Category: B2B Marketing

B2B content marketing: how will it be used in 2025?

Published by : , on October 21st, 2024.
Every year for many years now, we've published the results of the Content Marketing Institute's study on B2B content marketing. The study is entitled: “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025”. It probes the hearts and guts of professionals across the globe, with a slight biased towards our neighbors to…. Read More...

Business strategy and marketing strategy: an inseparable duo for success

Published by : , on October 14th, 2024.
There are many links to be made between marketing strategy and business strategy. Today, I'd like to talk about a very specific situation. The launch of an important product that extends the company's range of products and services. When we talk about the success of a product in the marketplace, it's easy to…. Read More...

Your B2B prospects: a goldmine of loyalty!

Published by : , on October 7th, 2024.
Have you ever wondered why some companies seem to have a knack for turning their B2B prospects into long-term partners, while others struggle to maintain the dialogue? The answer is not magic, but a thoughtful, personalized approach to customer care. In a market where every interaction counts, let's explore strategies that don't just…. Read More...

Market analysis: the key to a successful B2B product launch abroad

Published by : , on September 17th, 2024.
Market analysis is a crucial lever for B2B marketing, especially when launching a product internationally. It enables marketing teams to draw on solid data to make strategic decisions. Whether it's targeting the right market segments, adapting messages or defining a positioning strategy. However, once a market analysis has been completed, its potential is…. Read More...

Meet 3 key users of B2B content marketing

Published by : , on September 16th, 2024.
In B2B content marketing, understanding our different users is essential to creating content that is effective and converts. Let's take the example of a growing company looking for a new customer relationship management (CRM) system. Three decision-makers embodying distinct users will interact with content in this fictitious case study. There are many types…. Read More...

B2B content marketing: how to become a story architect

Published by : , on September 2nd, 2024.
Today, let's embark on the second part of Marie-Ève's journey across Quebec. If you haven't read the first part, it's HERE. She discovers the last three archetypes and their transformative power in the world of B2B content marketing. In the same breath we'll get to know three other fictitious Quebec companies as short…. Read More...

Provocation in B2B marketing: would you dare to turn it into an asset?

Published by : , on August 19th, 2024.
In the world of B2B marketing, it's easy to be guided by tried and tested strategies that seem safe and risk-free. But sometimes, to really grab attention, you need to think outside the box. What if provocation, in the right dosage, was one of the keys to creating deeper, more authentic connections? So…. Read More...

B2B branding: take a leading position in your markets!

Published by : , on July 3rd, 2024.
In the complex world of B2B business, the power of a strong brand is often underestimated. Yet B2B branding plays a crucial role in companies' long-term success. This post explores the importance of branding in the B2B sector. But also its essential components and strategies for developing a brand that stands out in…. Read More...

B2B content marketing: boost it with the power of technology!

Published by : , on June 26th, 2024.
In today's digital age, content marketing has become an essential strategy for companies seeking to attract, engage and retain their audience. But with digital channels saturated and customer expectations constantly evolving, it's essential to constantly innovate in order to stand out from the crowd. This is where marketing technology or "martech" comes in,…. Read More...