Category: Marketing de contenu

intent signals

B2B strategic marketing: what if intent signals transformed the way you approach your customers?

Imagine being able to understand your potential customers before they even know they need you. That's exactly what intent signal analysis promises. Those subtle clues that reveal their needs, thoughts and buying intentions long before they fill in a form or pick up the phone.…. Read More
Published by : , on December 9th, 2024.
Categories : B2B Marketing, Expérience client, Intent Marketing, Marketing B2B, Marketing de contenu
podcasts

What is the real value of podcasts in B2B marketing strategy?

Podcasts in B2B marketing are an innovative tactical tool. I find it particularly interesting for building trusting relationships. But also to establish your company's authority and engage a professional audience in an authentic and lasting way. According to a 2023 study, 26% of podcast listeners…. Read More
Published by : , on December 2nd, 2024.
Categories : B2B Marketing, Content Marketing, Leadership éclairé, Marketing d’influence, Marketing de contenu, Marketing Strategy, Stratégies-marketing, Thought Leadership
B2B marketing strategy

Optimize your B2B marketing strategy in Quebec and abroad with content marketing!

Content marketing is an essential part of any B2B marketing strategy in Quebec and beyond. With the right content, you establish your company's credibility. You position yourself as an expert in your sector. And, above all, you develop a distinctive B2B branding that reflects who…. Read More
Published by : , on November 14th, 2024.
Categories : B2B Marketing, Marketing B2B, Marketing de contenu, Marketing Strategy, Positionnement stratégique, Storytelling

Meet 3 key users of B2B content marketing

In B2B content marketing, understanding our different users is essential to creating content that is effective and converts. Let's take the example of a growing company looking for a new customer relationship management (CRM) system. Three decision-makers embodying distinct users will interact with content in…. Read More
Published by : , on September 16th, 2024.
Categories : B2B Marketing, Content Marketing, Marketing B2B, Marketing de contenu
traditional conferences and trade shows

B2B Marketing: the end of traditional conferences and trade shows?

The current pandemic has changed many things in human interactions, especially "distancing" and therefore, prompting many companies and organizations to rethink their habits in terms of traditional conferences and trade shows. In his most recent blog post, Alain Thériault mentioned that by the end of…. Read More
Published by : , on September 1st, 2020.
Categories : Développement des affaires, LIVE events and conferences, Marketing de contenu