Author: Collaboration

4 ways to better social media traction in your B2B marketing

Published by : , on September 10th, 2015.
If you are a business selling to other businesses (B2B), there is a good chance you are using social media to increase your customer engagement and help with lead generation. Here are 4 good ways to help increase the quantity and quality of your leads using content, segmentation and common sense. 1. Blog…. Read More...

Mobile marketing and B2B

Published by : , on August 28th, 2015.
The last few years has shown an unprecedented growth of smart phones and tablets. According to Coda Research Consultancy, in 2015, the number of mobile users could reach 158 million in the United States. Another study, from the Centre for Retail Research in Nottingham, conducted in January 2015, predicts that the share of…. Read More...

Improve your chances of being “Googled” by your prospects!

Published by : , on August 21st, 2015.
How can you tell if you’ve been "Googled"? How can you validate that you are using the right vocabulary to be found? You should ask yourself these questions because it’s proven that prospects will have completed 80% of their purchasing process by the time they contact you. A frustrating situation Your analytics dashboard…. Read More...

Distinguishing strategy from tactics in marketing and B2B sales

Published by : , on August 18th, 2015.
Find the error in this statement: "Our strategy for next year will be to do more trade shows." Strategy or tactic? In simpler terms : Tactic : do things correctly (actions) Strategy : do the right thing (intentions) All that is tangible, visible and concrete are tactics. This is why it’s easy to fall into the…. Read More...

Go ahead, convert!

Published by : , on August 14th, 2015.
Beyond the reason of simply having a website, it's important to have goals in relation to this and to really think about what we want our visitors to resolve there. Why do you have a website? Because in this day and age, it’s essential for several reasons: to ensure that your customers and…. Read More...

B2B development challenges for subcontractors, suppliers and outsourcing companies

Published by : , on August 6th, 2015.
Most Quebec subcontracting companies used to live off organic growth whatever the economic conditions. Now facing international and external competition, going through human resources renewal and experiencing the general trend in reducing the supply chain length, how will subcontracting companies adapt their business development and marketing to insure their survival and growth? About…. Read More...

How to have great content for your homepage

Published by : , on July 7th, 2015.
The home page of your site is more than a showcase and more than an ad. It’s the face of your business. It is all about the first impression. It must express confidence and determination but remain friendly with a human touch. The content of the home page is crucial. 1st Mission: make…. Read More...

Set sail thanks to B2B strategic marketing planning

Published by : , on July 2nd, 2015.
Manufacturing SMEs that "perform significantly better" are those focused on strategic planning within the last 3 years. This is one of the findings of the 6th Québec Industrial Barometer from Sous-Traitance Industrielle Québec (STIQ) who annually surveys more than 400 SMEs to produce a portrait of the sector. By the way, half of…. Read More...

How to choose the right CRM to integrate sales and marketing in B2B

Published by : , on June 4th, 2015.
The CRM (Customer Relationship Management) is an essential tool for customer relationships, it raises many questions among businesses. The first questions that companies ask themselves are about how to choose the right CRM software solution to use. Although the choice of technology is not the only guarantee of the success of this type…. Read More...