Category: Social Networks

Use of social networks in B2B marketing (1) – Oh, LinkedIn, what a «chou-chou» !

Published by : , on May 25th, 2021.
As we know, the pandemic has increased the use of social networks and the Internet. A 43% increase over the last year certainly has an impact on business. The information overload generated by the use of social networks has reached a staggering level. To the point of becoming handicapping for companies in certain…. Read More...

LinkedIn: the numbers that talk to companies in B2B

Published by : , on December 5th, 2019.
Figures and statistics that speak volumes about the importance of this B2B marketing platform. The graph below was produced by the SocialPilot team and divided into five categories: Demographic - The type of people who use Linkedin, e.g. gender, age, income, etc...Usage - How people access and use Linkedin.Engagement - The kind of…. Read More...

Promoting your B2B content on social networks: get your $$$ ready

Published by : , on July 2nd, 2019.
Back to the future in this short post... Almost five years ago, we wrote the eBook on the content crisis, where we wanted to generate awareness about the growing «infobesity» in marketing, especially due to the growing popularity of B2B content marketing. Recently, we came across a post written by Sarah Taylor from…. Read More...

Social Networking in B2B: How to Separate Good Seeds from Empty Heads on Twitter?

Published by : , on August 30th, 2018.
It’s official! According to Twitter and the StatusPeople application, we no longer have fake subscribers on Twitter. 66% are real and active users and 34% are real but inactive. And what about your business? Is it known by poll numbers and statistics? Twitter is not the preferred network in B2B but, it has…. Read More...

Monitoring, automating, analyzing: Top tools for social networks!

Published by : , on May 25th, 2017.
Digital marketing is constantly evolving and social networks and digital levers are multiplying, so it’s more important than ever to consolidate your strategy and equip yourself with the marketing tools that will best suit your needs. Whether it’s for monitoring your social networks, curating content, or analyzing, there are a multitude of tools…. Read More...

6 tips for a successful Facebook ad

Published by : , on May 16th, 2017.
Facebook has become an indispensable platform for generating traffic, leads, and sales through paid advertising, just like the very famous, Google Adwords. In addition to the great configuration of your campaign, it’s the content of your Facebook ad that will make all the difference in the eyes of the web surfer and, that…. Read More...

Snapchat in B2B marketing: is it possible?

Published by : , on May 9th, 2017.
Snapchat was born in September 2011, in California. It was started by two Stanford University students. This free app, available for IOS and Android, is a sharing and ephemeral photos and videos platform. The company is currently valuated at $24 billion. As B2B marketing professionals and social media specialists, we obviously had to…. Read More...

B2B Web Communities: where does your business stand? Part 1

Published by : , on August 11th, 2016.
Have you noticed that collaboration and engagement in communities on the web have significantly decreased lately? Particularly in those on LinkedIn, including the ones that cater to B 2 B marketers? Is there any way to remedy this, or is it irreversible due to the increasingly "passive" nature of our professional relationships on…. Read More...

Beneath such ugliness, a noble heart

Published by : , on July 14th, 2016.
Editor's Note: Since this is the last post before leaving for vacation (ExoB2B will be closed from July 22 to August 8), we asked Vincent Cloutier-Naud to analyze the worst website he has ever seen. His methodical analysis of this disturbing site did not go unnoticed by many on our team, who felt…. Read More...