Marketing automation is on the rise. Often installed as the extension of a CRM project, it is perceived by many to be synonymous with automated income. Yet the implementation of a marketing automation process is not an easy task. There are sensational success stories, but…. Read More
Category: Content Marketing
Recently, Exo B2B took over the management of a LinkedIn group called "B2B Marketing Montreal", with the primary mission of revitalizing its community of experts and above all, to get it out of a rut, as are many communities on the web that are promoting…. Read More
Twitter is being curated to death by its corporate users. If you’re in B2B, you’ve noticed that there are a lot of companies broadcasting stuff but with very little engagement. That’s because the human element is disappearing from all this communication. Sound absurd? You bet.…. Read More
Did you know that ad blocking software increased by 400% in 2015? According to Michael Brenner, this also means that 50% of your media buys on the web went directly into the trash bin . [1] By 2020, there will be 400% more information on…. Read More
Isn’t it incredible that the Internet has billions of pieces of interesting information floating around in it, yet you can still get writer’s block? Here’s a way to overcome it, based on a simple technique that you may not know about. Title comes last First…. Read More
Search engine marketing (or SEO marketing), helps you optimize your web site so it ends up in as many pertinent web searches as possible. This helps you increase your sales by getting more qualified visitors and thus more conversions. To that end, we all have…. Read More
Someone in your company has decided that in the interest of attracting more customers to the website and improving SEO, there needs to be a company blog. Not like the last one, that ended after a couple of posts. A real blog, once or twice…. Read More
I practically still had my graduating cap and gown on, when I joined Exo B2B as an Analyst. Having spent hundreds of hours in school and having had student jobs in sales to improve my knowledge in marketing, I was very surprised to see that…. Read More
I’ve had a love/ hate relationship with communication for almost 30 years now. Why? The story is actually quite simple... follow me. I started my career by co-founding Egzakt, an advertising and communication agency that was established in Trois-Rivières, Québec in 1987. So, my preoccupation…. Read More
With my head buried in several consultation reports and not having written a blog for a while, I was suddenly asked to write another. “This time” I told myself, “I'll cut to the chase”, and who better than "Grumpy Cat", the famous feline with a…. Read More
