Category: Marketing Strategy

12 differences between B2B and B2C marketing

Published by : , on June 13th, 2022.
Is the consumer or business marketing all the same? If it were, buying a molten metal skimmer would be just as easy as buying a bottle of shampoo, wouldn't it? What makes B2B marketing so different from B2C marketing? We're aware that we're coming back to a subject that seems to have already…. Read More...

Role and challenges of B2B branding

Published by : , on December 7th, 2021.
How is B2B branding different from sales and marketing, and why should B2B companies adopt a branding strategy based on specific objectives? The subject of B2B branding comes up more and more frequently and rightfully so, as it deserves thoughtful consideration. As a B2B marketing professional, you should carefully think through the planning…. Read More...

How do you strategically position yourself in a market already occupied by “Goliaths”?

Published by : , on July 7th, 2021.
We are currently working with a client on a strategic position and branding mandate. This is the launch of a new technology platform. It combines artificial intelligence and the expertise of specialists in a market that already has its leaders and challengers. They are mostly well-established multinationals (Goliaths), with a roadmap that ensures…. Read More...

Use of social networks in B2B marketing (2) The buying cycle!

Published by : , on June 22nd, 2021.
I mentioned LinkedIn 1 month ago in a blog post. It answered the pressing question of 2020-2021: what do I do with LinkedIn for my business development? I would like to discuss in this post, the importance of social networks in the B2B buying cycle. When we look at this graph from Hootsuite,…. Read More...

Don’t forget the importance of B2B brand strategy

Published by : , on September 9th, 2020.
During my monitoring and my participation in B2B marketing / sales virtual events lately, I have gathered rich and abundant information, especially on the importance of B2B brand strategy. Many industries have been experiencing content saturation  for several years. The current crisis is pushing us to create more (somewhat ironic) in response to…. Read More...

New technology, new products. Which marketing strategy to adopt?

Published by : , on October 30th, 2018.
Today we are launching new products in environments that change at full speed. Whether it’s new technology, competition, ecology or legal, everything is moving, and our companies are witnessing it and have to adapt and, adapt their marketing strategy to survive. The launch of new products or services is one of the strategic…. Read More...

Strategic Positioning in the Era of Digital Transformation

Published by : , on June 14th, 2018.
Strategic positioning is the DNA of a brand. To get to know it, it’s necessary to study it so that it does not become the only result of a communication exercise. Strategic positioning is the foundation for the success of brands (companies and products) and, should precede the reflection and creation of "branding". Marketing…. Read More...