Category: Référencement – SEO

Online advertising

Online advertising: five statements that make me roll my eyes!

These are all legitimate claims; for us, it's our bread and butter. But for some custo mers, online advertising is more abstract. Nevertheless, some of the questions about online advertising make me roll my eyes (sorry, I'm not judging you!). Read on, you might find…. Read More
Published by : , on June 11th, 2024.
Categories : B2B Marketing, Digital marketing, Marketing numérique et stratégique, Référencement – SEO, Uncategorized
best-practices-seo

4 Basic SEO Tips To Get You Started With Your Website

Simple ways to improve your SEO today! Achieving a good ranking for your website on search engines (Google, Bing, Yahoo!...) is an easy way to generate traffic and convert new visitors into potential customers. However, SEO (Search Engine Optimization) is a very technical field, in…. Read More
Published by : , on November 16th, 2021.
Categories : Marketing Communication Strategies, Référencement – SEO, SEO, Social Networks
Content marketing for digital strategy

Studies show Content Marketing leads the trend in digital marketing strategies

A few weeks ago, the Content Marketing Institute (CMI), in collaboration with MarketingProfs, published their annual study on content marketing for B2B companies. In our opinion, this is the most important study on the subject and it provides, year after year, a wealth of information and statistics on the form of…. Read More
Published by : , on November 15th, 2018.
Categories : Content Marketing, Marketing de contenu, Référencement – SEO, Research & Studies

Beneath such ugliness, a noble heart

Editor's Note: Since this is the last post before leaving for vacation (ExoB2B will be closed from July 22 to August 8), we asked Vincent Cloutier-Naud to analyze the worst website he has ever seen. His methodical analysis of this disturbing site did not go…. Read More
Published by : , on July 14th, 2016.
Categories : Design et développement Web, Référencement – SEO, Réseaux sociaux, SEO, Social Networks, Uncategorized, Web Design and Development

Increase the effectiveness of your B2B content marketing!

  While almost 90% of companies practice content marketing and only 28% of them believe that what they do is effective, it is legitimate to ask the following questions: "Why continue?" or, "What can I do to improve my results?" The answer to the first…. Read More
Published by : , on January 26th, 2016.
Categories : Content Marketing, Marketing Communication Strategies, Référencement – SEO, SEO, Stratégies-marketing, Technology Sales and Marketing

What is Integrated Marketing in B2B and why should I use it?

‘’Digital business forges a closer coupling between business model, customer experience, and technology design than ever before. Traditional collaboration models — you do your thing, I’ll do mine, and we’ll check in weekly — don’t cut it anymore. Instead, truly innovative organizations are moving from…. Read More
Published by : , on October 8th, 2015.
Categories : Content Marketing, Market Research, Marketing Communication Strategies, Marketing communications campaigns, Marketing Research, Référencement – SEO, SEO, Social Networks, Strategic Development, Stratégies-marketing, Technology Sales and Marketing, Web Design and Development