Category: Référencement – SEO

Online advertising: five statements that make me roll my eyes!

Published by : , on June 11th, 2024.
These are all legitimate claims; for us, it's our bread and butter. But for some custo mers, online advertising is more abstract. Nevertheless, some of the questions about online advertising make me roll my eyes (sorry, I'm not judging you!). Read on, you might find yourself asking these questions on your first digital…. Read More...

4 Basic SEO Tips To Get You Started With Your Website

Published by : , on November 16th, 2021.
Simple ways to improve your SEO today! Achieving a good ranking for your website on search engines (Google, Bing, Yahoo!...) is an easy way to generate traffic and convert new visitors into potential customers. However, SEO (Search Engine Optimization) is a very technical field, in which you can easily lose your bearings. Here…. Read More...

Beneath such ugliness, a noble heart

Published by : , on July 14th, 2016.
Editor's Note: Since this is the last post before leaving for vacation (ExoB2B will be closed from July 22 to August 8), we asked Vincent Cloutier-Naud to analyze the worst website he has ever seen. His methodical analysis of this disturbing site did not go unnoticed by many on our team, who felt…. Read More...

3 Pitfalls to avoid with Google Analytics and Google Tag Manager

Published by : , on April 5th, 2016.
Earlier this week, the Exo B2B coffee machine officially died. It’s with great sadness and an alarming lack of caffeine in my veins that I'd like to share 3 often-encountered frustrations with my clients and their Web Analytics stats: Filter internal visits and ‘ghost’ visits To separate your real visits (potential customers) from…. Read More...

Increase the effectiveness of your B2B content marketing!

Published by : , on January 26th, 2016.
  While almost 90% of companies practice content marketing and only 28% of them believe that what they do is effective, it is legitimate to ask the following questions: "Why continue?" or, "What can I do to improve my results?" The answer to the first question is quite simple; you have no choice…. Read More...

What is Integrated Marketing in B2B and why should I use it?

Published by : , on October 8th, 2015.
‘’Digital business forges a closer coupling between business model, customer experience, and technology design than ever before. Traditional collaboration models — you do your thing, I’ll do mine, and we’ll check in weekly — don’t cut it anymore. Instead, truly innovative organizations are moving from collaboration to co-creation, where tightly integrated, multifunction teams…. Read More...

Improve your chances of being “Googled” by your prospects!

Published by : , on August 21st, 2015.
How can you tell if you’ve been "Googled"? How can you validate that you are using the right vocabulary to be found? You should ask yourself these questions because it’s proven that prospects will have completed 80% of their purchasing process by the time they contact you. A frustrating situation Your analytics dashboard…. Read More...

How to Compare your Website to Competitors

Published by : , on November 18th, 2014.
We establish a monthly report of performance for the websites of many of our clients. Several performance indicators are taken into account, such as the number of visits and unique visitors (it's not the most important), the bounce rate, page views, average duration of visits, geographical origin, the source of visits and of course conversion and…. Read More...