There are more outdated B2B websites out there than you think. It’s likely because many B2B companies have put their efforts into their direct contacts and relationships, and have been using their site only as a secondary reference. But time has run out for these…. Read More
Category: Design et développement Web
Editor's Note: Since this is the last post before leaving for vacation (ExoB2B will be closed from July 22 to August 8), we asked Vincent Cloutier-Naud to analyze the worst website he has ever seen. His methodical analysis of this disturbing site did not go…. Read More
With my head buried in several consultation reports and not having written a blog for a while, I was suddenly asked to write another. “This time” I told myself, “I'll cut to the chase”, and who better than "Grumpy Cat", the famous feline with a…. Read More
Using visual content when posting to social media sites is a trend that is not going away anytime soon. The old adage that an image is worth 1000 words holds true today more than ever, in the world of fast paced Twitter feeds and oversaturated…. Read More
Clean effective design Design is “very subjective” you like or don’t like. Web design is more than just choosing fonts and colours, it is the process of planning how content will be displayed on a computer screen, but also and more importantly these days, on…. Read More
A website is the cornerstone of a business web marketing strategy. It should therefore be seen as an investment and even, an asset for a company. Its design is a subject that causes ink to flow as it has a direct impact on its efficiency…. Read More
Analyzing the web ecosystem is an important step to help you improve your web presence. As expressed in a previous article about calls to action, there are ten elements to take into account. One of those 10 points is analyzing the traffic. Why analyze traffic on your…. Read More
There is a trend towards a faster and better structured internet, which is a way to provide an optimal experience for users. Google, the largest web influencer, includes in its filters an algorithm penalizing websites that do not promote good user experience. A good user experience…. Read More
We often list here the many differences between B2B and B2C. The main difference is the very nature of the purchase decision. In B2C, the decision is impulsive and based on affect, whereas in B2B, the purchase decision takes longer and needs to be thought…. Read More
Are you overwhelmed by all the new web technologies coming out every day? You’ve heard about HTML5, CSS3, SASS, LESS, AngularJS, Node.js, Boostrap and Foundation? Wondering if you should invest time and energy to learn all of the latest web techniques? Even if you do…. Read More