Category: Technologie ventes et marketing

B2B Martech: take your time, but hurry up!

Published by : , on December 12th, 2017.
AI, predicitive, sales enablement, DMP, Big data, digital transformation, machine learning, IoT… The Martech sector (marketing technology) offering amounts to an incredible alphabet soup. Interest in solutions that can handle large data sources is high for large corporations, in both the B2B and B2C sectors. But what about Quebec B2B small to medium-sized…. Read More...

4 B2B marketing notions you don’t learn in school

Published by : , on February 18th, 2016.
I practically still had my graduating cap and gown on, when I joined Exo B2B as an Analyst. Having spent hundreds of hours in school and having had student jobs in sales to improve my knowledge in marketing, I was very surprised to see that many B2B marketing concepts are simply not (or…. Read More...

3 Ways to better marketing and sales performance

Published by : , on October 29th, 2015.
Integrated marketing is an omnipresent term in North America, especially the United States. Used less frequently in Québec, it nevertheless represents a ‘’fait accompli’’ in marketing. The integration of disciplines, technologies and channels of communication as well as online and offline distribution has become, by the technological advances of recent years, a must…. Read More...

Are you ready for marketing automation in B2B?

Published by : , on March 7th, 2013.
Martine, is your company ready for marketing automation? Did you know that it’s coming back in style? If your company is located in Quebec, then it probably isn’t ready! To get marketing automation, you’ll need a CRM and, if I believe our latest study, there aren’t many B2B companies that have one. “But…. Read More...