Lynda St-Arneault's Blog Posts

B2B programmatic advertising: how to combine creativity, AI, and augmented personas B2B focus group: when AI joins the table (and doesn’t even drink coffee) Synthetic populations: when AI redefines B2B marketing research B2B marketing strategy and branding: align, express, advance Performance and B2B SEO: why a good brand image is no longer enough How voice search is transforming B2B marketing Marketing automation on LinkedIn: the impact on your brand Optimize your B2B marketing strategy in Quebec and abroad with content marketing! SaaS commercialization strategy: gain efficiency to break into new markets From strategic positioning to B2B brand signature Market analysis: the key to a successful B2B product launch abroad We’re no longer interested in your “ super ” B2B product! Better brand building in B2B for sustainable growth A rude awakening for your B2B marketing content strategy Internet and AI: similarities 22 years apart! Marketing and sales alignment : see how AI can strengthen it to optimise your customer journey The subtle art of strategic planning in B2B marketing Multi-channel strategies: why diversification is essential? B2B branding: more important than ever! ChatGPT for content marketing: powerful, but not quite there! 12 differences between B2B and B2C marketing B2B digital and strategic marketing audit is essential! Successfully launching a product in a B2B context How do you strategically position yourself in a market already occupied by “Goliaths”? 8 Practical Tips for Successful B2B Email Marketing Successful digital marketing transformation! What do we start with? Don’t forget the importance of B2B brand strategy Don’t Kill your B2B Marketing B2B Marketing in 2020: Here are 9 predictions from our specialists How do you increase B2B brand awareness so it pays off? New technology, new products. Which marketing strategy to adopt? Strategic Positioning in the Era of Digital Transformation Elka Suspension completes a successful digital transformation with Exo B2B THE IMPORTANCE OF PERSONAS IN B2B When in the face of change – grow or decay Exo B2B’s blog recognized in the United States Grasshopper or Ant marketing? Excelling in B2B marketing, like an Olympian Communities on the web: what good are they when they are in a rut? How to create effective content marketing, and why! Love/Hate B2B communication Increase the effectiveness of your B2B content marketing! Ready for a paradigm shift in B2B Marketing? What are the benefits of Integrated Marketing in B2B? What is Integrated Marketing in B2B and why should I use it? In B2B marketing, there are no trends, only challenges. Exo on holidays! Benchmark Sales and Marketing for ITC companies in Quebec: what will we learn? B2B Marketing : time for « less is more » The Exo B2B wishes you all a happy holiday season and a happy new year Generation of B2B sales leads, integration of channels and your website: how to see things clearly. What are you doing from July 19 to August 3? Excellent in R&D, Quebec B2B companies must also excel in product launch ExoLab launches its third marketing research: is the grass really greener for ITC companies? Today, Exo B2B celebrates its 12 years… and this is just the beginning! A structured approach take advantage of social media in B2B Exo B2B, an evolving marketing agency… How to use social networks in a B2B marketing strategy Social media: a structured perspective for B2B Are you good at social media in B2B? Why? Generating prospects in B2B to benefit sales Customer experience at the heart of marketing and sales in B2B The importance of synergy for relay teams in management and sports Bye bye, 2012! Generating prospects in B2B through social media Apple and Samsung: in it together thanks to B2B Invitation to a conference on the importance of sales-marketing integration in B2B SEO strategies in B2B and Google AdWords Google Analytics in B2B: the first step in becoming an adventurous manager Summer (or back-to-school!) “e-marketing” reading suggestions 5 strategies to adopt for your corporate Twitter account B2B Loyalty Program Development of digital tablets: the impact on B2B marketing B2B companies in Quebec far behind their American rivals when it comes to social media integration Strategies for content marketing creation: more popular than SEO strategies Not your daddy’s sales and marketing The Importance of Content in Inbound B2B Marketing Inbound Marketing, a weapon for your B2B arsenal Using Social Media for B2B Market Research The symptoms of sick marketing To what extent should a Marketing Specialist be involvement with their client? B2B Marketing: Rethinking the Product and its Distribution Social Media in B2B Marketing Market Research in the Product Launch Process