Category: Sales, Marketing and B2B Business

Keep your major accounts and increase their value!

Published by : , on May 3rd, 2016.
...With Account Based Marketing Ever notice how well Amazon knows you? How well they recommend the right product, the right album, the right book? Ever notice how advertisement directly related to the product you were just shopping for, is waiting for you in your Facebook feed? Highly personalized marketing isn’t it? Now imagine…. Read More...

The future of marketing? Artificial intelligence

Published by : , on April 26th, 2016.
The future of marketing will no doubt be incredibly interesting as it is trending towards the dematerialized (cloud) with an approach centred on the human experience. All this is possible thanks to a crucial element: data. It plays a major role as we first need to collect gargantuan amounts of it and process it. Large companies…. Read More...

Subcontractors, pimp your web site!

Published by : , on March 17th, 2016.
70% of our exports go towards our southern neighbors and the majority is with companies in the state of New York. Our American friends would do well to take advantage of our services, given how low the Canadian dollar is these days. Like any outsourcer, they are looking for suppliers who can deliver high…. Read More...

Head south young man!

Published by : , on March 10th, 2016.
Did you know: Over 70% of Quebec's exports go to the United States and the majority, to NY State? 4500 Quebec companies do business in the US? New York is only a 1 hour flight from Montreal? This is exactly what Jean-Claude Lauzon, the Delegate General of Quebec in New York, said at a dinner…. Read More...

He changed the title of his blog post and the reaction was amazing!

Published by : , on December 3rd, 2015.
I had to change the title of this post a dozen times. You're probably wondering why ... and above all, why I chose this one! In fact, I have never spent so much time viewing and revising a title. Why? Read on... Those were the days Not so long ago (barely a year),…. Read More...

Exo at the B2B Summit!

Published by : , on November 5th, 2015.
The LesAffaires B2B marketing summit will be held on November 23rd, 24th and 25th. This is the first event of its kind in Quebec, and we are proud to be associated with it, having been invited as a summit partner. We are of course grateful for the summit’s recognition of our B2B marketing pioneer…. Read More...

Distinguishing strategy from tactics in marketing and B2B sales

Published by : , on August 18th, 2015.
Find the error in this statement: "Our strategy for next year will be to do more trade shows." Strategy or tactic? In simpler terms : Tactic : do things correctly (actions) Strategy : do the right thing (intentions) All that is tangible, visible and concrete are tactics. This is why it’s easy to fall into the…. Read More...

ITC Benchmark in the B2B industry: the main challenge is a commercial nature, not a technical one

Published by : , on May 21st, 2015.
The launch of a new product certainly requires investment in R&D but also in marketing. Better yet, to ensure commercial success, marketing should guide the development of new products/services and therefore be done in parallel (it is called ‘concurrent engineering’). In a recent ExoLab study on the ITC sector, we learned that the…. Read More...