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Category: B2B Marketing

Social selling

Social selling and B2B branding: 6 concrete actions to connect with authenticity!

In the current economic climate, where companies are making massive layoffs and the second Trump era is upon us, Quebec companies are navigating through economic uncertainty, no longer knowing where to put their efforts and what kind of efforts to deploy. This is where social…. Read More
Published by : , on November 25th, 2024.
Categories : B2B Marketing, Branding, Branding B2B, LinkedIn, Social Selling, Vente sociale
B2B marketing strategy

Optimize your B2B marketing strategy in Quebec and abroad with content marketing!

Content marketing is an essential part of any B2B marketing strategy in Quebec and beyond. With the right content, you establish your company's credibility. You position yourself as an expert in your sector. And, above all, you develop a distinctive B2B branding that reflects who…. Read More
Published by : , on November 14th, 2024.
Categories : B2B Marketing, Marketing B2B, Marketing de contenu, Marketing Strategy, Positionnement stratégique, Storytelling

SaaS commercialization strategy: gain efficiency to break into new markets

The software-as-a-service (SaaS) market is booming, with the advent of AI and the emergence of new trends. In this context, developing an effective SaaS commercialization strategy is essential for any company looking to stand out and conquer new markets. In this post, I want to…. Read More
Published by : , on November 4th, 2024.
Categories : B2B Marketing, Marketing B2B, Marketing Strategy, Positionnement stratégique, Strategic Development, Stratégies-marketing

Market analysis: the key to a successful B2B product launch abroad

Market analysis is a crucial lever for B2B marketing, especially when launching a product internationally. It enables marketing teams to draw on solid data to make strategic decisions. Whether it's targeting the right market segments, adapting messages or defining a positioning strategy. However, once a…. Read More
Published by : , on September 17th, 2024.
Categories : B2B Marketing, Business Development, Product Launch, Strategic Development, Strategic Positioning

Meet 3 key users of B2B content marketing

In B2B content marketing, understanding our different users is essential to creating content that is effective and converts. Let's take the example of a growing company looking for a new customer relationship management (CRM) system. Three decision-makers embodying distinct users will interact with content in…. Read More
Published by : , on September 16th, 2024.
Categories : B2B Marketing, Content Marketing, Marketing B2B, Marketing de contenu
Architect

B2B content marketing: how to become a story architect

Today, let's embark on the second part of Marie-Ève's journey across Quebec. If you haven't read the first part, it's HERE. She discovers the last three archetypes and their transformative power in the world of B2B content marketing. In the same breath we'll get to…. Read More
Published by : , on September 2nd, 2024.
Categories : B2B Marketing, Content Marketing, Humanisation marketing, Marketing B2B, Marketing de contenu, Storytelling, Storytelling
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