Category: B2B Marketing

B2B personas: understanding them and mastering the buyer’s journey

Did you know that 72% of marketing professionals use B2B personas to guide their marketing content? This statistic highlights the growing importance of understanding exactly who the decision-makers are in the B2B world. In this world where every purchasing decision can involve multiple stakeholders and…. Read More
Published by : , on February 7th, 2024.
Categories : B2B Marketing, Content Marketing, Personas, Sales, Marketing and B2B Business
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B2B content marketing: a look at usage and… AI!

I recently published on LinkedIn, part of the results of CMI's annual content marketing study, "B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024". This publication focused on LinkedIn's dominance as the social network of choice for the vast majority of those who publish…. Read More
Published by : , on January 23rd, 2024.
Categories : Artificial Intelligence, B2B Marketing, Blogging, Content Marketing, Marketing Research, Social Networks