Category: Marketing Communication Strategies

B2B content marketing sans budget or bandwidth – hmm!

Published by : , on September 19th, 2017.
You’ve heard a lot about B2B content marketing. You've read that it has to be researched, strategized, developed, optimized and promoted.  Oh, and why not do an overhaul of company culture while you're at it, turning internal experts into regular content contributors. But if you look up from your computer for a moment,…. Read More...

Your emails aren’t spam

Published by : , on July 20th, 2017.
As you know, email campaigns are essential to your B2B marketing strategy. As we often repeat here at Exo,  Emails are fundamentally important for B2B lead generation, and getting the word out about your company, its products, services, your offers , and so on. To take full advantage of this wonderful tool, it’s…. Read More...

Everything you need to know about Facebook Pixel

Published by : , on May 29th, 2017.
Do you have a website and want to advertise via Facebook?  Besides grooming the content of your ad beforehand, is also essential is to get complete statistics on how visitors interact on your website through your advertising. In this article, we’ll detail how Pixel, developed by Facebook, will serve as both a conversion…. Read More...

Monitoring, automating, analyzing: Top tools for social networks!

Published by : , on May 25th, 2017.
Digital marketing is constantly evolving and social networks and digital levers are multiplying, so it’s more important than ever to consolidate your strategy and equip yourself with the marketing tools that will best suit your needs. Whether it’s for monitoring your social networks, curating content, or analyzing, there are a multitude of tools…. Read More...

6 tips for a successful Facebook ad

Published by : , on May 16th, 2017.
Facebook has become an indispensable platform for generating traffic, leads, and sales through paid advertising, just like the very famous, Google Adwords. In addition to the great configuration of your campaign, it’s the content of your Facebook ad that will make all the difference in the eyes of the web surfer and, that…. Read More...

Snapchat in B2B marketing: is it possible?

Published by : , on May 9th, 2017.
Snapchat was born in September 2011, in California. It was started by two Stanford University students. This free app, available for IOS and Android, is a sharing and ephemeral photos and videos platform. The company is currently valuated at $24 billion. As B2B marketing professionals and social media specialists, we obviously had to…. Read More...

What type of landing page should be used to generate leads?

Published by : , on April 11th, 2017.
In our previous post, you discovered what a landing page was, what its objectives were and how to integrate it into your B2B marketing strategy. In this second of a three-part series, you’ll learn about several types of landing pages. You'll also learn how to choose the one that will correspond to your…. Read More...

Landing page and lead generation in B2B marketing: best practices

Published by : , on April 4th, 2017.
Do you remember the first landing page you ever created? Do you remember mulling endlessly over the form and substance, the function and the objectives? A lot of us have been in that boat. That’s why over the next few weeks we’ll provide you with a series of posts on landing pages: First part:…. Read More...

Video: Data and Artificial Intelligence in B2B marketing: leverage them to boost growth!

Published by : , on March 14th, 2017.
A series of videos on two must-follow trends in B2B Marketing: Data and Artificial Intelligence Alex Sereno, Marketing and Communications Director at Café Barista (microtorrefactors since 2004) has been exploiting data for a long time. Discover with Alain Thériault, Partner at Exo B2B how he leverages it to propel his business’ growth and…. Read More...