SEO Archives

4 Basic SEO Tips To Get You Started With Your Website

Simple ways to improve your SEO today! Achieving a good ranking for your website on search engines (Google, Bing, Yahoo!...) is an easy way to generate traffic and convert new visitors into potential customers. However, SEO (Search Engine Optimization) is a very technical field, in…. Read More

Published by : Collaboration, on November 16th, 2021.

Categories : Marketing Communication Strategies, Référencement – SEO, SEO, Social Networks

COVID-19: B2B marketing striking effects

Based on B2B Content Marketing, benchmarks, budgets and trends 2021 statistics,it is clear that the effects of COVID-19 have affected content marketing in 2020 and continue to do so this year. There is significant data that emerges from this year's study. First of all, on…. Read More

Published by : Claude Malaison, on May 10th, 2021.

Categories : Blogging, Content Marketing, SEO

4 tips to improve user experience, instill credibility and generate leads in B2B Web sites

(Part 2 of 2) This is the follow up article from “6 Tips to Take your Web Site to the Next Level” Testimonials Reading about another customer’s positive experience is likely to influence or motivate web visitors to continue their due diligence and investigation about…. Read More

Published by : Jean Gougeon, on November 20th, 2020.

Categories : Content Marketing, SEO, Web Design and Development

6 Tips to Take your Web Site to the Next Level

Whether you’re thinking about doing a complete rebuild of your Web site or simply want to make a few significant changes, here are some suggestions to consider. Note: This is the first of 2 posts on Web site. We will publish the other one in…. Read More

Published by : Jean Gougeon, on September 18th, 2020.

Categories : SEO, Web Design and Development

Beneath such ugliness, a noble heart

Editor's Note: Since this is the last post before leaving for vacation (ExoB2B will be closed from July 22 to August 8), we asked Vincent Cloutier-Naud to analyze the worst website he has ever seen. His methodical analysis of this disturbing site did not go…. Read More

Published by : Claude Malaison, on July 14th, 2016.

Categories : Design et développement Web, Référencement – SEO, Réseaux sociaux, SEO, Social Networks, Uncategorized, Web Design and Development

5 tips for a good start on Google AdWords

AdWords is easy to use and accessible to all! Anyone with a computer screen and a credit card can get up one morning and say, “Let's go! I'm gonna use AdWords and make a ton of money!" Then, after a while, you come to the…. Read More

Published by : Collaboration, on June 22nd, 2016.

Categories : Marketing communications campaigns, SEO

A tip to improve your Search engine marketing

Search engine marketing (or SEO marketing), helps you optimize your web site so it ends up in as many pertinent web searches as possible. This helps you increase your sales by getting more qualified visitors and thus more conversions. To that end, we all have…. Read More

Published by : Collaboration, on April 12th, 2016.

Categories : Content Marketing, Marketing de contenu, Référencement – SEO, SEO

Oh no, I have to write the company blog

Someone in your company has decided that in the interest of attracting more customers to the website and improving SEO, there needs to be a company blog. Not like the last one, that ended after a couple of posts. A real blog, once or twice…. Read More

Published by : Collaboration, on March 22nd, 2016.

Categories : Content Marketing, Marketing Communication Strategies, SEO

Increase the effectiveness of your B2B content marketing!

While almost 90% of companies practice content marketing and only 28% of them believe that what they do is effective, it is legitimate to ask the following questions: "Why continue?" or, "What can I do to improve my results?" The answer to the first…. Read More

Published by : Lynda St-Arneault, on January 26th, 2016.

Categories : Content Marketing, Marketing Communication Strategies, Référencement – SEO, SEO, Stratégies-marketing, Technology Sales and Marketing

Generating quality leads

Every salesman will tell you that generating leads is in their view, the main purpose of marketing. When companies approach us for our services, they usually ask if we do prospect generation and in the same breath ask us how we do it, as if…. Read More

Published by : Collaboration, on January 20th, 2016.

Categories : Business Development, Content Marketing, Market Research, Marketing Communication Strategies, Marketing communications campaigns, Marketing Research, Product Launch, SEO, Strategic Development