B2B Marketing Archives

Synthetic populations: when AI redefines B2B marketing research

What if your customers could speak… even before they existed? What was once the stuff of science fiction is now one of the most innovative marketing tools available. Thanks to synthetic populations, it is now possible to simulate conversations, test messages, and gather feedback even…. Read More

Published by : Lynda St-Arneault, on June 9th, 2025.

An unverified B2B statistic is a myth disguised as truth

The illusion of instantaneous credibility Do you really validate every B2B statistic you share, which increasingly comes from generative artificial intelligence? It's tempting, we know. In a matter of seconds, a text is written, structured and supported by figures that give a rigorous look to…. Read More

Published by : Claude Malaison, on May 26th, 2025.

Categories : Artificial Intelligence, B2B Marketing, Blogging, Content Marketing

B2B product launch: 10 tips to make the most of your chances

Let me be direct: a B2B product launch is never just a marketing issue. It's a strategic maneuver, sometimes even a turning point for your company. I've accompanied enough customers and experienced a few launches myself to know that a good product isn't enough. You…. Read More

Published by : Alain Thériault, on May 13th, 2025.

Categories : B2B Marketing, Lancement de produit, Marketing B2B, Product Launch

6 seconds to convince: ready for attention marketing?

Every day, your customers and business contacts are bombarded with emails, LinkedIn requests, advertising messages, white papers, technical content… The list is endless. And in this avalanche, there is one constant: attention marketing is becoming a central issue in your content strategy. On LinkedIn, the…. Read More

Published by : Claude Malaison, on April 29th, 2025.

Categories : B2B Marketing, Content Marketing

B2B marketing strategy and branding: align, express, advance

In today's competitive landscape, maximising your presence in niche markets is essential. But to achieve this, it all starts with a thorough understanding of your audiences and a well-targeted B2B marketing strategy. Defining a solid strategic positioning can transform the way a company perceives -…. Read More

Published by : Lynda St-Arneault, on April 22nd, 2025.

Categories : B2B Marketing, Marketing Strategy

B2B Campaigns with Google Ads: why patience pays off

You launched one of those B2B Google Ads campaigns for your company, and after three months, still no satisfying results? You're thinking of shutting it down? Hold on a second. This blog post is here to remind you of a truth too often overlooked: in…. Read More

Published by : Vincent Cloutier-Naud, on April 16th, 2025.

Categories : B2B Ads Campaigns, B2B Marketing

French, Technology, and Marketing: A Triangle Worth Reconciling

With the rise of automation platforms, AI-assisted content, and intelligent CRMs, Quebec-based companies are navigating tools originally designed — and often still optimized — for English users. While many now offer robust French support, the challenge remains. Add to that the new obligations under Bill…. Read More

Published by : Claude Malaison, on March 19th, 2025.

Categories : B2B Marketing, Content Marketing

GEO: Generative Engine Optimization, the new frontier of SEO

With the rise of artificial intelligence, search engine optimisation is no longer limited to traditional search engines such as Google and Bing. Now, generative engines such as ChatGPT, Claude, SGE, Gemini and Perplexity are shaping the way information is found and consumed. GEO (Generative Engine…. Read More

Published by : Claude Malaison, on March 12th, 2025.

Categories : Artificial Intelligence, B2B Marketing, Intelligence artificielle, Marketing B2B, Référencement – SEO, SEO

Intent data: how to predict B2B purchases and generate leads?

In the B2B world, where sales cycles are long and decisions complex, capturing buying signals before competitors do is a real strategic advantage. Today, companies that make intelligent use of intent data can transform these signals into concrete opportunities and optimise their customer acquisition. Why…. Read More

Published by : Alain Thériault, on March 4th, 2025.

Categories : B2B Marketing, Data marketing, Martech

Performance and B2B SEO: why a good brand image is no longer enough

Quebec companies, whether in manufacturing, technology or services, are investing heavily in their image. New logos, polished graphic identities, redesigned websites... all in the hope of strengthening their market position and attracting more customers. And rightly so. A good brand image inspires confidence, credibility and…. Read More

Published by : Lynda St-Arneault, on February 14th, 2025.

Categories : B2B Marketing, Branding, Marketing B2B, Marque et image, Positionnement stratégique, Référencement – SEO, SEO

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Category: B2B Marketing

Synthetic populations: when AI redefines B2B marketing research

An unverified B2B statistic is a myth disguised as truth

B2B product launch: 10 tips to make the most of your chances

6 seconds to convince: ready for attention marketing?

B2B marketing strategy and branding: align, express, advance

B2B Campaigns with Google Ads: why patience pays off

French, Technology, and Marketing: A Triangle Worth Reconciling

GEO: Generative Engine Optimization, the new frontier of SEO

Intent data: how to predict B2B purchases and generate leads?

Performance and B2B SEO: why a good brand image is no longer enough

B2B MarketingStrategy

Customer-FocusedMarketing

Contentmarketing

Corporatecommunication

Achievements

Publications

Training

Webinars & Videos

B2B Marketing
Strategy

Customer-Focused
Marketing

Content
marketing

Corporate
communication