Category: SEO

Language model optimization: your content strategy must go beyond SEO

Do you still believe that Google is the only way to access your content? What if a growing portion of your audience no longer uses traditional search engines, but instead relies on artificial intelligence such as ChatGPT, Perplexity, or Claude? This is precisely what language…. Read More
Published by : , on June 18th, 2025.
Categories : Artificial Intelligence, Content Marketing, Intelligence artificielle, Marketing de contenu, Référencement – SEO, SEO
GEO

GEO: Generative Engine Optimization, the new frontier of SEO

With the rise of artificial intelligence, search engine optimisation is no longer limited to traditional search engines such as Google and Bing. Now, generative engines such as ChatGPT, Claude, SGE, Gemini and Perplexity are shaping the way information is found and consumed. GEO (Generative Engine…. Read More
Published by : , on March 12th, 2025.
Categories : Artificial Intelligence, B2B Marketing, Intelligence artificielle, Marketing B2B, Référencement – SEO, SEO
brand image

Performance and B2B SEO: why a good brand image is no longer enough

Quebec companies, whether in manufacturing, technology or services, are investing heavily in their image. New logos, polished graphic identities, redesigned websites... all in the hope of strengthening their market position and attracting more customers. And rightly so. A good brand image inspires confidence, credibility and…. Read More
Published by : , on February 14th, 2025.
Categories : B2B Marketing, Branding, Marketing B2B, Marque et image, Positionnement stratégique, Référencement – SEO, SEO
digital marketing

Digital marketing in B2B: an absolute must

B2B marketing is undergoing a major transformation in an increasingly digital world. Companies are no longer content to follow traditional methods to reach their business customers. They are now adopting sophisticated B2B digital marketing strategies. And they're doing so to stay competitive and meet the…. Read More
Published by : , on May 23rd, 2024.
Categories : Artificial Intelligence, B2B Marketing, Content Marketing, Marketing automation, Martech, Martech, SEO, Social Networks
best-practices-seo

4 Basic SEO Tips To Get You Started With Your Website

Simple ways to improve your SEO today! Achieving a good ranking for your website on search engines (Google, Bing, Yahoo!...) is an easy way to generate traffic and convert new visitors into potential customers. However, SEO (Search Engine Optimization) is a very technical field, in…. Read More
Published by : , on November 16th, 2021.
Categories : Marketing Communication Strategies, Référencement – SEO, SEO, Social Networks