goes voice: are you ready? A few years ago, talking to a machine was science fiction. Today, many search engines such as Google and Bing answer our questions by voice, even in a professional context. In B2B, the voice search revolution is underway,…. Read More

Published by : Lynda St-Arneault, on February 11th, 2025.

Categories : Artificial Intelligence, Automation, B2B Marketing, Martech, SEO

Marketing automation on LinkedIn: the impact on your brand

Marketing automation on LinkedIn is a powerful tool that promises to increase efficiency and extend the reach of efforts. However, as with any tool, its impact on your brand depends on how it's used. Properly managed, automation can transform your LinkedIn activities. Poorly exploited, it…. Read More

Published by : Lynda St-Arneault, on January 27th, 2025.

Categories : B2B Marketing, LinkedIn, Marketing automation

B2B strategic marketing: what if intent signals transformed the way you approach your customers?

Imagine being able to understand your potential customers before they even know they need you. That's exactly what intent signal analysis promises. Those subtle clues that reveal their needs, thoughts and buying intentions long before they fill in a form or pick up the phone.…. Read More

Published by : Alain Thériault, on December 9th, 2024.

Categories : B2B Marketing, Expérience client, Intent Marketing, Marketing B2B, Marketing de contenu

What is the real value of podcasts in B2B marketing strategy?

Podcasts in B2B marketing are an innovative tactical tool. I find it particularly interesting for building trusting relationships. But also to establish your company's authority and engage a professional audience in an authentic and lasting way. According to a 2023 study, 26% of podcast listeners…. Read More

Published by : Claude Malaison, on December 2nd, 2024.

Categories : B2B Marketing, Content Marketing, Leadership éclairé, Marketing d’influence, Marketing de contenu, Marketing Strategy, Stratégies-marketing, Thought Leadership