If you are a business selling to other businesses (B2B), there is a good chance you are using social media to increase your customer engagement and help with lead generation. Here are 4 good ways to help increase the quantity and quality of your leads…. Read More
Author: Collaboration
The last few years has shown an unprecedented growth of smart phones and tablets. According to Coda Research Consultancy, in 2015, the number of mobile users could reach 158 million in the United States. Another study, from the Centre for Retail Research in Nottingham, conducted…. Read More
How can you tell if you’ve been "Googled"? How can you validate that you are using the right vocabulary to be found? You should ask yourself these questions because it’s proven that prospects will have completed 80% of their purchasing process by the time they…. Read More
Find the error in this statement: "Our strategy for next year will be to do more trade shows." Strategy or tactic? In simpler terms : Tactic : do things correctly (actions) Strategy : do the right thing (intentions) All that is tangible, visible and concrete are tactics. This…. Read More
Beyond the reason of simply having a website, it's important to have goals in relation to this and to really think about what we want our visitors to resolve there. Why do you have a website? Because in this day and age, it’s essential for…. Read More
Most Quebec subcontracting companies used to live off organic growth whatever the economic conditions. Now facing international and external competition, going through human resources renewal and experiencing the general trend in reducing the supply chain length, how will subcontracting companies adapt their business development and…. Read More
The home page of your site is more than a showcase and more than an ad. It’s the face of your business. It is all about the first impression. It must express confidence and determination but remain friendly with a human touch. The content of…. Read More
Manufacturing SMEs that "perform significantly better" are those focused on strategic planning within the last 3 years. This is one of the findings of the 6th Québec Industrial Barometer from Sous-Traitance Industrielle Québec (STIQ) who annually surveys more than 400 SMEs to produce a portrait…. Read More
In the latest study on ITC companies in Quebec, we have reported several findings on sales and marketing teams, as well as their level of integration. One of the indicators of integration is the level of use of a CRM by the two respective teams.…. Read More
The CRM (Customer Relationship Management) is an essential tool for customer relationships, it raises many questions among businesses. The first questions that companies ask themselves are about how to choose the right CRM software solution to use. Although the choice of technology is not the…. Read More
