Category: Marketing Communication Strategies

A rude awakening for your B2B marketing content strategy

Published by : , on March 27th, 2024.
The time for creating content for the sake of creating content is more than dead. You can still do it if you don't take the time to read this post. I'm going to show you how your content strategy needs to be reviewed and supported on a regular basis and with fresh eyes.…. Read More...

Multi-channel strategies: why diversification is essential?

Published by : , on August 14th, 2023.
In today's marketing world, there are many strategies, both traditional and digital, available to you as a company. They're all aimed at raising your profile in the marketplace and communicating with your customers. We're talking about social networks, newsletters, blogs, podcasts, webinars, websites, events and more.  This is where good business communication strategies…. Read More...

B2B digital and strategic marketing audit is essential!

Published by : , on April 26th, 2022.
The B2B digital and strategic marketing audit[1] can be a "turn off" for some customers, who see it as nothing more than a trivial knowledge transfer stage. Some may even conclude that "if you're good at what you do, you don't need to go through this step before taking action." When these people…. Read More...

The 10 benefits of marketing outsourcing

Published by : , on April 25th, 2022.
Many companies now rely on external resources for their marketing, advertising and communication activities. Marketing outsourcing is booming and has many advantages! In fact, according to a study by the Harvard Business Review, more and more companies are using marketing firms for their marketing operations, and this trend will continue to grow in…. Read More...

4 Basic SEO Tips To Get You Started With Your Website

Published by : , on November 16th, 2021.
Simple ways to improve your SEO today! Achieving a good ranking for your website on search engines (Google, Bing, Yahoo!...) is an easy way to generate traffic and convert new visitors into potential customers. However, SEO (Search Engine Optimization) is a very technical field, in which you can easily lose your bearings. Here…. Read More...

Exercising Thought Leadership in B2B Marketing

Published by : , on June 5th, 2018.
It’s no longer a secret for anyone; in this day and age, any company into business-to-business marketing aiming to become a LEADER in their field of expertise, with several years of experience in R&D and, the sale of their products which are often manufactured, must assert this fact in the face of its target…. Read More...

Marketing influencers: our 2018 Top 30

Published by : , on March 8th, 2018.
We start March with our Top 30 marketing influencers of 2018. In March 2017, we did the same thing and the blog post was very successful. So, with much enthusiasm, we skimmed through blogs, B2C and B2B marketing sites. These influencers are all over the place. People talk about them and companies are…. Read More...

4 actions to improve your B2B customer’s experience

Published by : , on November 2nd, 2017.
Last week, I talked about how focusing more strongly on the B2B customer's experience increases your customer retention. Creating a new customer is so much more expensive than retaining an existing one and you don't want to lose one in the middle of their buyer's journey! So, this week, I'll talk about 4…. Read More...

Which Adwords KPI should I analyze to optimize my marketing campaign’s performance?

Published by : , on October 5th, 2017.
I want to be 1st in search engine results, I want to increase traffic on my website, I want to generate leads, I want to double my web sales, I urgently need to recruit staff ... Do you ever find yourself thinking these things out loud? Perfect! We have the magic solution that…. Read More...