Author: Alain Thériault

Diplômé d’un MBA en Marketing et Ressources Humaines de HEC Montréal, Alain Thériault a été le Directeur général du centre d’entrepreneurship HEC-Poly-UdeM puis du Pôle Universitaire de la Montérégie. Il a aussi été Business Coach à l’École d’Entrepreneurship de Beauce. Depuis plus de 8 ans, Alain accompagne des entrepreneurs dans la croissance de leur entreprise. Il participe à l’élaboration et à l’exécution de planifications stratégiques, et aide au développement de leadership. Si l’intervention d’Exo B2B a une portée stratégique pour vous, il sera un interlocuteur utile au dossier.

E-commerce in B2B, the time to move is NOW!

Published by : , on November 11th, 2019.
B2B online commerce is evolving at a very fast pace... If we count in the number of transactions, it is less important than in B2C however, the value will far exceed that of B2C transactions with sales estimated at more than six trillion dollars. So, if you're in a B2B business and you…. Read More...

B2B Martech: take your time, but hurry up!

Published by : , on December 12th, 2017.
AI, predicitive, sales enablement, DMP, Big data, digital transformation, machine learning, IoT… The Martech sector (marketing technology) offering amounts to an incredible alphabet soup. Interest in solutions that can handle large data sources is high for large corporations, in both the B2B and B2C sectors. But what about Quebec B2B small to medium-sized…. Read More...

B2B sales – alignment to the rescue!

Published by : , on November 16th, 2017.
Due to the complexity of the products, the size of the investment and the risks involved, salespeople used to have the upper hand in the B2B transaction. However, the rules of the game have changed considerably and will continue to do so. There are now so many ways for B2B customers to educate…. Read More...

4 actions to improve your B2B customer’s experience

Published by : , on November 2nd, 2017.
Last week, I talked about how focusing more strongly on the B2B customer's experience increases your customer retention. Creating a new customer is so much more expensive than retaining an existing one and you don't want to lose one in the middle of their buyer's journey! So, this week, I'll talk about 4…. Read More...

Improving the customer experience in B2B

Published by : , on October 26th, 2017.
There was a time when if you were in the right market at the right time with the right product, you would be successful. The overall customer experience was secondary to how well you satisfied the need. But increasing competition, commoditization and automation is forcing change. Yet, most B2B companies remain strongly product…. Read More...

Understanding the impact of data mining and artificial intelligence on data analysis

Published by : , on June 15th, 2017.
Alain Thériault speaks with Claude Théoret, CEO and founder of Nexalogy. Nexalogy is a tool for extracting and analyzing data from social networks. Nexalogy doesn’t just provide monitoring (analysis of one or several data sets). It does a complete analysis of your social media data: better understanding of the community, publications data analysis,…. Read More...

Video: Data and Artificial Intelligence in B2B marketing: leverage them to boost growth!

Published by : , on March 14th, 2017.
A series of videos on two must-follow trends in B2B Marketing: Data and Artificial Intelligence Alex Sereno, Marketing and Communications Director at Café Barista (microtorrefactors since 2004) has been exploiting data for a long time. Discover with Alain Thériault, Partner at Exo B2B how he leverages it to propel his business’ growth and…. Read More...