Category: Market Research

Love/Hate B2B communication

Published by : , on February 12th, 2016.
I’ve had a love/ hate relationship with communication for almost 30 years now. Why? The story is actually quite simple... follow me. I started my career by co-founding Egzakt, an advertising and communication agency that was established in Trois-Rivières, Québec in 1987. So, my preoccupation with communication is not new. Throughout these last…. Read More...

Top 4 B2B marketing painpoints -according to Grumpy Cat

Published by : , on February 4th, 2016.
With my head buried in several consultation reports and not having written a blog for a while, I was suddenly asked to write another. “This time” I told myself, “I'll cut to the chase”, and who better than "Grumpy Cat", the famous feline with a permanent frown, to emphasize your top 4 recurring…. Read More...

Generating quality leads

Published by : , on January 20th, 2016.
Every salesman will tell you that generating leads is in their view, the main purpose of marketing. When companies approach us for our services, they usually ask if we do prospect generation and in the same breath ask us how we do it, as if it were some magic formula, as if we…. Read More...

What is Integrated Marketing in B2B and why should I use it?

Published by : , on October 8th, 2015.
‘’Digital business forges a closer coupling between business model, customer experience, and technology design than ever before. Traditional collaboration models — you do your thing, I’ll do mine, and we’ll check in weekly — don’t cut it anymore. Instead, truly innovative organizations are moving from collaboration to co-creation, where tightly integrated, multifunction teams…. Read More...

In B2B marketing, there are no trends, only challenges.

Published by : , on August 26th, 2015.
There is one thing that always bothers me a little when talking about trends in our profession, which is the specialized field of marketing for businesses that sell to other businesses. I find that trends, in many of the considerations and decisions that managers or marketing decision makers take, can have precedence over…. Read More...

Marketing: it doesn’t matter if you like it or not… just talk about it!

Published by : , on October 14th, 2014.
I’m taking a few minutes to write this article about a phrase that many people wrongly associate with marketing: “it doesn't matter if you like it or not... just talk about it!” Marketing: it doesn't matter if you like it or not... just talk about it! You've probably heard this phrase before. It…. Read More...

Capitalize on your strengths to find your strategic positioning

Published by : , on April 23rd, 2014.
Recently, we completed marketing research for a client who wanted to determine sustainable strategic positioning. To do this, the work began with the identification of viable positioning axes in the long term for this company. This can become a particularly difficult exercise, where lengthy reflections can come to precious little.... You need to…. Read More...