Category: Marketing Communication Strategies

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Everything you need to know about Facebook Pixel

Do you have a website and want to advertise via Facebook?  Besides grooming the content of your ad beforehand, is also essential is to get complete statistics on how visitors interact on your website through your advertising. In this article, we’ll detail how Pixel, developed…. Read More
Published by : , on May 29th, 2017.
Categories : Marketing Communication Strategies, Marketing communications campaigns, Réseaux sociaux, Stratégies-marketing
social network tools

Monitoring, automating, analyzing: Top tools for social networks!

Digital marketing is constantly evolving and social networks and digital levers are multiplying, so it’s more important than ever to consolidate your strategy and equip yourself with the marketing tools that will best suit your needs. Whether it’s for monitoring your social networks, curating content,…. Read More
Published by : , on May 25th, 2017.
Categories : Content Marketing, Marketing Communication Strategies, Réseaux sociaux, Social Networks, Stratégies-marketing
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6 tips for a successful Facebook ad

Facebook has become an indispensable platform for generating traffic, leads, and sales through paid advertising, just like the very famous, Google Adwords. In addition to the great configuration of your campaign, it’s the content of your Facebook ad that will make all the difference in…. Read More
Published by : , on May 16th, 2017.
Categories : Marketing Communication Strategies, Marketing communications campaigns, Réseaux sociaux, Social Networks, Stratégies-marketing
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Snapchat in B2B marketing: is it possible?

Snapchat was born in September 2011, in California. It was started by two Stanford University students. This free app, available for IOS and Android, is a sharing and ephemeral photos and videos platform. The company is currently valuated at $24 billion. As B2B marketing professionals…. Read More
Published by : , on May 9th, 2017.
Categories : Marketing Communication Strategies, Marketing communications campaigns, Réseaux sociaux, Social Networks, Stratégies-marketing
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What type of landing page should be used to generate leads?

In our previous post, you discovered what a landing page was, what its objectives were and how to integrate it into your B2B marketing strategy. In this second of a three-part series, you’ll learn about several types of landing pages. You'll also learn how to…. Read More
Published by : , on April 11th, 2017.
Categories : Content Marketing, Marketing Communication Strategies, Sales, Marketing and B2B Business, Technology Sales and Marketing
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Landing page and lead generation in B2B marketing: best practices

Do you remember the first landing page you ever created? Do you remember mulling endlessly over the form and substance, the function and the objectives? A lot of us have been in that boat. That’s why over the next few weeks we’ll provide you with a…. Read More
Published by : , on April 4th, 2017.
Categories : Content Marketing, Marketing Communication Strategies, Sales, Marketing and B2B Business, Technology Sales and Marketing
data-IA-marketing-B2B

Video: Data and Artificial Intelligence in B2B marketing: leverage them to boost growth!

A series of videos on two must-follow trends in B2B Marketing: Data and Artificial Intelligence Alex Sereno, Marketing and Communications Director at Café Barista (microtorrefactors since 2004) has been exploiting data for a long time. Discover with Alain Thériault, Partner at Exo B2B how he…. Read More
Published by : , on March 14th, 2017.
Categories : Marketing Communication Strategies