Category: Social Networks

Will your photo and Microsoft improve the LinkedIn experience?

Published by : , on June 15th, 2016.
You are almost certainly on LinkedIn, the professional social network, which was recently purchased by Microsoft for the modest sum of $26.2 billion USD. When you’re logged in, you probably often encounter this picture instead of a real face on a good number of personal accounts. What goes through your mind when you…. Read More...

Communities on the web: what good are they when they are in a rut?

Published by : , on May 19th, 2016.
Recently, Exo B2B took over the management of a LinkedIn group called "B2B Marketing Montreal", with the primary mission of revitalizing its community of experts and above all, to get it out of a rut, as are many communities on the web that are promoting content for commercial purposes (marketing material). It’s kind…. Read More...

Twitter is being curated to death

Published by : , on May 12th, 2016.
Twitter is being curated to death by its corporate users. If you’re in B2B, you’ve noticed that there are a lot of companies broadcasting stuff but with very little engagement. That’s because the human element is disappearing from all this communication. Sound absurd? You bet. Your content is curated, but how well is…. Read More...

Subcontractors, pimp your web site!

Published by : , on March 17th, 2016.
70% of our exports go towards our southern neighbors and the majority is with companies in the state of New York. Our American friends would do well to take advantage of our services, given how low the Canadian dollar is these days. Like any outsourcer, they are looking for suppliers who can deliver high…. Read More...

Top 4 B2B marketing painpoints -according to Grumpy Cat

Published by : , on February 4th, 2016.
With my head buried in several consultation reports and not having written a blog for a while, I was suddenly asked to write another. “This time” I told myself, “I'll cut to the chase”, and who better than "Grumpy Cat", the famous feline with a permanent frown, to emphasize your top 4 recurring…. Read More...

Tradeshows and social media: Make them a winning combination

Published by : , on February 2nd, 2016.
Getting out to see your industry peers is a proven way to create new business opportunities. This is particularly true for B2B enterprises. For these companies, using social media before, during and after an event can be an excellent way to prepare, and make a maximum amount of people aware of your participation.…. Read More...

He changed the title of his blog post and the reaction was amazing!

Published by : , on December 3rd, 2015.
I had to change the title of this post a dozen times. You're probably wondering why ... and above all, why I chose this one! In fact, I have never spent so much time viewing and revising a title. Why? Read on... Those were the days Not so long ago (barely a year),…. Read More...

Ready for a paradigm shift in B2B Marketing?

Published by : , on October 22nd, 2015.
On a scale of 1 to 10, how would you rate your company's performance in its market? Over the past five years, have you achieved your sales and marketing goals? Is your business geared at offering your customers and prospects a complete experience, that is to say "integrated", or is it centered on…. Read More...

What is Integrated Marketing in B2B and why should I use it?

Published by : , on October 8th, 2015.
‘’Digital business forges a closer coupling between business model, customer experience, and technology design than ever before. Traditional collaboration models — you do your thing, I’ll do mine, and we’ll check in weekly — don’t cut it anymore. Instead, truly innovative organizations are moving from collaboration to co-creation, where tightly integrated, multifunction teams…. Read More...

4 ways to better social media traction in your B2B marketing

Published by : , on September 10th, 2015.
If you are a business selling to other businesses (B2B), there is a good chance you are using social media to increase your customer engagement and help with lead generation. Here are 4 good ways to help increase the quantity and quality of your leads using content, segmentation and common sense. 1. Blog…. Read More...