Author: Collaboration

Before looking for resellers, VARs, agents and other type of B2B distribution…

Published by : , on May 28th, 2015.
Revenues are flat or falling? “Let’s sign up partners and distributors!” says the sales director. In rough times like in new market penetration, distributors, value added resellers (VARs), partners, agents and channel partnerships are a normal sales director suggestion. Unfortunately, too many B2B companies invest without preparation in the magical world of channels.…. Read More...

ITC Benchmark in the B2B industry: the main challenge is a commercial nature, not a technical one

Published by : , on May 21st, 2015.
The launch of a new product certainly requires investment in R&D but also in marketing. Better yet, to ensure commercial success, marketing should guide the development of new products/services and therefore be done in parallel (it is called ‘concurrent engineering’). In a recent ExoLab study on the ITC sector, we learned that the…. Read More...

3 tools to optimize the broadcast on social media and improve commitment in B2B

Published by : , on May 12th, 2015.
We often say on this blog that broadcasting is at the core of inbound marketing strategy. Your content is useful, primarily if it is shared and, sharing is done mainly by social media. They can amplify the impact of the content you worked so hard to create. Twitter, Facebook, LinkedIn, Pinterest, Instagram; sharing…. Read More...

What to do with inbound marketing leads in B2B?

Published by : , on March 31st, 2015.
You will surely agree that all sales leads from inbound marketing do not have the same priority. Then, how can you differentiate and treat them appropriately, within a sales cycle? A reminder about Inbound Marketing Inbound marketing is a set of tactics, tools and technologies dedicated to the generation and broadcast of authentic…. Read More...

Inbound marketing in B2B, a complement to traditional marketing

Published by : , on March 24th, 2015.
Originated from Web 2.0, inbound marketing has been, for 10 years now, on all marketing shareholders lips. It concerns both the marketing process and sales process. Indeed, it allows us to generate leads or qualified sales leads, but it also involves converting them into customers or even, gaining their loyalty. Inbound marketing consists…. Read More...