Social Networks Archives

Use of social networks in B2B marketing (1) – Oh, LinkedIn, what a «chou-chou» !

As we know, the pandemic has increased the use of social networks and the Internet. A 43% increase over the last year certainly has an impact on business. The information overload generated by the use of social networks has reached a staggering level. To the…. Read More

Published by : Alain Thériault, on May 25th, 2021.

Categories : Business Development, Réseaux sociaux, Social Networks

LinkedIn: the numbers that talk to companies in B2B

Figures and statistics that speak volumes about the importance of this B2B marketing platform. The graph below was produced by the SocialPilot team and divided into five categories: Demographic - The type of people who use Linkedin, e.g. gender, age, income, etc...Usage - How people…. Read More

Published by : Claude Malaison, on December 5th, 2019.

Categories : Content Marketing, Social Networks

Promoting your B2B content on social networks: get your $$$ ready

Back to the future in this short post... Almost five years ago, we wrote the eBook on the content crisis, where we wanted to generate awareness about the growing «infobesity» in marketing, especially due to the growing popularity of B2B content marketing. Recently, we came…. Read More

Published by : Claude Malaison, on July 2nd, 2019.

Categories : Content Marketing, Social Networks

Social Networking in B2B: How to Separate Good Seeds from Empty Heads on Twitter?

It’s official! According to Twitter and the StatusPeople application, we no longer have fake subscribers on Twitter. 66% are real and active users and 34% are real but inactive. And what about your business? Is it known by poll numbers and statistics? Twitter is not…. Read More

Published by : Claude Malaison, on August 30th, 2018.

Categories : Content Marketing, Social Networks

B2B Web communities: where does your business stand? Part 2

If you recall in my last post, a slim majority of respondents (12 vs 11) felt that groups or communities should be used to publish relevant content and not to spark conversation. Not encouraging for a community manager, but nevertheless, all respondents proved "moderately" to…. Read More

Published by : Claude Malaison, on August 16th, 2016.

Categories : Réseaux sociaux, Social Networks

B2B Web Communities: where does your business stand? Part 1

Have you noticed that collaboration and engagement in communities on the web have significantly decreased lately? Particularly in those on LinkedIn, including the ones that cater to B 2 B marketers? Is there any way to remedy this, or is it irreversible due to the…. Read More

Published by : Claude Malaison, on August 11th, 2016.

Categories : Réseaux sociaux, Social Networks

Beneath such ugliness, a noble heart

Editor's Note: Since this is the last post before leaving for vacation (ExoB2B will be closed from July 22 to August 8), we asked Vincent Cloutier-Naud to analyze the worst website he has ever seen. His methodical analysis of this disturbing site did not go…. Read More

Published by : Claude Malaison, on July 14th, 2016.

Categories : Design et développement Web, Référencement – SEO, Réseaux sociaux, SEO, Social Networks, Uncategorized, Web Design and Development

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Category: Social Networks

B2B MarketingStrategy

Customer-FocusedMarketing

Contentmarketing

Corporatecommunication

Achievements

Publications

Training

Webinars & Videos

B2B Marketing
Strategy

Customer-Focused
Marketing

Content
marketing

Corporate
communication