Author: Collaboration

Subcontractors, pimp your web site!

70% of our exports go towards our southern neighbors and the majority is with companies in the state of New York. Our American friends would do well to take advantage of our services, given how low the Canadian dollar is these days. Like any outsourcer, they…. Read More
Published by : , on March 17th, 2016.
Categories : Business Development, Product Launch, Sales, Marketing and B2B Business, Social Networks, Strategic Development, Web Design and Development

Head south young man!

Did you know: Over 70% of Quebec's exports go to the United States and the majority, to NY State? 4500 Quebec companies do business in the US? New York is only a 1 hour flight from Montreal? This is exactly what Jean-Claude Lauzon, the Delegate General of…. Read More
Published by : , on March 10th, 2016.
Categories : Business Development, Market Research, Marketing Communication Strategies, Marketing communications campaigns, Marketing Research, Product Launch, Sales, Marketing and B2B Business, Strategic Development

4 B2B marketing notions you don’t learn in school

I practically still had my graduating cap and gown on, when I joined Exo B2B as an Analyst. Having spent hundreds of hours in school and having had student jobs in sales to improve my knowledge in marketing, I was very surprised to see that…. Read More
Published by : , on February 18th, 2016.
Categories : Content Marketing, Développement stratégique, Marketing Communication Strategies, Marketing communications campaigns, Marketing de contenu, Strategic Development, Stratégies-marketing, Technologie ventes et marketing, Technology Sales and Marketing

Top 4 B2B marketing painpoints -according to Grumpy Cat

With my head buried in several consultation reports and not having written a blog for a while, I was suddenly asked to write another. “This time” I told myself, “I'll cut to the chase”, and who better than "Grumpy Cat", the famous feline with a…. Read More
Published by : , on February 4th, 2016.
Categories : Business Development, Content Marketing, Design et développement Web, Market Research, Marketing Communication Strategies, Marketing communications campaigns, Marketing de contenu, Marketing Research, Réseaux sociaux, Social Networks, Stratégies-marketing, Web Design and Development

Tradeshows and social media: Make them a winning combination

Getting out to see your industry peers is a proven way to create new business opportunities. This is particularly true for B2B enterprises. For these companies, using social media before, during and after an event can be an excellent way to prepare, and make a…. Read More
Published by : , on February 2nd, 2016.
Categories : Marketing Communication Strategies, Marketing communications campaigns, Réseaux sociaux, Social Networks, Stratégies-marketing

Generating quality leads

Every salesman will tell you that generating leads is in their view, the main purpose of marketing. When companies approach us for our services, they usually ask if we do prospect generation and in the same breath ask us how we do it, as if…. Read More
Published by : , on January 20th, 2016.
Categories : Business Development, Content Marketing, Market Research, Marketing Communication Strategies, Marketing communications campaigns, Marketing Research, Product Launch, SEO, Strategic Development

3 Ways to better marketing and sales performance

Integrated marketing is an omnipresent term in North America, especially the United States. Used less frequently in Québec, it nevertheless represents a ‘’fait accompli’’ in marketing. The integration of disciplines, technologies and channels of communication as well as online and offline distribution has become, by…. Read More
Published by : , on October 29th, 2015.
Categories : Business Development, Content Marketing, Lancement de produit, Marketing Communication Strategies, Product Launch, Strategic Development, Stratégies-marketing, Technologie ventes et marketing, Technology Sales and Marketing