Category: B2B Marketing

Market analysis: the key to a successful B2B product launch abroad

Market analysis is a crucial lever for B2B marketing, especially when launching a product internationally. It enables marketing teams to draw on solid data to make strategic decisions. Whether it's targeting the right market segments, adapting messages or defining a positioning strategy. However, once a…. Read More
Published by : , on September 17th, 2024.
Categories : B2B Marketing, Business Development, Product Launch, Strategic Development, Strategic Positioning

Meet 3 key users of B2B content marketing

In B2B content marketing, understanding our different users is essential to creating content that is effective and converts. Let's take the example of a growing company looking for a new customer relationship management (CRM) system. Three decision-makers embodying distinct users will interact with content in…. Read More
Published by : , on September 16th, 2024.
Categories : B2B Marketing, Content Marketing, Marketing B2B, Marketing de contenu
Architect

B2B content marketing: how to become a story architect

Today, let's embark on the second part of Marie-Ève's journey across Quebec. If you haven't read the first part, it's HERE. She discovers the last three archetypes and their transformative power in the world of B2B content marketing. In the same breath we'll get to…. Read More
Published by : , on September 2nd, 2024.
Categories : B2B Marketing, Content Marketing, Humanisation marketing, Marketing B2B, Marketing de contenu, Storytelling, Storytelling

B2B branding: take a leading position in your markets!

In the complex world of B2B business, the power of a strong brand is often underestimated. Yet B2B branding plays a crucial role in companies' long-term success. This post explores the importance of branding in the B2B sector. But also its essential components and strategies…. Read More
Published by : , on July 3rd, 2024.
Categories : Artificial Intelligence, B2B Marketing, Branding B2B, Marketing automation, Marketing B2B, Marque en B2B, Marque et image
Online advertising

Online advertising: five statements that make me roll my eyes!

These are all legitimate claims; for us, it's our bread and butter. But for some custo mers, online advertising is more abstract. Nevertheless, some of the questions about online advertising make me roll my eyes (sorry, I'm not judging you!). Read on, you might find…. Read More
Published by : , on June 11th, 2024.
Categories : B2B Marketing, Digital marketing, Marketing numérique et stratégique, Référencement – SEO, Uncategorized
digital marketing

Digital marketing in B2B: an absolute must

B2B marketing is undergoing a major transformation in an increasingly digital world. Companies are no longer content to follow traditional methods to reach their business customers. They are now adopting sophisticated B2B digital marketing strategies. And they're doing so to stay competitive and meet the…. Read More
Published by : , on May 23rd, 2024.
Categories : Artificial Intelligence, B2B Marketing, Content Marketing, Marketing automation, Martech, Martech, SEO, Social Networks