Category: Social Networks

Video: Using social media in B2B

Something new on the Exo website! "In the ExoLounge" will be a weekly video featuring content, interviews and answers to some of your questions. Each month will have a central theme to it. Septembre is B2B Social media. We kick it off with @ExoTheriault vlogging…. Read More

Published by : Alain Thériault, on September 8th, 2015.

Categories : Content Marketing, Marketing Communication Strategies, Marketing communications campaigns, Social Networks

3 tools to optimize the broadcast on social media and improve commitment in B2B

We often say on this blog that broadcasting is at the core of inbound marketing strategy. Your content is useful, primarily if it is shared and, sharing is done mainly by social media. They can amplify the impact of the content you worked so hard…. Read More

Published by : Collaboration, on May 12th, 2015.

Categories : Réseaux sociaux, Social Networks

Case Study: is inbound marketing made for you?

Everyone talks about inbound marketing and social networks. Do they work? What's the outcome? Even in B2B? How does it work? The list of questions could go on forever. The fact is that yes, inbound marketing is an interesting strategy, in B2B as well as…. Read More

Published by : Collaboration, on April 9th, 2015.

Categories : Content Marketing, Marketing de contenu, Réseaux sociaux, Social Networks

Why you should apply your corporate branding to your social media sites in B2B

Your social media sites, Linkedin, Twitter and Facebook just to name a few, are mandatory extension of your online strategy, if you want to reach a maximum amount of people and generate qualified leads. An increasing amount of web surfers will actually discover your company…. Read More

Published by : Jean Gougeon, on March 26th, 2015.

Categories : Réseaux sociaux, Social Networks, Uncategorized

Instagram for the B2B industry, or visual blogging

You’ll probably agree that displaying an image with a LinkedIn status has more impact than a simple text. You can also agree that writing blogs can take a lot of effort. How can you merge the two without straining yourself during the task? Here's a…. Read More

Published by : Collaboration, on March 5th, 2015.

Categories : Réseaux sociaux, Social Networks

7 types of social media projects for B2B

How many times a week are you asked if your business is active on social media? And are you personally on it? If so, why? Why not? It's similar to the early 2000’s, when it was imperative to have a website, without really having thought…. Read More

Published by : Collaboration, on October 30th, 2014.

Categories : Réseaux sociaux, Social Networks

What are you doing from July 19 to August 3?

Here we are! Next project: holidays! If you are like us, it's time to finish your mandates, make sure everything is organized on the logistic, administrative and technical side before closing the office for two weeks. Whether you have a planned trip or not, holidays…. Read More

Published by : Lynda St-Arneault, on July 15th, 2014.

Categories : Content Marketing, Marketing de contenu, Social Networks

Being viral, Marketing’s new favorite weapon

Social networks have changed the internet. Everyone knows what it is and everyone says you must be present and active, and also to share good content. This is rule number one. Rule number two is, "create a buzz" and "be viral." So what exactly is…. Read More

Published by : Collaboration, on April 3rd, 2014.

Categories : Réseaux sociaux, Social Networks

Facebook: dare to use paid reach!

Facebook is a great pool for “potential”. Customers, prospects and ambassadors of your product or your mark; they are numerous and they are not only theoretical. We know that to put any content on Facebook and to wait until it is read, shared and appreciated,…. Read More

Published by : Collaboration, on March 11th, 2014.

Categories : Réseaux sociaux, Social Networks

Web Gurus and Twitter Ninjas; really?

In our professional lives, we all have a job title. Some are Project Managers, Strategists, Analysts or Sales people. Those titles define a function within the company, a role in the team. It’s nothing but utilitarian and it does not define the person, but their…. Read More

Published by : Collaboration, on December 5th, 2013.

Categories : Réseaux sociaux, Social Networks

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marketing

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communication

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Training

Webinars & Videos

Category: Social Networks

B2B MarketingStrategy

Customer-FocusedMarketing

Contentmarketing

Corporatecommunication

Achievements

Publications

Training

Webinars & Videos

B2B Marketing
Strategy

Customer-Focused
Marketing

Content
marketing

Corporate
communication