Category: Stratégies-marketing

Why you should use visual content in social media

Published by : , on September 17th, 2015.
Using visual content when posting to social media sites is a trend that is not going away anytime soon. The old adage that an image is worth 1000 words holds true today more than ever, in the world of fast paced Twitter feeds and oversaturated Facebook pages. You need and want to stand…. Read More...

Web ecosystem: calls to action in B2B marketing

Published by : , on December 2nd, 2014.
The goal of website diagnosis in B2B is to increase the number of sales leads by increasing traffic, in order to reach prospects and retain customers. When redesigning or evaluating a website in B2B, 10 essential elements must be considered. My article addresses one of these elements ; call to actions commonly called CTAs. It is the fourth in…. Read More...

Generation of B2B sales leads, integration of channels and your website: how to see things clearly.

Published by : , on November 25th, 2014.
Generating leads and sales opportunities is at the heart of everyday life for B2B companies, and many questions arise. After more than 22 years of meetings with prospects and customers, the questions that come up are: what tactic will generate leads? How much should I invest on the web, in magazines, at trade shows,…. Read More...

Direct mail is not dead, it simply evolved!

Published by : , on November 11th, 2014.
Snail mail or traditional direct mail is still a viable solution in a sound marketing strategy. Even though the digital era has decimated the industry with relatively low cost email campaign solutions and the omnipresent social media sites, there are statistics that show that receiving a piece of mail in your mailbox is…. Read More...

Case study: email campaigns STILL work!

Published by : , on August 14th, 2014.
Email marketing campaigns may seem like a thing of the past. These were the first online marketing tactics, a way to adapt direct marketing to what was then a new technology. In an era of social networking, inbound marketing and constant "new technologies", email marketing campaigns appear as something dated or obsolete. Yet they…. Read More...

Lead Nurturing and CRM: patience pays off!

Published by : , on February 4th, 2014.
In B2B sales, it is general knowledge that 80% [1] of leads and qualified prospects that are interested in your offer, are not ready to buy (from you or your competitors) for 24 months, and this after trying between 8 to 12 times to reach them. Do not despair though, content marketing and…. Read More...

Big Data, a chance for micro-segmentation in B2B

Published by : , on January 16th, 2014.
The term ‘Big Data’ appeared in the early 2000s, as part of several major facts including automation and the expansion of data exchange, the evolution of their possibilities for storage and the evolution of advanced analytics. Big Data is therefore interfering with various sectors: life sciences, web media or marketing. It opens up…. Read More...