Category: B2B Marketing

brand image

Performance and B2B SEO: why a good brand image is no longer enough

Quebec companies, whether in manufacturing, technology or services, are investing heavily in their image. New logos, polished graphic identities, redesigned websites... all in the hope of strengthening their market position and attracting more customers. And rightly so. A good brand image inspires confidence, credibility and…. Read More
Published by : , on February 14th, 2025.
Categories : B2B Marketing, Branding, Positionnement stratégique, SEO
intent signals

B2B strategic marketing: what if intent signals transformed the way you approach your customers?

Imagine being able to understand your potential customers before they even know they need you. That's exactly what intent signal analysis promises. Those subtle clues that reveal their needs, thoughts and buying intentions long before they fill in a form or pick up the phone.…. Read More
Published by : , on December 9th, 2024.
Categories : B2B Marketing, Expérience client, Intent Marketing, Marketing B2B, Marketing de contenu
podcasts

What is the real value of podcasts in B2B marketing strategy?

Podcasts in B2B marketing are an innovative tactical tool. I find it particularly interesting for building trusting relationships. But also to establish your company's authority and engage a professional audience in an authentic and lasting way. According to a 2023 study, 26% of podcast listeners…. Read More
Published by : , on December 2nd, 2024.
Categories : B2B Marketing, Content Marketing, Leadership éclairé, Marketing d’influence, Marketing de contenu, Marketing Strategy, Stratégies-marketing, Thought Leadership
Social selling

Social selling and B2B branding: 6 concrete actions to connect with authenticity!

In the current economic climate, where companies are making massive layoffs and the second Trump era is upon us, Quebec companies are navigating through economic uncertainty, no longer knowing where to put their efforts and what kind of efforts to deploy. This is where social…. Read More
Published by : , on November 25th, 2024.
Categories : B2B Marketing, Branding, Branding B2B, LinkedIn, Social Selling, Vente sociale
B2B marketing strategy

Optimize your B2B marketing strategy in Quebec and abroad with content marketing!

Content marketing is an essential part of any B2B marketing strategy in Quebec and beyond. With the right content, you establish your company's credibility. You position yourself as an expert in your sector. And, above all, you develop a distinctive B2B branding that reflects who…. Read More
Published by : , on November 14th, 2024.
Categories : B2B Marketing, Marketing B2B, Marketing de contenu, Marketing Strategy, Positionnement stratégique, Storytelling

SaaS commercialization strategy: gain efficiency to break into new markets

The software-as-a-service (SaaS) market is booming, with the advent of AI and the emergence of new trends. In this context, developing an effective SaaS commercialization strategy is essential for any company looking to stand out and conquer new markets. In this post, I want to…. Read More
Published by : , on November 4th, 2024.
Categories : B2B Marketing, Marketing B2B, Marketing Strategy, Positionnement stratégique, Strategic Development, Stratégies-marketing