Category: Market Research

Love/Hate B2B communication

I’ve had a love/ hate relationship with communication for almost 30 years now. Why? The story is actually quite simple... follow me. I started my career by co-founding Egzakt, an advertising and communication agency that was established in Trois-Rivières, Québec in 1987. So, my preoccupation…. Read More
Published by : , on February 12th, 2016.
Categories : Content Marketing, Market Research, Marketing Communication Strategies, Marketing communications campaigns, Marketing Research, Product Launch, Strategic Development, Web Design and Development

Top 4 B2B marketing painpoints -according to Grumpy Cat

With my head buried in several consultation reports and not having written a blog for a while, I was suddenly asked to write another. “This time” I told myself, “I'll cut to the chase”, and who better than "Grumpy Cat", the famous feline with a…. Read More
Published by : , on February 4th, 2016.
Categories : Business Development, Content Marketing, Design et développement Web, Market Research, Marketing Communication Strategies, Marketing communications campaigns, Marketing de contenu, Marketing Research, Réseaux sociaux, Social Networks, Stratégies-marketing, Web Design and Development

Generating quality leads

Every salesman will tell you that generating leads is in their view, the main purpose of marketing. When companies approach us for our services, they usually ask if we do prospect generation and in the same breath ask us how we do it, as if…. Read More
Published by : , on January 20th, 2016.
Categories : Business Development, Content Marketing, Market Research, Marketing Communication Strategies, Marketing communications campaigns, Marketing Research, Product Launch, SEO, Strategic Development

What is Integrated Marketing in B2B and why should I use it?

‘’Digital business forges a closer coupling between business model, customer experience, and technology design than ever before. Traditional collaboration models — you do your thing, I’ll do mine, and we’ll check in weekly — don’t cut it anymore. Instead, truly innovative organizations are moving from…. Read More
Published by : , on October 8th, 2015.
Categories : Content Marketing, Market Research, Marketing Communication Strategies, Marketing communications campaigns, Marketing Research, Référencement – SEO, SEO, Social Networks, Strategic Development, Stratégies-marketing, Technology Sales and Marketing, Web Design and Development

Capitalize on your strengths to find your strategic positioning

Recently, we completed marketing research for a client who wanted to determine sustainable strategic positioning. To do this, the work began with the identification of viable positioning axes in the long term for this company. This can become a particularly difficult exercise, where lengthy reflections…. Read More
Published by : , on April 23rd, 2014.
Categories : Développement stratégique, Market Research, Marketing Research, Strategic Development