Category: Design et développement Web

Beneath such ugliness, a noble heart

Published by : , on July 14th, 2016.
Editor's Note: Since this is the last post before leaving for vacation (ExoB2B will be closed from July 22 to August 8), we asked Vincent Cloutier-Naud to analyze the worst website he has ever seen. His methodical analysis of this disturbing site did not go unnoticed by many on our team, who felt…. Read More...

Top 4 B2B marketing painpoints -according to Grumpy Cat

Published by : , on February 4th, 2016.
With my head buried in several consultation reports and not having written a blog for a while, I was suddenly asked to write another. “This time” I told myself, “I'll cut to the chase”, and who better than "Grumpy Cat", the famous feline with a permanent frown, to emphasize your top 4 recurring…. Read More...

Why you should use visual content in social media

Published by : , on September 17th, 2015.
Using visual content when posting to social media sites is a trend that is not going away anytime soon. The old adage that an image is worth 1000 words holds true today more than ever, in the world of fast paced Twitter feeds and oversaturated Facebook pages. You need and want to stand…. Read More...

How to create an effective homepage and website

Published by : , on July 9th, 2015.
 Clean effective design Design is “very subjective” you like or don’t like. Web design is more than just choosing fonts and colours, it is the process of planning how content will be displayed on a computer screen, but also and more importantly these days, on mobile devices and tablets. The objective of your…. Read More...

Web ecosystem : 4 types of data to analyze in B2B

Published by : , on January 29th, 2015.
Analyzing the web ecosystem is an important step to help you improve your web presence. As expressed in a previous article about calls to action, there are ten elements to take into account. One of those 10 points is analyzing the traffic. Why analyze traffic on your website « We can’t manage what we don’t measure ».…. Read More...

3 things to optimize your website

Published by : , on November 27th, 2014.
There is a trend towards a faster and better structured internet, which is a way to provide an optimal experience for users. Google, the largest web influencer, includes in its filters an algorithm penalizing websites that do not promote good user experience. A good user experience can be summarized in three factors; accessibility, content…. Read More...

B2B website: it’s all about being legitimate

Published by : , on October 23rd, 2014.
We often list here the many differences between B2B and B2C. The main difference is the very nature of the purchase decision. In B2C, the decision is impulsive and based on affect, whereas in B2B, the purchase decision takes longer and needs to be thought out. The purchase decision in B2B has to…. Read More...

How to stay up to date with web development?

Published by : , on October 21st, 2014.
Are you overwhelmed by all the new web technologies coming out every day? You’ve heard about HTML5, CSS3, SASS, LESS, AngularJS, Node.js, Boostrap and Foundation? Wondering if you should invest time and energy to learn all of the latest web techniques? Even if you do invest time, it would be impossible to master…. Read More...