Category: Marketing de contenu

Meet 3 key users of B2B content marketing

Published by : , on September 16th, 2024.
In B2B content marketing, understanding our different users is essential to creating content that is effective and converts. Let's take the example of a growing company looking for a new customer relationship management (CRM) system. Three decision-makers embodying distinct users will interact with content in this fictitious case study. There are many types…. Read More...

Christmas at Monsieur Lenoir’s magic factory

Published by : , on December 13th, 2023.
Once upon a time, in a small industrial town, there was a factory like no other. At "Génial Industrie", machines were not just assemblies of metal and circuitry, but working partners in their own right, with little names and unique personalities. The manager, Monsieur Lenoir, was a serious man with a heart of…. Read More...

Are social networks even worth it in B2B marketing?

Published by : , on November 7th, 2023.
Interesting exchange on LinkedIn earlier this week involving two B2B marketing experts. And as you'll see, it's all about social networks and their usefulness in marketing. Are social networks even worth it in B2B marketing, or should we call AI to the rescue? Part of the question is posed by Michael Brenner, CEO…. Read More...

8 Practical Tips for Successful B2B Email Marketing

Published by : , on April 29th, 2021.
Many companies have invested in content marketing and automation tools to respond to the urgency of moving to digital. This put some pressure on their marketing by asking them to deliver results that are measured and, by linking these results to the company's revenues. According to the study report "B2B Content Marketing 2020:…. Read More...

The 3 growing tactics and challenges of B2B martech specialists

Published by : , on February 18th, 2021.
According to a recent study conducted by the agency 93x  with the FINITE community, techno marketers (martech) believe that the channels that have grown in importance during COVID-19 are webinars, SEO and emails. Not surprising, you might say? Indeed, at least with regards to webinars and other forms of martech channels, such as live…. Read More...

B2B Marketing: the end of traditional conferences and trade shows?

Published by : , on September 1st, 2020.
The current pandemic has changed many things in human interactions, especially "distancing" and therefore, prompting many companies and organizations to rethink their habits in terms of traditional conferences and trade shows. In his most recent blog post, Alain Thériault mentioned that by the end of summer 2020, we will no longer be shaking…. Read More...

Marketing Influencers: Our 2019 Top 30

Published by : , on April 11th, 2019.
We’re returning to a familiar theme just as Spring arrives: our top 30 marketing influencers for 2019. When we did that in March last year, the blogpost was very successful and didn't go unnoticed on social networks. With great enthusiasm, we’ve scouted blogs on B2C and B2B marketing sites. These influencers are taking…. Read More...

2019 Trends: Content is King, Influencers are Adapting, and AI is Busy Analyzing…

Published by : , on February 26th, 2019.
Content marketing and artificial intelligence are the main B2B marketing trends in 2019. And this is no surprise. We covered these topics in November and December 2018 (screenshot below), and most marketing gurus are saying the same thing. For instance, this study conducted by the University of Massachusetts Dartmouth’s Center for Marketing Research…. Read More...

Exercising Thought Leadership in B2B Marketing

Published by : , on June 5th, 2018.
It’s no longer a secret for anyone; in this day and age, any company into business-to-business marketing aiming to become a LEADER in their field of expertise, with several years of experience in R&D and, the sale of their products which are often manufactured, must assert this fact in the face of its target…. Read More...

Authentic B2B content marketing in an era of post-truths and false news

Published by : , on May 16th, 2018.
As professionals or companies engaged in a Business-to-Business (B2B) marketing process, there is something we should ask ourselves when we publish a blog post, a case study, or a white paper. How do we make sure that what we publish doesn't just look authentic but, actually is? In this era of post-truths, marketing is…. Read More...