Content Marketing Archives

The organization of a website matters more than its content

Published by : Collaboration, on September 16th, 2014.

A website is all about content, texts and keywords. But it takes more than this when starting a site from scratch. There's one thing that comes before and it's absolutely crucial : the tree view, the organization of the website. The tree view, it's the general organization. It's deciding what we're going to…. Read More...

B2B Inbound Marketing Strategy: Objectives, tactics and challenges

Published by : Collaboration, on August 28th, 2014.

I read an article yesterday in MarketingProfs, presenting the results of a survey regarding B2B inbound marketing done by Ascend2. At the sight of these graphics, I couldn’t help but see a connection between the results obtained in this report, as objectives, tactics and most importantly, challenges cited by respondents (270) and, those…. Read More...

The “word” content is as clear as mud

Published by : Collaboration, on August 12th, 2014.

As a "content writer", my role and my job are to "create content". Yes, but what else? It’s to imagine, to shape things that will interest audiences and people with my little hands. As for marketing, when you say content, you mean content strategy. It comes with expectations and objectives. In other words, what…. Read More...

Define your web editorial striking zone for better conversion.

Published by : Collaboration, on June 17th, 2014.

Yesterday I attended the Yulbiz meeting in Montreal, where Muriel Vandermeulen, a European specialist in writing and Webcast, hosted a conference that was entitled Writing for the Web: How to implement an editorial marketing strategy that ensures visibility and conversion. More than 100 participants, bloggers, translators, specialists in communication and marketing and so…. Read More...

SEO: Down with the keywords dictatorship!

Published by : Collaboration, on May 27th, 2014.

The foundations of a content writer’s work look like lists. Those lists are more or less long, with a lot of words juxtaposed together. We call them keywords, and they’re here to make Google and its mighty algorithm happy. The idea is pretty simple. It is all about writing texts full of keywords…. Read More...

Content marketing conference, here is some feedback

Published by : Collaboration, on February 13th, 2014.

Tuesday February 11th held the Conference for Les Affaires on the theme of marketing content in Montreal. I joined as a participant, but was also invited by one of our clients for a round table discussion entitled ‘Content Marketing: when, how and what?’ First of all, I have to admit my astonishment to…. Read More...

Lead Nurturing and CRM: patience pays off!

Published by : Collaboration, on February 4th, 2014.

In B2B sales, it is general knowledge that 80% [1] of leads and qualified prospects that are interested in your offer, are not ready to buy (from you or your competitors) for 24 months, and this after trying between 8 to 12 times to reach them. Do not despair though, content marketing and…. Read More...

Some ‘engaging’ ideas, using your content

Published by : Collaboration, on October 8th, 2013.

Your strategic content is well established. You know your goals by heart as well as your target. You know who you need to attract, why and even how to do so, and certainly already have in mind the main themes that you will execute. Writing content for content strategy is one thing. But…. Read More...

Exo B2B Integrated Marketing will let you in on a little secret

Published by : Collaboration, on August 22nd, 2013.

I have a secret to share with you. The team at Exo B2B Integrated Marketing is in the process of redesigning their website. Oh yes, it’s our turn to get a makeover, but not without a plan, obviously. We need to make the time to do it, just like we do for our…. Read More...

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