Author: Collaboration

The 10 benefits of marketing outsourcing

Published by : , on April 25th, 2022.
Many companies now rely on external resources for their marketing, advertising and communication activities. Marketing outsourcing is booming and has many advantages! In fact, according to a study by the Harvard Business Review, more and more companies are using marketing firms for their marketing operations, and this trend will continue to grow in…. Read More...

Role and challenges of B2B branding

Published by : , on December 7th, 2021.
How is B2B branding different from sales and marketing, and why should B2B companies adopt a branding strategy based on specific objectives? The subject of B2B branding comes up more and more frequently and rightfully so, as it deserves thoughtful consideration. As a B2B marketing professional, you should carefully think through the planning…. Read More...

4 Basic SEO Tips To Get You Started With Your Website

Published by : , on November 16th, 2021.
Simple ways to improve your SEO today! Achieving a good ranking for your website on search engines (Google, Bing, Yahoo!...) is an easy way to generate traffic and convert new visitors into potential customers. However, SEO (Search Engine Optimization) is a very technical field, in which you can easily lose your bearings. Here…. Read More...

Automation: It’s Not Automatic

Published by : , on September 24th, 2019.
Your company does email campaigns. Then one day, your marketing coordinator tells you about this new platform or that revolutionary tool that makes it possible to automate your campaigns -- you will suddenly double your conversion rate, the number of clicks will explode, and you will retire in the next year! Yippee! Too…. Read More...

Set Your Employer Brand Apart – A Digital Campaign Example

Published by : , on April 25th, 2019.
Creating and strengthening an employer brand is an ongoing challenge for every business, especially in industries where employers fight for a limited source of qualified workforce. In such a situation, defending the company's interests turns into a strategic MarCom mission. So how do you achieve that? I'll share some insights from campaigns we…. Read More...

ExoBlog’s 10th anniversary – An interview with Lynda St-Arneault

Published by : , on March 26th, 2019.
ExoB2B's blog celebrates its 10th anniversary. During the past decade, the company has made it a sustainable platform to share knowledge and new innovations in the world of inter-company marketing. But beyond its informational aspect, ExoB2B's blog has also proven to be a powerful marketing tool and an effective lead generator. Lynda St-Arneault,…. Read More...

AI to predict the results of your marketing efforts

Published by : , on November 29th, 2018.
In a world where marketing departments must constantly justify their existence and measure their results, being able to predict the success of a campaign seems to be fictional. And yet, predictive analysis aided by artificial intelligence (AI) is a growing trend in marketing. In a longer B2B cycle that requires numerous interventions and…. Read More...