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Category: Référencement – SEO

Language model optimization: your content strategy must go beyond SEO

Do you still believe that Google is the only way to access your content? What if a growing portion of your audience no longer uses traditional search engines, but instead relies on artificial intelligence such as ChatGPT, Perplexity, or Claude? This is precisely what language…. Read More
Published by : , on June 18th, 2025.
Categories : Artificial Intelligence, Content Marketing, Intelligence artificielle, Marketing de contenu, Référencement – SEO, SEO
GEO

GEO: Generative Engine Optimization, the new frontier of SEO

With the rise of artificial intelligence, search engine optimisation is no longer limited to traditional search engines such as Google and Bing. Now, generative engines such as ChatGPT, Claude, SGE, Gemini and Perplexity are shaping the way information is found and consumed. GEO (Generative Engine…. Read More
Published by : , on March 12th, 2025.
Categories : Artificial Intelligence, B2B Marketing, Intelligence artificielle, Marketing B2B, Référencement – SEO, SEO
brand image

Performance and B2B SEO: why a good brand image is no longer enough

Quebec companies, whether in manufacturing, technology or services, are investing heavily in their image. New logos, polished graphic identities, redesigned websites... all in the hope of strengthening their market position and attracting more customers. And rightly so. A good brand image inspires confidence, credibility and…. Read More
Published by : , on February 14th, 2025.
Categories : B2B Marketing, Branding, Marketing B2B, Marque et image, Positionnement stratégique, Référencement – SEO, SEO
Online advertising

Online advertising: five statements that make me roll my eyes!

These are all legitimate claims; for us, it's our bread and butter. But for some custo mers, online advertising is more abstract. Nevertheless, some of the questions about online advertising make me roll my eyes (sorry, I'm not judging you!). Read on, you might find…. Read More
Published by : , on June 11th, 2024.
Categories : B2B Marketing, Digital marketing, Marketing numérique et stratégique, Référencement – SEO, Uncategorized
best-practices-seo

4 Basic SEO Tips To Get You Started With Your Website

Simple ways to improve your SEO today! Achieving a good ranking for your website on search engines (Google, Bing, Yahoo!...) is an easy way to generate traffic and convert new visitors into potential customers. However, SEO (Search Engine Optimization) is a very technical field, in…. Read More
Published by : , on November 16th, 2021.
Categories : Marketing Communication Strategies, Référencement – SEO, SEO, Social Networks
Content marketing for digital strategy

Studies show Content Marketing leads the trend in digital marketing strategies

A few weeks ago, the Content Marketing Institute (CMI), in collaboration with MarketingProfs, published their annual study on content marketing for B2B companies. In our opinion, this is the most important study on the subject and it provides, year after year, a wealth of information and statistics on the form of…. Read More
Published by : , on November 15th, 2018.
Categories : Content Marketing, Marketing de contenu, Référencement – SEO, Research & Studies

Beneath such ugliness, a noble heart

Editor's Note: Since this is the last post before leaving for vacation (ExoB2B will be closed from July 22 to August 8), we asked Vincent Cloutier-Naud to analyze the worst website he has ever seen. His methodical analysis of this disturbing site did not go…. Read More
Published by : , on July 14th, 2016.
Categories : Design et développement Web, Référencement – SEO, Réseaux sociaux, SEO, Social Networks, Uncategorized, Web Design and Development
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