Author: Alain Thériault

Diplômé d’un MBA en Marketing et Ressources Humaines de HEC Montréal, Alain Thériault a été le Directeur général du centre d’entrepreneurship HEC-Poly-UdeM puis du Pôle Universitaire de la Montérégie. Il a aussi été Business Coach à l’École d’Entrepreneurship de Beauce. Depuis plus de 8 ans, Alain accompagne des entrepreneurs dans la croissance de leur entreprise. Il participe à l’élaboration et à l’exécution de planifications stratégiques, et aide au développement de leadership. Si l’intervention d’Exo B2B a une portée stratégique pour vous, il sera un interlocuteur utile au dossier.

Use of social networks in B2B marketing (1) – Oh, LinkedIn, what a «chou-chou» !

As we know, the pandemic has increased the use of social networks and the Internet. A 43% increase over the last year certainly has an impact on business. The information overload generated by the use of social networks has reached a staggering level. To the…. Read More

Published by : Alain Thériault, on May 25th, 2021.

Categories : Business Development, Réseaux sociaux, Social Networks

The human side of sales-marketing alignment

For most companies, the pandemic has increased the "pressure" on sales and marketing. Their routines have been called into question. Both functions have been "forced" to work together more than ever. With the lack of face-to-face contact, the human aspect of alignment is even more…. Read More

Published by : Alain Thériault, on April 13th, 2021.

Categories : Sales-Marketing Alignment

How do you add “lives” to your content arsenal?

At the moment, we don't shake hands anymore, as we used to. The current pandemic has led many companies to increase the use of live content and conferences to: be discoveredincrease your notorietyeducate customers and prospects convey your competitive advantagesreplace conversations that the sales force is…. Read More

Published by : Alain Thériault, on August 20th, 2020.

Categories : Content Marketing, LIVE events and conferences, Sales, Marketing and B2B Business

E-commerce in B2B, the time to move is NOW!

B2B online commerce is evolving at a very fast pace... If we count in the number of transactions, it is less important than in B2C however, the value will far exceed that of B2C transactions with sales estimated at more than six trillion dollars. So,…. Read More

Published by : Alain Thériault, on November 11th, 2019.

Categories : Uncategorized

Production-Marketing-Sales: Alignment 4.0

The (often) missing link in Industry 4.0 Let's start by talking about marketing-sales alignment. Why is alignment so critical? On the one hand, the average buyer is now digital; connected to his community and with almost unlimited access to all the information necessary to have…. Read More

Published by : Alain Thériault, on April 5th, 2018.

Categories : Développement des affaires, Uncategorized, Technologie ventes et marketing

A Look Back on the AI Strategic Forum

On Monday January 15th, a strategic forum on AI was held in Montreal, organized by the CCMM. This was the place to be to get more information and to better understand the ecosystem set up around the advanced expertise of artificial intelligence (AI). ExoB2B has…. Read More

Published by : Alain Thériault, on January 30th, 2018.

Categories : Artificial Intelligence, Automation, Digital Transformation

Marketing Technology Landscape Martech 5000

B2B Martech: take your time, but hurry up!

AI, predicitive, sales enablement, DMP, Big data, digital transformation, machine learning, IoT… The Martech sector (marketing technology) offering amounts to an incredible alphabet soup. Interest in solutions that can handle large data sources is high for large corporations, in both the B2B and B2C sectors.…. Read More

Published by : Alain Thériault, on December 12th, 2017.

Categories : Strategic Development, Technologie ventes et marketing, Technology Sales and Marketing

B2B sales – alignment to the rescue!

Due to the complexity of the products, the size of the investment and the risks involved, salespeople used to have the upper hand in the B2B transaction. However, the rules of the game have changed considerably and will continue to do so. There are now…. Read More

Published by : Alain Thériault, on November 16th, 2017.

Categories : Actualités ventes, marketing et affaires B2B, Business Development, Sales, Marketing and B2B Business

4 actions to improve your B2B customer experience

4 actions to improve your B2B customer’s experience

Last week, I talked about how focusing more strongly on the B2B customer's experience increases your customer retention. Creating a new customer is so much more expensive than retaining an existing one and you don't want to lose one in the middle of their buyer's…. Read More

Published by : Alain Thériault, on November 2nd, 2017.

Categories : Business Development, Content Marketing, Marketing Communication Strategies

Improving the customer experience in B2B

There was a time when if you were in the right market at the right time with the right product, you would be successful. The overall customer experience was secondary to how well you satisfied the need. But increasing competition, commoditization and automation is forcing…. Read More

Published by : Alain Thériault, on October 26th, 2017.

Categories : Uncategorized

B2B Marketing
Strategy

Customer-Focused
Marketing

Content
marketing

Corporate
communication

Achievements

Publications

Training

Webinars & Videos

B2B Marketing
Strategy

Customer-Focused
Marketing

Content
marketing

Corporate
communication

Achievements

Publications

Training

Webinars & Videos

Author: Alain Thériault

The human side of sales-marketing alignment

How do you add “lives” to your content arsenal?

E-commerce in B2B, the time to move is NOW!

Production-Marketing-Sales: Alignment 4.0

A Look Back on the AI Strategic Forum

B2B Martech: take your time, but hurry up!

B2B sales – alignment to the rescue!

4 actions to improve your B2B customer’s experience

Improving the customer experience in B2B

B2B MarketingStrategy

Customer-FocusedMarketing

Contentmarketing

Corporatecommunication

Achievements

Publications

Training

Webinars & Videos

B2B Marketing
Strategy

Customer-Focused
Marketing

Content
marketing

Corporate
communication