Collaborator

The 10 benefits of marketing outsourcing

Many companies now rely on external resources for their marketing, advertising and communication activities. Marketing outsourcing is booming and has many advantages! In fact, according to a study by the Harvard Business Review, more and more companies are using marketing firms for their marketing operations,…. Read More

Published by : Collaboration, on April 25th, 2022.

Categories : Business Development, Marketing Communication Strategies, Marketing communications campaigns, Sales, Marketing and B2B Business

4 points to make a great Focus Group

The focus group is often used in marketing research, in a B2B or B2C context. This exercise is part of a process of qualitative research, for which the success depends on good preparation and rigorous procedures. Here are some points to remember about focus groups.…. Read More

Published by : Collaboration, on December 16th, 2021.

Categories : Market Research, Marketing Research

Role and challenges of B2B branding

How is B2B branding different from sales and marketing, and why should B2B companies adopt a branding strategy based on specific objectives? The subject of B2B branding comes up more and more frequently and rightfully so, as it deserves thoughtful consideration. As a B2B marketing…. Read More

Published by : Collaboration, on December 7th, 2021.

Categories : Branding B2B, Marketing Strategy, Marque et image, Positionnement stratégique

4 Basic SEO Tips To Get You Started With Your Website

Simple ways to improve your SEO today! Achieving a good ranking for your website on search engines (Google, Bing, Yahoo!...) is an easy way to generate traffic and convert new visitors into potential customers. However, SEO (Search Engine Optimization) is a very technical field, in…. Read More

Published by : Collaboration, on November 16th, 2021.

Categories : Marketing Communication Strategies, Référencement – SEO, SEO, Social Networks

Recherche marketing : la recherche quantitative vs qualitative en 4 questions

Marketing research : quantitative vs qualitative in 4 questions

Qualitative research is designed to go around a topic and to represent what population to study. When I mention this, our customers tend to believe that qualitative research is not for them. However, it is often very useful and should be considered for research mandates.…. Read More

Published by : Collaboration, on November 28th, 2020.

Categories : Market Research, Marketing Research

Automation: It’s Not Automatic

Your company does email campaigns. Then one day, your marketing coordinator tells you about this new platform or that revolutionary tool that makes it possible to automate your campaigns -- you will suddenly double your conversion rate, the number of clicks will explode, and you…. Read More

Published by : Collaboration, on September 24th, 2019.

Categories : Automation, Email marketing, Technology Sales and Marketing

Set Your Employer Brand Apart – A Digital Campaign Example

Creating and strengthening an employer brand is an ongoing challenge for every business, especially in industries where employers fight for a limited source of qualified workforce. In such a situation, defending the company's interests turns into a strategic MarCom mission. So how do you achieve…. Read More

Published by : Collaboration, on April 25th, 2019.

Categories : Strategic Development, Uncategorized

ExoBlog’s 10th anniversary – An interview with Lynda St-Arneault

ExoB2B's blog celebrates its 10th anniversary. During the past decade, the company has made it a sustainable platform to share knowledge and new innovations in the world of inter-company marketing. But beyond its informational aspect, ExoB2B's blog has also proven to be a powerful marketing…. Read More

Published by : Collaboration, on March 26th, 2019.

Categories : Blogging, Content Marketing

CMS and personalized websites; the best of both worlds

Web sites have always been customized Since the beginning of the Web in the 90’s, sites have been created with whatever popular theme of the moment, but especially, to the appeal of the customer. Everyone wants to stand out from the competition and the best…. Read More

Published by : Collaboration, on March 6th, 2019.

Categories : Uncategorized

Artificial intelligence and Predictive Analysis

AI to predict the results of your marketing efforts

In a world where marketing departments must constantly justify their existence and measure their results, being able to predict the success of a campaign seems to be fictional. And yet, predictive analysis aided by artificial intelligence (AI) is a growing trend in marketing. In a…. Read More

Published by : Collaboration, on November 29th, 2018.

Categories : Uncategorized

B2B Marketing
Strategy

Customer-Focused
Marketing

Content
marketing

Corporate
communication

Achievements

Publications

Training

Webinars & Videos

B2B Marketing
Strategy

Customer-Focused
Marketing

Content
marketing

Corporate
communication

Achievements

Publications

Training

Webinars & Videos

Author: Collaboration

The 10 benefits of marketing outsourcing

4 points to make a great Focus Group

Role and challenges of B2B branding

Marketing research : quantitative vs qualitative in 4 questions

Automation: It’s Not Automatic

Set Your Employer Brand Apart – A Digital Campaign Example

ExoBlog’s 10th anniversary – An interview with Lynda St-Arneault

CMS and personalized websites; the best of both worlds

AI to predict the results of your marketing efforts

B2B MarketingStrategy

Customer-FocusedMarketing

Contentmarketing

Corporatecommunication

Achievements

Publications

Training

Webinars & Videos

B2B Marketing
Strategy

Customer-Focused
Marketing

Content
marketing

Corporate
communication