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Category: Stratégies-marketing

Top 4 B2B marketing painpoints -according to Grumpy Cat

With my head buried in several consultation reports and not having written a blog for a while, I was suddenly asked to write another. “This time” I told myself, “I'll cut to the chase”, and who better than "Grumpy Cat", the famous feline with a…. Read More
Published by : , on February 4th, 2016.
Categories : Business Development, Content Marketing, Design et développement Web, Market Research, Marketing Communication Strategies, Marketing communications campaigns, Marketing de contenu, Marketing Research, Réseaux sociaux, Social Networks, Stratégies-marketing, Web Design and Development

Tradeshows and social media: Make them a winning combination

Getting out to see your industry peers is a proven way to create new business opportunities. This is particularly true for B2B enterprises. For these companies, using social media before, during and after an event can be an excellent way to prepare, and make a…. Read More
Published by : , on February 2nd, 2016.
Categories : Marketing Communication Strategies, Marketing communications campaigns, Réseaux sociaux, Social Networks, Stratégies-marketing

Increase the effectiveness of your B2B content marketing!

  While almost 90% of companies practice content marketing and only 28% of them believe that what they do is effective, it is legitimate to ask the following questions: "Why continue?" or, "What can I do to improve my results?" The answer to the first…. Read More
Published by : , on January 26th, 2016.
Categories : Content Marketing, Marketing Communication Strategies, Référencement – SEO, SEO, Stratégies-marketing, Technology Sales and Marketing

3 Ways to better marketing and sales performance

Integrated marketing is an omnipresent term in North America, especially the United States. Used less frequently in Québec, it nevertheless represents a ‘’fait accompli’’ in marketing. The integration of disciplines, technologies and channels of communication as well as online and offline distribution has become, by…. Read More
Published by : , on October 29th, 2015.
Categories : Business Development, Content Marketing, Lancement de produit, Marketing Communication Strategies, Product Launch, Strategic Development, Stratégies-marketing, Technologie ventes et marketing, Technology Sales and Marketing

What is Integrated Marketing in B2B and why should I use it?

‘’Digital business forges a closer coupling between business model, customer experience, and technology design than ever before. Traditional collaboration models — you do your thing, I’ll do mine, and we’ll check in weekly — don’t cut it anymore. Instead, truly innovative organizations are moving from…. Read More
Published by : , on October 8th, 2015.
Categories : Content Marketing, Market Research, Marketing Communication Strategies, Marketing communications campaigns, Marketing Research, Référencement – SEO, SEO, Social Networks, Strategic Development, Stratégies-marketing, Technology Sales and Marketing, Web Design and Development

Why you should use visual content in social media

Using visual content when posting to social media sites is a trend that is not going away anytime soon. The old adage that an image is worth 1000 words holds true today more than ever, in the world of fast paced Twitter feeds and oversaturated…. Read More
Published by : , on September 17th, 2015.
Categories : Design et développement Web, Marketing Communication Strategies, Marketing communications campaigns, Stratégies-marketing, Web Design and Development

Generation of B2B sales leads, integration of channels and your website: how to see things clearly.

Generating leads and sales opportunities is at the heart of everyday life for B2B companies, and many questions arise. After more than 22 years of meetings with prospects and customers, the questions that come up are: what tactic will generate leads? How much should I invest…. Read More
Published by : , on November 25th, 2014.
Categories : Marketing Communication Strategies, Stratégies-marketing
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