Marketing Research Archives

Google SGE and B2B marketing: how to be the “Lisan Al-Gaib”

Published by : Vincent Cloutier-Naud, on March 19th, 2024.

Yes, I know, the "meme" below will go out of fashion in no time. But we can't pass up the opportunity to use it for educational purposes! So, have you heard of Google SGE (Search Generative Experience)? At the time I write these lines, maybe not. In 6-9 months, probably yes! In other…. Read More...

B2B content marketing: a look at usage and… AI!

Published by : Claude Malaison, on January 23rd, 2024.

I recently published on LinkedIn, part of the results of CMI's annual content marketing study, "B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024". This publication focused on LinkedIn's dominance as the social network of choice for the vast majority of those who publish B2B content on social networks. Every year, the…. Read More...

Marketing and sales alignment : see how AI can strengthen it to optimise your customer journey

Published by : Lynda St-Arneault, on October 17th, 2023.

Digital transformation has been shaking up traditional B2B marketing methods for several years now. But with the arrival of AI and language models such as ChatGPT, we're seeing these changes accelerate. But also the possibility of better alignment between marketing and sales. One of the most significant changes is the alignment and integration…. Read More...

Marketing research: where and how should you integrate it?

Published by : Vincent Cloutier-Naud, on May 29th, 2023.

Artificial intelligence (AI) has been the talk of the town in recent weeks. Revolution in the making, Egyptian plague, blessing, coming plague… I'll stop here! Good old-fashioned marketing research still exists, and here are some pointers to where and how you should be integrating it right now. Start by mapping out your marketing…. Read More...

Successfully launching a product in a B2B context

Published by : Lynda St-Arneault, on February 1st, 2022.

The launch of new products and services is essential in the life of a company, we all know that! What we know less about however, is how to make it a success. The product launch is a subject that fascinates me most in my practice. It is as much a science as it is an…. Read More...

4 points to make a great Focus Group

Published by : Collaboration, on December 16th, 2021.

The focus group is often used in marketing research, in a B2B or B2C context. This exercise is part of a process of qualitative research, for which the success depends on good preparation and rigorous procedures. Here are some points to remember about focus groups. Why make a Focus Group? A discussion group…. Read More...

The 3 growing tactics and challenges of B2B martech specialists

Published by : Claude Malaison, on February 18th, 2021.

According to a recent study conducted by the agency 93x with the FINITE community, techno marketers (martech) believe that the channels that have grown in importance during COVID-19 are webinars, SEO and emails. Not surprising, you might say? Indeed, at least with regards to webinars and other forms of martech channels, such as live…. Read More...

How to easily make a database analysis with Excel

Published by : Vincent Cloutier-Naud, on December 7th, 2020.

In database analysis, quite powerful tools (SPSS, Tableau, Zoho Analytics for example) are available. However, these tools may require a certain number of hours of training and even specific knowledge, especially in statistics... what I call ‘mastering force’. Source : https://absurdlynerdly.wordpress.com/2011/10/19/use-the-force-harry/ You may not know it yet, but in database analysis, you all have…. Read More...

Marketing research : quantitative vs qualitative in 4 questions

Published by : Collaboration, on November 28th, 2020.

Qualitative research is designed to go around a topic and to represent what population to study. When I mention this, our customers tend to believe that qualitative research is not for them. However, it is often very useful and should be considered for research mandates. Recently, a client gave me a sketch of…. Read More...

B2B Marketing Conferences: what the schedules tell us about the trends

Published by : Claude Malaison, on February 22nd, 2018.

No one will contradict me if I say that to be on the cutting edge of the latest B2B marketing trends and to stay informed and connected, there is nothing better to do than to get out of the office. Not necessarily to get some fresh air, but rather to find your way…. Read More...

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Category: Marketing Research

Google SGE and B2B marketing: how to be the “Lisan Al-Gaib”

Marketing and sales alignment : see how AI can strengthen it to optimise your customer journey

Marketing research: where and how should you integrate it?

Successfully launching a product in a B2B context

4 points to make a great Focus Group

The 3 growing tactics and challenges of B2B martech specialists

How to easily make a database analysis with Excel

Marketing research : quantitative vs qualitative in 4 questions

B2B Marketing Conferences: what the schedules tell us about the trends

B2B MarketingStrategy

Customer-FocusedMarketing

Contentmarketing

Corporatecommunication

Achievements

Publications

Training

B2B Marketing
Strategy

Customer-Focused
Marketing

Content
marketing

Corporate
communication