Category: Social Networks

Video: Using social media in B2B

Published by : , on September 8th, 2015.
Something new on the Exo website! "In the ExoLounge" will be a weekly video featuring content, interviews and answers to some of your questions. Each month will have a central theme to it. Septembre is B2B Social media. We kick it off with @ExoTheriault vlogging about Commitment in Social media. Happy viewing. You…. Read More...

3 tools to optimize the broadcast on social media and improve commitment in B2B

Published by : , on May 12th, 2015.
We often say on this blog that broadcasting is at the core of inbound marketing strategy. Your content is useful, primarily if it is shared and, sharing is done mainly by social media. They can amplify the impact of the content you worked so hard to create. Twitter, Facebook, LinkedIn, Pinterest, Instagram; sharing…. Read More...

Why you should apply your corporate branding to your social media sites in B2B

Published by : , on March 26th, 2015.
Your social media sites, Linkedin, Twitter and Facebook just to name a few, are mandatory extension of your online strategy, if you want to reach a maximum amount of people and generate qualified leads. An increasing amount of web surfers will actually discover your company or product for the first time via social…. Read More...

Facebook: dare to use paid reach!

Published by : , on March 11th, 2014.
Facebook is a great pool for “potential”. Customers, prospects and ambassadors of your product or your mark; they are numerous and they are not only theoretical. We know that to put any content on Facebook and to wait until it is read, shared and appreciated, can be long. Worse still, there are chances…. Read More...

Web Gurus and Twitter Ninjas; really?

Published by : , on December 5th, 2013.
In our professional lives, we all have a job title. Some are Project Managers, Strategists, Analysts or Sales people. Those titles define a function within the company, a role in the team. It’s nothing but utilitarian and it does not define the person, but their function. A knife cuts, a salesman sells. It’s…. Read More...