Category: SEO

B2B digital marketing: AI and the decline in quality of Google services

Published by : , on June 4th, 2024.
These are the two topics I'm going to cover in this post on B2B digital marketing. Have you noticed? Is the quality of services offered by Google and many other GAFAMs increasingly declining? On the digital marketing planet, we talk about "enshittification". It's a term popularized by author Cory Doctorow. This phenomenon became…. Read More...

Digital marketing in B2B: an absolute must

Published by : , on May 23rd, 2024.
B2B marketing is undergoing a major transformation in an increasingly digital world. Companies are no longer content to follow traditional methods to reach their business customers. They are now adopting sophisticated B2B digital marketing strategies. And they're doing so to stay competitive and meet the expectations of an increasingly well-informed customer base. Do…. Read More...

B2B content marketing: create at home, optimize and distribute elsewhere!

Published by : , on November 28th, 2023.
It was while reading a post on Mark Schaefer's blog that I got the idea to write this post on B2B content marketing and especially on the importance of creating content on YOUR website or blog and then using social networks to spread it further. A social network like LinkedIn isn't a content…. Read More...

Multicampaigning in B2B (Google Ads and LinkedIn Ads): the winning recipe

Published by : , on November 22nd, 2023.
Those who know me know that I'm a big fan of Google Ads. The platform is well built, and there's customer service when you want it (unlike the blue ones…). And above all, the results are often very good, if not the best of all acquisition channels! Nevertheless, our most successful customers are…. Read More...

4 Basic SEO Tips To Get You Started With Your Website

Published by : , on November 16th, 2021.
Simple ways to improve your SEO today! Achieving a good ranking for your website on search engines (Google, Bing, Yahoo!...) is an easy way to generate traffic and convert new visitors into potential customers. However, SEO (Search Engine Optimization) is a very technical field, in which you can easily lose your bearings. Here…. Read More...

4 tips to improve user experience, instill credibility and generate leads in B2B Web sites

Published by : , on November 20th, 2020.
(Part 2 of 2) This is the follow up article from “6 Tips to Take your Web Site to the Next Level” Testimonials Reading about another customer’s positive experience is likely to influence or motivate web visitors to continue their due diligence and investigation about your company, product or service. The testimonial must…. Read More...

Beneath such ugliness, a noble heart

Published by : , on July 14th, 2016.
Editor's Note: Since this is the last post before leaving for vacation (ExoB2B will be closed from July 22 to August 8), we asked Vincent Cloutier-Naud to analyze the worst website he has ever seen. His methodical analysis of this disturbing site did not go unnoticed by many on our team, who felt…. Read More...