Category: Marketing B2B

Meet 3 key users of B2B content marketing

Published by : , on September 16th, 2024.
In B2B content marketing, understanding our different users is essential to creating content that is effective and converts. Let's take the example of a growing company looking for a new customer relationship management (CRM) system. Three decision-makers embodying distinct users will interact with content in this fictitious case study. There are many types…. Read More...

B2B branding: take a leading position in your markets!

Published by : , on July 3rd, 2024.
In the complex world of B2B business, the power of a strong brand is often underestimated. Yet B2B branding plays a crucial role in companies' long-term success. This post explores the importance of branding in the B2B sector. But also its essential components and strategies for developing a brand that stands out in…. Read More...