Integrated marketing is an omnipresent term in North America, especially the United States. Used less frequently in Québec, it nevertheless represents a ‘’fait accompli’’ in marketing. The integration of disciplines, technologies and channels of communication as well as online and offline distribution has become, by…. Read More
Category: Stratégies-marketing
‘’Digital business forges a closer coupling between business model, customer experience, and technology design than ever before. Traditional collaboration models — you do your thing, I’ll do mine, and we’ll check in weekly — don’t cut it anymore. Instead, truly innovative organizations are moving from…. Read More
Using visual content when posting to social media sites is a trend that is not going away anytime soon. The old adage that an image is worth 1000 words holds true today more than ever, in the world of fast paced Twitter feeds and oversaturated…. Read More
The goal of website diagnosis in B2B is to increase the number of sales leads by increasing traffic, in order to reach prospects and retain customers. When redesigning or evaluating a website in B2B, 10 essential elements must be considered. My article addresses one of these elements ; call to actions…. Read More
Generating leads and sales opportunities is at the heart of everyday life for B2B companies, and many questions arise. After more than 22 years of meetings with prospects and customers, the questions that come up are: what tactic will generate leads? How much should I invest…. Read More
Snail mail or traditional direct mail is still a viable solution in a sound marketing strategy. Even though the digital era has decimated the industry with relatively low cost email campaign solutions and the omnipresent social media sites, there are statistics that show that receiving…. Read More
According to B2B Marketing, direct marketing (also called “direct mail”) remains one of the most powerful tools of communication and a key element of the marketing mix in B2B, especially if it’s combined with online marketing tactics. I think this tactic is effective too, and…. Read More
Email marketing campaigns may seem like a thing of the past. These were the first online marketing tactics, a way to adapt direct marketing to what was then a new technology. In an era of social networking, inbound marketing and constant "new technologies", email marketing campaigns…. Read More
Today, I’ll be speaking on funnels ... They all have the same shape and all have the same goal, although as you will see by reading this blog, they all have their own peculiarities. At Exo B2B, we talk about integrated B2B marketing, sales-marketing integration…. Read More
When I wrote my last blog post, I stumbled across a white paper which deals with the B2B brand, and more specifically, the Digital B2B brand. Have you heard of this? In any case, I was intrigued by this theme and I continued my research.…. Read More
